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All Journal Tolis Ilmiah: Jurnal Penelitian Literacy: Jurnal Pendidikan Ekonomi Cenderabakti: Jurnal Pengabdian Kepada Masyarakat
Manalu, Palti
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Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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THE INFLUENCE OF GENDER AND FAMILY BACKGROUND ON FINANCIAL BEHAVIOR WITH FINANCIAL LITERACY AS A MEDIATION VARIABLE: STUDY ON GENERATION Z TEENS IN JAYAPURA CITY Manalu, Palti; Ahlia, Isma Shalihi; Agustin, Sheilla Putri
Literacy: Jurnal Pendidikan Ekonomi Vol. 5 No. 2 (2024): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v5i2.10929

Abstract

This study examines the determinants of financial behavior among Generation Z in Jayapura, Papua, with a specific focus on gender and family background influences, mediated by financial literacy. Using path analysis, the research surveyed 223 respondents aged 17-25 years through accidental sampling. The findings reveal that financial literacy directly influences Generation Z's financial behavior, with a significance value of 0.003 (p < 0.05). Both gender and family background significantly affect financial literacy, contributing 13.1% to its variance. The study demonstrates that gender indirectly influences financial behavior through financial literacy, with indirect effects (0.01312) exceeding direct effects (-0.153). However, family background shows stronger direct effects (0.425) compared to indirect effects (0.0276) on financial behavior, indicating that financial literacy does not effectively mediate this relationship. The overall model explains 24.7% of the variance in financial behavior. These findings contribute to understanding the complex relationships between demographic factors, financial literacy, and financial behavior among Generation Z in eastern Indonesia's context. The study recommends future research to incorporate additional variables to enhance the model's explanatory power and employ more precise measurement techniques.
Pengembangan Kompetensi Mahasiswa Melalui Kegiatan Workshop Memasuki Dunia Kerja Bagi Mahasiswa di Program Studi S1 Manajemen Universitas Cenderawasih Kuddy, Aprianto La'lang; Wijaya, Iriando; Harju, Leon Mitra; Agustin, Sheilla Putri; Manalu, Palti Maretto Caesar; Insoraky, Wilhemina Arafusau; Payokwa, Musa K
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2024): Periode Oktober
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/cdb.v3i2.39

Abstract

Higher education institutions are considered successful when they produce graduates equipped to compete effectively in the workforce. However, many graduates currently struggle to compete effectively in the job market. Competition in the job market has caused unemployment in Indonesia to increase every year. One of the causes for the increase in unemployment among higher education graduates is the lack of knowledge and competence of students in the job recruitment process. To address this issue, this study proposes outreach through workshops. These workshops aim to familiarize students with the job recruitment process, increasing their chances of securing employment. By utilizing materials from practitioners, the workshops are expected to enhance students' knowledge and skills, better equipping them for the competitive job market.
Pengaruh Promosi Jumat, Sabtu, Minggu Terhadap Keputusan Pembelian Konsumen pada Gerai Alfamart Tanjung Gusta Manalu, Palti
Tolis Ilmiah : Jurnal Penelitian Vol 7 No 2 (2025): November (In Proggress)
Publisher : LPPM Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/tolis.v7i2.952

Abstract

This study analyzes the effect of Friday, Saturday, and Sunday (JSM) promotions on consumer purchasing decisions at Alfamart Tanjung Gusta Outlets. JSM promotions are a routine marketing strategy that provides discounts on certain products. The method used in this study is a quantitative approach with data collection techniques through distributing questionnaires to consumers who shop from Friday to Sunday. The research sample consisted of 75 randomly selected respondents. The research instruments were tested for validity and reliability, and tested through classical assumptions and regression analysis using SPSS 20. The results showed that all items were declared valid and reliable, the data was normally distributed, and there were no symptoms of heteroscedasticity. However, the t-test results showed that JSM promotions did not have a significant effect on purchasing decisions partially. This finding indicates that the promotional strategy is not necessarily the main factor that drives consumers to buy. Therefore, Alfamart is advised to review its promotional communication approach to be more relevant to local consumer preferences.
Co-Authors Agustin, Sheilla Putri Ahlia, Isma Shalihi Aprianto Lalang Kuddy Harju, Leon Mitra Insoraky, Wilhemina Arafusau Iriando Wijaya Payokwa, Musa K