Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Reyka Triana Yohana Sidabutar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisi Pengaruh Aplikasi Tiktok (Tiktok Shop) Terhadap Kepuasan Konsumen dalam Pembelian Online Melalui Promosi Influencer Fatio D Situmorang; Reyka Triana Yohana Sidabutar; Tasya Novi Ardana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1659

Abstract

This study explores how influencer promotions affect consumer satisfaction levels in shopping through TikTok Shop. Using a descriptive qualitative method, this study collected data through interviews and user review analysis to understand the factors that contribute to customer satisfaction. The results revealed that aspects such as influencer credibility, engagement in live shopping sessions, and transparency in product reviews play an important role in increasing buyer satisfaction. However, several challenges are still faced, such as product mismatch with description and inadequate customer service. These findings provide valuable insights for business actors and influencers in developing more effective marketing strategies to improve consumer shopping experiences.
Strategi Pengembangan Perkebunan Bunga Di Kenangan Baru, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara Riris Amigo Simatupang; Hendra Saputra; Tasya Novi Ardana; Gaby P F Tampubolon; Reyka Triana Yohana Sidabutar; Indah Monalisa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2991

Abstract

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.
Co-Authors Fatio D situmorang Gaby P F Tampubolon Hendra Saputra Indah Monalisa Riris Amigo Simatupang Tasya Novi Ardana