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All Journal Sociality: Journal of Public Health Service Journal of Scientific Insights Jurnal Abdimas Indonesia
Mujtahidah, Mujtahidah
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EDUKASI KESEHATAN BERBASIS DAGUSIBU UNTUK MENINGKATKAN PEMAHAMAN MASYARAKAT DALAM PENGELOLAAN OBAT YANG BAIK DAN BENAR Kurniawan, Irfan; Mujtahidah, Mujtahidah; Mappanyukki, Andi Atssam; Afdhal, Muhammad Ridha; Afdhal, Muh
Jurnal Abdimas Indonesia Vol 7, No 2 (2025): JURNAL ABDIMAS INDONESIA
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/jai.v7i2.3052

Abstract

Rendahnya literasi masyarakat mengenai pengelolaan obat yang benar masih menjadi isu penting, khususnya di Kelurahan Balocci Baru, Kecamatan Balocci, Kabupaten Pangkep. Hambatan ini dipicu oleh akses terbatas terhadap layanan kesehatan yang cukup jauh dari pemukiman dan minimnya tenaga kefarmasian, yang hanya terdiri dari satu apoteker dan satu tenaga vokasi. Sebagai respon, dilakukan kegiatan pengabdian kepada masyarakat yang bertujuan meningkatkan pemahaman warga terkait pengelolaan obat melalui edukasi konsep DAGUSIBU (Dapatkan, Gunakan, Simpan, dan Buang Obat dengan Benar). Kegiatan ini menggunakan pendekatan Participatory Rural Appraisal (PRA) yang mendorong keterlibatan masyarakat secara aktif pada setiap tahapan, terutama saat sesi edukasi berlangsung. Materi disampaikan secara interaktif melalui presentasi visual, pembagian leaflet edukatif, dan pemasangan poster di fasilitas kesehatan setempat. Evaluasi dilakukan menggunakan instrumen pre-test dan post-test dengan 10 soal pilihan ganda. Hasil menunjukkan adanya peningkatan skor rata-rata dari 55 menjadi 80 setelah edukasi (p 0,05). Diskusi dua arah turut memperkuat partisipasi peserta. Intervensi ini terbukti mampu meningkatkan pemahaman masyarakat tentang pengelolaan obat yang rasional dan menjadi langkah awal dalam membangun kesadaran kolektif akan pentingnya penggunaan obat secara aman dan tepat.
Community education for solid waste management: Knowledge gains in rural area, Pangkep, Indonesia Kurniawan, Irfan; Samsiana, Samsiana; Mujtahidah, Mujtahidah; Mappanyuki, Andi Atssam; Afdhal, Muhammad Ridha
SAMATA JOURNAL OF PUBLIC HEALTH SCIENCE Volume 5, Issue 1, September-February 2026
Publisher : Program Studi Kesehatan Masyarakat UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sociality.v5i1.64367

Abstract

Although community education is increasingly used to improve solid waste practices, evidence from rural Indonesian villages remains limited, and few programs combine Participatory Rural Appraisal (PRA) with rapid pre–post evaluation; this initiative addresses that gap by testing a community-based educational program in Balocci Baru Village, Pangkep Regency, Indonesia. The program, entitled “Smart Waste Management, Smart Environmental Stewardship,” aimed to strengthen community knowledge and understanding of proper, responsible, and sustainable waste management to reduce environmental contamination and downstream public health risks. Using a participatory PRA approach, educational sessions were delivered to 22 participants (community members, health cadres, and local leaders) and evaluated through pre-test and post-test measurements. Visual reinforcement tools (posters and informational boards) were integrated to support comprehension and recall. Post-intervention results indicated a clear improvement in knowledge distribution, with no participants remaining in the low-knowledge category. Statistical testing using the Wilcoxon signed-rank test confirmed a significant increase in knowledge scores (p < 0.05). These findings suggest that participatory, visually supported education can be an effective entry point for community-driven waste management in rural settings, with potential adaptation for peri-urban and urban neighborhoods where waste generation and exposure pathways differ but behavior change remains central to environmental health promotion.
Healthcare Marketing in the Digital Era: Performance Measurement and Experiential Value in a Maternal and Child Hospital in Indonesia Mujtahidah, Mujtahidah; Samsiana, Samsiana; Jeki Purnomo
Journal of Scientific Insights Vol. 3 No. 1 (2026): February
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v3i1.693

Abstract

Healthcare marketing in the digital era is increasingly shaped by data‑driven performance measurement and patient‑centered experiential value, particularly in specialized settings such as maternal and child hospitals. This study examines how a private maternal and child hospital—RSIA Ananda Makassar—implements digital marketing within a value‑based framework, focusing on its integration with performance measurement systems and experiential value creation for women and families. The research adopts a qualitative case study design using structured observation, semi‑structured interviews with key marketing and clinical staff, and documentation analysis of digital content, service processes, and patient feedback mechanisms over a two‑month period. Data were analyzed thematically to identify patterns in digital engagement, performance indicators, and experiential value dimensions. The findings reveal that Instagram, online booking, and WhatsApp‑based consultation are the most effective digital channels in reaching young mothers, while QR‑based satisfaction surveys and routine performance reviews support continuous improvement of marketing and service strategies. Patient trust and emotional bonding are strengthened through care‑oriented communication, storytelling, and visible professionalism, reflecting experiential value in maternal and childcare. However, global outreach and systematic integration of performance data across units remain limited. The study concludes that successful digital healthcare marketing in a maternal and child hospital requires an integrated approach that aligns digital tools, robust performance measurement, and patient‑centered experiential value to build trust and loyalty.
Co-Authors Afdhal, Muh Andi Atssam Mappanyukki Irfan Kurniawan Jeki Purnomo Mappanyuki, Andi Atssam Muhammad Ridha Afdhal Afdhal Samsiana, Samsiana