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Pengaruh Sosial Media Tiktok Dalam Pembangunan Karakter Pancasila Daffa Fadhlurrohman; Fahmi Ibrahim; M. Rizky Irdiyansyah; Peni Apriyanti; Rasya Aditya Hilman; Supriyono Supriyono
Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa Vol. 3 No. 1 (2025): Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/yudistira.v3i1.1574

Abstract

This study aims to identify and analyze the influence of TikTok social media on Pancasila character building of the younger generation, including its positive and negative impacts. The research method used was a quantitative survey through an online questionnaire using Google Forms. The research population was TikTok users, with a sample of 17 purposively selected respondents. The results showed that TikTok has various influences on the character of the younger generation. Positively, TikTok is considered to be able to increase creativity, the spirit of nationalism, tolerance, and work ethic. However, negative impacts were also found, such as confusion in understanding national values, decreased mutual respect, and productive motivation. The most vulnerable areas to be affected are the moral, ethical, and national spirit aspects. The conclusion of this study is that TikTok has the potential to support Pancasila character building if used appropriately, but also presents risks that need to be managed through media literacy, content monitoring, and character education. Collaborative efforts between government, educators, and users are needed to maximize the positive impact of this platform.
Peran Manajemen Pemasaran Dalam Meningkatkan Daya Tarik Wisata The Lodge, Lembang Daffa Fadhlurrohman; M. Shafwan Daffa A.
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4524

Abstract

The Lodge Maribaya is a beautiful tourist spot, which offers between natural and artificially created places with backdrops of pine forests for thousands of tourists to come during the weekend. However, the scope of study on marketing management could spiral into more interesting aspects of the field, which penetrate effective and sustainable marketing management. The method used in this research is qualitative methods (library research). According to the result of the research, it revealed that management plays a very significant role in enhancing the tourist’s appeal to the tourist destination of The Lodge Maribaya. Marketing management includes aspects of market segmentation, product development for tourism, promotion and communication, visitor services and experiences, and creation of a brand image.