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All Journal Outline Journal of Management and Accounting Jurnal Manajemen Riset Inovasi Neraca Manajemen, Akuntansi, dan Ekonomi PESHUM
Riris Amigo Simatupang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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OPTIMALISASI KEUNTUNGAN UMKM DENGAN LINEAR PROGRAMMING METODE SIMPLEX: STUDI KASUS PADA ANGKRINGAN MAMI AYUK Agus Rahmad Hidayat; Putri Najwa Safitri; Gaby Putri Fenita Simbolon; Riris Amigo Simatupang; Nike Tindaon; Lokot Muda Harahap
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i3.11965

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian, tetapi banyak pelaku usaha di sektor kuliner menghadapi kendala dalam menentukan jumlah produksi yang optimal untuk memaksimalkan keuntungan. Penelitian ini bertujuan untuk mengoptimalkan keuntungan UMKM Angkringan Mami Ayuk dengan metode Simplex dalam pemrograman linier. Penelitian ini menggunakan metode analisis deskriptif dengan pendekatan kuantitatif. Data diperoleh melalui wawancara dan observasi langsung terhadap kegiatan operasional. Model optimasi dibangun berdasarkan fungsi tujuan untuk memaksimalkan keuntungan dengan mempertimbangkan kendala sumber daya, seperti bahan baku, tenaga kerja, dan kapasitas produksi. Analisis dilakukan menggunakan perangkat lunak POM-QM for Windows. Hasil penelitian menunjukkan bahwa metode Simplex dapat menentukan jumlah produksi yang optimal untuk setiap produk yang dijual. Strategi produksi yang diterapkan menghasilkan keuntungan maksimum sebesar Rp 202.500 per hari dengan produksi optimal 10 porsi Ifumie per hari. Implementasi metode ini dapat membantu UMKM meningkatkan efisiensi produksi serta daya saing mereka di pasar.
Analisis Tingkat Pemahaman Pendaftaran Merk Dagang Dalam Mendukung Keberlanjutan Bisnis UMKM Di Sidorejo Hilir Laras Fitri Aini Hasibuan; Riris Amigo Simatupang; Idrus Hamonangan Pane; Rizky Alhaq Nasution; Nurul Wardani Lubis
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 6: Oktober 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i6.12150

Abstract

Penelitian ini menganalisis tingkat pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Sidorejo Hilir terhadap pendaftaran merek dagang sebagai strategi mendukung keberlanjutan bisnis. Menggunakan pendekatan deskriptif kuantitatif dengan kuesioner sebagai instrumen utama, penelitian ini melibatkan 30 responden dari sektor UMKM. Hasil penelitian membuktikan yakni mayoritas pelaku UMKM mempunyai tingkat pemahaman yang tinggi hingga sangat tinggi terkait pengenalan (88,4%), reputasi (83,7%), kekuatan asosiasi merek (84,8%), dan keunikan merek (79%). Meski demikian, tantangan terkait kesadaran terhadap keunikan merek dan persepsi proses pendaftaran yang kompleks masih ada. Penelitian ini mengindikasikan adanya peningkatan pemahaman dibandingkan studi sebelumnya, namun upaya lebih lanjut diperlukan untuk mengatasi hambatan yang tersisa.
Pengaruh Pemasaran Sosial Media Dan E-Wom Terhadap Niat Beli Konsumen Pada Grab-Food di Kota Medan John Fedrick Louis Saragih; Hilma Harmen; Riris Amigo Simatupang; Gaby Putri Fenita Tampubolon; Indah Monalis
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2984

Abstract

This research aims to analyze the influence of marketing via social media and Electronic Word of Mouth (E-WOM) on consumer purchase intentions for Grab-Food services in Medan City. The research design used was quantitative, with a purposive sampling technique involving 100 respondents who were active users of social media and Grab-Food services in Medan City. Data was collected through a questionnaire using a 5 point Likert scale and analyzed using statistical methods. The research results show that social media has an influence on consumer purchasing intentions, but this influence is not partially significant with a significance value of 0.061 > 0.05. On the other hand, E-WOM has a significant influence on consumer purchase intentions with t count 6.743 > t table 2.052. Joint analysis between social media and E-WOM shows that these two variables simultaneously have a significant effect on consumer purchase intentions, with an F test value of Fcount 57.135 > Ftable 3.091.
Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2991

Abstract

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.
The Impact of E-ticketing Implementation and Service Quality on Kai-Access Application User Satisfaction Riris Amigo Simatupang; Gaby P.F Tampubolon; Pane, Idrus Hamonangan; Rinaldi, Muammar
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/670ky064

Abstract

The increase in digitalization within the transportation sector has driven PT Kereta Api Indonesia (PT KAI) to implement an e-ticketing system through the KAI Access application. However, there are still challenges related to service quality that may affect user satisfaction. This study aims to analyze the impact of e-ticketing implementation and service quality on user satisfaction with the KAI Access application. The research focuses on identifying factors that contribute to user experience and customer satisfaction. The study employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to KAI Access users and analyzed using statistical software. The main variables examined include information quality, system quality, service quality, and customer satisfaction. More specifically, this research adopts a mixed-methods design with a sequential explanatory strategy. The initial quantitative phase involved 30 KAI Access users selected through purposive sampling. Multiple linear regression analysis was used to test the hypotheses regarding the influence of E-Ticketing (X1) and Service Quality (X2) on Customer Satisfaction (Y). The T-test results show that E-Ticketing (t = 2.565; p = 0.016) and Service Quality (t = 2.226; p = 0.035) each have a significant partial effect on Customer Satisfaction. Simultaneously (F-test), both variables also have a significant effect (F = 31.697; p = 0.001) with a contribution of 70.1% (Adjusted R Square). In the second phase, the qualitative analysis deepens these findings through in-depth interviews. Thematic analysis reveals that although users appreciate the ease of use, there are still notable complaints regarding system speed during peak hours and the need for additional features such as delay tracking. This study concludes that e-ticketing and service quality are strong predictors of customer satisfaction and recommends improving system performance to optimize the user experience.
Co-Authors Agus Rahmad Hidayat Gaby P F Tampubolon Gaby P.F Tampubolon Gaby Putri Fenita Simbolon Gaby Putri Fenita Tampubolon Hendra Saputra Hilma Harmen Idrus Hamonangan Pane Indah Monalis Indah Monalisa John Fedrick Louis Saragih Laras Fitri Aini Hasibuan Lokot Muda Harahap Muammar Rinaldi Nike Tindaon Nurul Wardani Lubis Pane, Idrus Hamonangan Putri Najwa Safitri Reyka Triana Yohana Sidabutar Rizky Alhaq Nasution Tasya Novi Ardana