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THE INFLUENCE OF GENDER AND FAMILY BACKGROUND ON FINANCIAL BEHAVIOR WITH FINANCIAL LITERACY AS A MEDIATION VARIABLE: STUDY ON GENERATION Z TEENS IN JAYAPURA CITY Manalu, Palti; Ahlia, Isma Shalihi; Agustin, Sheilla Putri
Literacy: Jurnal Pendidikan Ekonomi Vol. 5 No. 2 (2024): Desember
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v5i2.10929

Abstract

This study examines the determinants of financial behavior among Generation Z in Jayapura, Papua, with a specific focus on gender and family background influences, mediated by financial literacy. Using path analysis, the research surveyed 223 respondents aged 17-25 years through accidental sampling. The findings reveal that financial literacy directly influences Generation Z's financial behavior, with a significance value of 0.003 (p < 0.05). Both gender and family background significantly affect financial literacy, contributing 13.1% to its variance. The study demonstrates that gender indirectly influences financial behavior through financial literacy, with indirect effects (0.01312) exceeding direct effects (-0.153). However, family background shows stronger direct effects (0.425) compared to indirect effects (0.0276) on financial behavior, indicating that financial literacy does not effectively mediate this relationship. The overall model explains 24.7% of the variance in financial behavior. These findings contribute to understanding the complex relationships between demographic factors, financial literacy, and financial behavior among Generation Z in eastern Indonesia's context. The study recommends future research to incorporate additional variables to enhance the model's explanatory power and employ more precise measurement techniques.
Pengembangan Kompetensi Mahasiswa Melalui Kegiatan Workshop Memasuki Dunia Kerja Bagi Mahasiswa di Program Studi S1 Manajemen Universitas Cenderawasih Kuddy, Aprianto La'lang; Wijaya, Iriando; Harju, Leon Mitra; Agustin, Sheilla Putri; Manalu, Palti Maretto Caesar; Insoraky, Wilhemina Arafusau; Payokwa, Musa K
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2024): Periode Oktober
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/cdb.v3i2.39

Abstract

Higher education institutions are considered successful when they produce graduates equipped to compete effectively in the workforce. However, many graduates currently struggle to compete effectively in the job market. Competition in the job market has caused unemployment in Indonesia to increase every year. One of the causes for the increase in unemployment among higher education graduates is the lack of knowledge and competence of students in the job recruitment process. To address this issue, this study proposes outreach through workshops. These workshops aim to familiarize students with the job recruitment process, increasing their chances of securing employment. By utilizing materials from practitioners, the workshops are expected to enhance students' knowledge and skills, better equipping them for the competitive job market.
Pengaruh Promosi Jumat, Sabtu, Minggu Terhadap Keputusan Pembelian Konsumen pada Gerai Alfamart Tanjung Gusta Manalu, Palti
Tolis Ilmiah : Jurnal Penelitian Vol 7 No 2 (2025): November
Publisher : LPPM Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/tolis.v7i2.952

Abstract

This study analyzes the effect of Friday, Saturday, and Sunday (JSM) promotions on consumer purchasing decisions at Alfamart Tanjung Gusta Outlets. JSM promotions are a routine marketing strategy that provides discounts on certain products. The method used in this study is a quantitative approach with data collection techniques through distributing questionnaires to consumers who shop from Friday to Sunday. The research sample consisted of 75 randomly selected respondents. The research instruments were tested for validity and reliability, and tested through classical assumptions and regression analysis using SPSS 20. The results showed that all items were declared valid and reliable, the data was normally distributed, and there were no symptoms of heteroscedasticity. However, the t-test results showed that JSM promotions did not have a significant effect on purchasing decisions partially. This finding indicates that the promotional strategy is not necessarily the main factor that drives consumers to buy. Therefore, Alfamart is advised to review its promotional communication approach to be more relevant to local consumer preferences.
Pengaruh Electronic Word of Mouth terhadap Purchase Intention melalui Mediasi Brand Image pada Konsumen Generasi Z Produk Skincare di Jayapura Manalu, Palti; Wijaya, Iriando
Tolis Ilmiah : Jurnal Penelitian Vol 7 No 2 (2025): November
Publisher : LPPM Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/tolis.v7i2.1482

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh langsung dan tidak langsung antara electronic word of mouth, brand image, dan purchase intention konsumen generasi Z produk skincare di Jayapura. Responden pada penelitian ini sebanyak 152 orang dan dinyatakan valid dengan menggunakan uji validitas pearson produk moment sedangkan uji reliabilitasnya menggunakan cronbach alpha. Responden yang diperoleh tersebut dianalisa menggunakan path analysis dalam uji hipotesis. Penelitian ini juga menggunakan SPSS 20 untuk mengolah data yang diperoleh. Hasil penelitian yang diperoleh menunjukan electronic word of mouth dan brand image dapat memiliki pengaruh langsung terhadap purchase intention. Tetapi electronic oerd of mouth memiliki pengaruh yang kecil terhadap purchase intention ketika brand image menjadi variabel perantara. Dari penelitian ini ditarik kesimpulan bahwa ulasan, komentar, serta rekomendasi positif dari konsumen di media online mampu membangun citra merek sekaligus mendorong niat beli terhadap produk tersebut tanpa harus melalui persepsi merek terlebih dahulu.
THE IMPACT OF SOCIAL MEDIA NEWS COVID-19 ON THE DECREASE OF TOURISM ACTIVITIES IN MEDAN CITY IN THE SOCIAL ECONOMIC ASPECTS OF THE COMMUNITY H Silaban, Pantas; Fila Sari Saragih, Agitha; Peranginangin, Chandra; Manalu, Palti; F.D. Silalahi, Chandra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 6 (2022): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i6.32

Abstract

This study aims to get an overview of the initial impact of the COVID-19 pandemic on North Sumatra tourismby using research methods is the whole way of thinking used by researchers to find answers to research questions, including the approach used, scientific procedures (methods taken) including in collecting data, analyzing data and drawing conclusions. This type of research is descriptive. The purpose of descriptive research is to make descriptions, pictures, or paintings in a systematic, factual and accurate manner regarding the facts, characteristics and relationships between the phenomena being investigated.The primary data source in this research is data obtained from informants. Primary data collection using interviews with research informants. The collection method is structured and open, meaning that respondents are informed about the research objectives so that they can provide answers in accordance with the research objectives and do not deviate which can result in biased research results. The results and discussion can be concluded that the impact of covid-19 on West Sumatra tourism has caused a decrease in foreign tourists and foreign tourists visiting, a decline in the transportation sector and the provision of accommodation and food and drink. This in turn also has an impact on the poor condition of employment in the tourism sector in West Sumatra. Entrepreneurs generally find it difficult to finance operationsbusiness, experienced a decrease in income and losses due to no business income. The impact caused by the COVID-19 pandemic shows that tourism, which has links with many supporting sectors, is a sector that is very vulnerable to disasters such as disease outbreaks or pandemics.
IMPLEMENTATION OF E-GOVERNMENT IN PROCUREMENT OF GOODS AND SERVICES: STUDY: ELECTRONIC PROCUREMENT SERVICE OFFICE (LPSE) MEDAN CITY H Silaban, Pantas; Fila Sari Saragih, Agitha; Peranginangin, Chandra; Manalu, Palti; F.D. Silalahi, Chandra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 7 (2022): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i7.35

Abstract

This study aims to find out how the process of implementing E-Government in the Procurement of Goods and Services at the Medan City LPSE Office and to find out the obstacles faced by the Medan City Electronic Procurement Service (LPSE) in carrying out their authority and the settlement pattern applied. The research method used in this study is to use a systematic review to examine issues related to travel risk and gender, while Pickering discusses the benefits of systematic reviews in research, especially for those who are completing a doctoral program. The research begins by setting search keywords, then searching data through a predetermined search engine application. The results of this study conclude that the implementation of e-government in the city of Medan can create a synergy between the community and the government, where the community can participate in building the city, while the government can channel their ideas