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All Journal (JIMBE) Jurnal Manajemen Kreatif dan Inovasi
Intan Natalia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Service Management in Enhancing the Competitiveness of PT. Telkom Indonesia, Tbk Mifthakhul Fauzi Minarso; Muhammad Farrel Ardyanto; Intan Natalia; Mohamad Zein Saleh
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 2 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i2.361

Abstract

This research aims to analyze the role of service management in increasing the competitiveness of PT. Telkom Indonesia, Tbk in the competitive telecommunications industry. Using a qualitative approach based on a literature review, this research explores various strategies, such as digitalization of services, technological innovation, and improving the quality of customer service. The research results show that PT Telkom has succeeded in increasing its competitiveness through implementing management strategies, including developing technological infrastructure, big data-based data analysis, and service diversification. Factors such as superior customer experience, partnership strategy and innovation culture also play an important role in strengthening the company's position in the domestic market and opening up global expansion opportunities. In conclusion, the service management strategy implemented not only increases customer satisfaction but also supports digital transformation in Indonesia.
Pengaruh Konten Marketing Dan Citra Merek Terhadap Keputusan Pembelian Dengan Dimediasi Minat Beli Pada Pengguna Aplikasi Shopee Adilah Nisrina Ayu Sagita; Intan Natalia; Megan Lituhayu; Tazqiatun Napsiah; Tami Nazua Putri; Yayan Hendayana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 4 (2024): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2721

Abstract

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.
Co-Authors Adilah Nisrina Ayu Sagita Megan Lituhayu Mifthakhul Fauzi Minarso Mohamad Zein Saleh Muhammad Farrel Ardyanto Tami Nazua Putri Tazqiatun Napsiah Yayan Hendayana