Yesica Apriliana Paska
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Connecting Gratitude and Self-Efficacy in Food Waste Reduction: A Conceptual Perspective on Social Marketing in Indonesia Widayanti, Ipuk; Hanung Eka Atmaja; Yesica Apriliana Paska; Satrio Tegar Sadewo
El-Qish: Journal of Islamic Economics Vol. 4 No. 2 (2024): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

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Abstract

This paper examines the critical global issues of food insecurity and food waste, with a specific focus on Indonesia, a country that ranks second among the top 25 contributors to food waste. Despite being a significant contributor to global food waste, Indonesia faces a paradoxical challenge of widespread hunger, with millions of its population experiencing food insecurity. The 2030 Sustainable Development Goals (SDGs) highlight the urgent need for awareness and action to reduce food waste, yet empirical research on food waste behavior, particularly at the household level in Indonesia, remains scarce. Existing studies predominantly utilize theoretical frameworks such as the Theory of Planned Behavior (TPB) to analyze food waste behavior, though these are primarily exploratory in nature. This paper identifies a gap in empirical research and presents an opportunity to investigate food waste behavior in Indonesia using contextual data. Drawing on the perspective of social marketing, the paper also reviews recent studies, including those by Kim et al. (2020), which explore the effectiveness of social marketing programs in promoting food waste reduction. Furthermore, it considers the role of emotional factors, such as gratitude, in influencing consumer behavior toward food waste, as discussed in research by Septianto et al. (2020). The paper concludes by highlighting the potential policy instruments and interventions suggested by Principato et al. (2021) that can contribute to reducing food waste at the consumer level. Through this conceptual framework, the paper aims to foster greater understanding of food waste issues in Indonesia and provide insights for future empirical research and policy development.
BUSINESS MANAGEMENT TRAINING FOR UMKM ACTORS IN BALESARI VILLAGE, WINDUSARI DISTRICT, MAGELANG REGENCY Hanung Eka Atmaja; Satrio Tegar Sadewo; Yesica Apriliana Paska; Miftachul Mujib; Sofyan Ashari Nur; Ipuk Widayanti
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2040

Abstract

The community service program carried out in Balesari Village, Windusari District, Magelang Regency aims to identify the obstacles or problems experienced by MSME actors so that the problems can be identified which can then be used as coaching material in each MSME so that MSMEs can develop and encourage the economy of the surrounding community. The methods used are counseling, tutorials and discussions. Human Resources (HR) in an organization is a very important element. MSMEs really need superior HR in knowledge and skills about business management to manage their businesses for the progress of their businesses. Therefore, MSME managers are expected to have the skills to manage their business operations, as well as manage facilities and infrastructure in their businesses. When MSME managers have good business management knowledge, it will make it easier for their businesses to continue to develop and run dynamically and flexibly in facing all the demands of changing times. Therefore, the activities carried out in this community service are by assisting MSME actors, especially related partners, to develop their businesses so that they are able to compete with other MSMEs by holding training, delivering materials, and mentoring on business management which includes marketing management , innovation and product development and technology and information management. Partners are assisted by the community service team to carry out business management and use technology properly to expand the market and increase product appeal to win market competition.practices.