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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE)
Tasya Novi Ardana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

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Analisi Pengaruh Aplikasi Tiktok (Tiktok Shop) Terhadap Kepuasan Konsumen dalam Pembelian Online Melalui Promosi Influencer Fatio D Situmorang; Reyka Triana Yohana Sidabutar; Tasya Novi Ardana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1659

Abstract

This study explores how influencer promotions affect consumer satisfaction levels in shopping through TikTok Shop. Using a descriptive qualitative method, this study collected data through interviews and user review analysis to understand the factors that contribute to customer satisfaction. The results revealed that aspects such as influencer credibility, engagement in live shopping sessions, and transparency in product reviews play an important role in increasing buyer satisfaction. However, several challenges are still faced, such as product mismatch with description and inadequate customer service. These findings provide valuable insights for business actors and influencers in developing more effective marketing strategies to improve consumer shopping experiences.
Co-Authors Diana Dongoran Fatio D situmorang Gaby P F Tampubolon Hendra Saputra Indah Monalisa Lokot Muda Harahap Reika Triana Yohana Sidabutar Reyka Triana Yohana Sidabutar Riris Amigo Simatupang