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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Tasya Novi Ardana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS MANAJEMEN STRATEGIK PADA MCDONALD'S: STUDI KASUS WARALABA RESTORAN CEPAT SAJI DENGAN PENDEKATAN SWOT PERIODE OKTOBER-DESEMBER 2011 Lokot Muda harahap; Diana Dongoran; Tasya Novi Ardana; Fatio D situmorang
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 1 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i1.270

Abstract

Penelitian ini menganalisis manajemen strategik McDonald's menggunakan pendekatan SWOT untuk mengeksplorasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi perusahaan. McDonald's dikenal dengan pengakuan merek yang kuat dan jangkauan global yang luas, memungkinkan mereka untuk memenuhi preferensi lokal di berbagai pasar. Meskipun demikian, perusahaan menghadapi tantangan seperti ketergantungan pada model waralaba dan kritik terhadap nilai gizi produk. Peluang untuk memperkenalkan menu sehat dan memanfaatkan teknologi pemesanan online juga diidentifikasi sebagai strategi penting untuk pertumbuhan. Namun, persaingan yang ketat dan perubahan regulasi dapat memengaruhi kinerja perusahaan. Hasil analisis ini menunjukkan pentingnya adaptasi dan inovasi untuk mempertahankan posisi McDonald's di pasar makanan cepat saji yang dinamis.
Analisi Pengaruh Aplikasi Tiktok (Tiktok Shop) Terhadap Kepuasan Konsumen dalam Pembelian Online Melalui Promosi Influencer Fatio D Situmorang; Reyka Triana Yohana Sidabutar; Tasya Novi Ardana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1659

Abstract

This study explores how influencer promotions affect consumer satisfaction levels in shopping through TikTok Shop. Using a descriptive qualitative method, this study collected data through interviews and user review analysis to understand the factors that contribute to customer satisfaction. The results revealed that aspects such as influencer credibility, engagement in live shopping sessions, and transparency in product reviews play an important role in increasing buyer satisfaction. However, several challenges are still faced, such as product mismatch with description and inadequate customer service. These findings provide valuable insights for business actors and influencers in developing more effective marketing strategies to improve consumer shopping experiences.
Pengembangan Kapasitas Manajerial UMKM untuk Meningkatkan Daya Saing Melalui Inovasi Teknologi Indah Monalisa; Reika Triana Yohana Sidabutar; Tasya Novi Ardana; Fatio D Situmorang
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3160

Abstract

Micro, Small, and Medium Enterprises (UMKM) play a crucial role in the national economy. However, significant challenges such as limited resources, market access, and inadequate managerial capabilities remain obstacles to enhancing competitiveness. Developing managerial capacity through technological innovation has become a strategic solution for UMKM to survive and grow in the digital era. This study aims to analyze the importance of developing managerial capacity in improving UMKM competitiveness through technology adoption. The research method used is a literature review and analysis of secondary data from various relevant sources. The findings indicate that technological innovation in managerial aspects, such as the use of digital systems for marketing, finance, and operations, positively impacts efficiency and competitiveness. Therefore, appropriate strategies are needed to enhance UMKM managerial capacity in adopting technology to compete globally.
Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2991

Abstract

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.
THE ROLE OF ORGANIZATIONAL CULTURE IN SHAPING ORGANIZATIONAL COMMITMENT AMONG GENERATION Z IN THE WORKPLACE Tasya Novi Ardana; Dina Sarah Syahreza
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 9 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20030992

Abstract

Organizational culture is one of the key factors influencing employees’ attitudes and behaviors within an organization, including the enhancement of organizational commitment. As the number of Generation Z individuals entering the workforce continues to increase, organizations are required to understand the characteristics of this generation in order to create a work environment that fosters employee engagement and commitment. This study aims to analyze the role of organizational culture in shaping organizational commitment among Generation Z in the workplace. This study adopts a qualitative approach using a literature study method. Data collection was conducted through documentation of various written sources, such as scientific journals, books, and other relevant documents aligned with the research topic. The collected data were then analyzed using a descriptive qualitative analysis method to understand the relationship between organizational culture and organizational commitment among Generation Z. The findings indicate that a positive organizational culture, characterized by open communication, teamwork, and leadership support, can enhance employees’ emotional attachment and loyalty to the organization. Furthermore, Generation Z tends to be more attracted to organizations that offer flexible and inclusive work cultures, as well as opportunities for growth and innovation. Therefore, implementing an organizational culture that adapts to the characteristics of Generation Z is a crucial strategy for organizations to enhance employee commitment and support long-term sustainability.
Co-Authors Diana Dongoran Fatio D situmorang Gaby P F Tampubolon Hendra Saputra Indah Monalisa Lokot Muda Harahap Reika Triana Yohana Sidabutar Reyka Triana Yohana Sidabutar Riris Amigo Simatupang Syahreza, Dina Sarah