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All Journal Unri Conference Series: Community Engagement Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Cultural Narratives
Sabila, Dinda
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Representation of Diversity in The Little Mermaid (2023) Myisha, Nabila; Sabila, Dinda; Aini, Dinera Qurrotul; Febrianti, Mayang Anggun; Putri, Farah Malaika
Cultural Narratives Vol. 2 No. 1 (2024): August
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v2i1.856

Abstract

As a cultural product of one of the world’s most influential media corporations, the film represents a significant departure from the Eurocentric depictions traditionally associated with Disney princesses. This research aims to identify inclusion and diversity in representing multiculturalism in the movie adaptation of Hans Christian Andersen’s work “The Little Mermaid”. This study employs descriptive qualitative research to explore and analyze the representation of diversity and multiculturalism in the film adaptation of “The Little Mermaid 2023.” Descriptive qualitative research is chosen for its ability to provide detailed descriptions and interpretations of cultural representations while using semiotic theory and film adaptation theory. The result shows that there are differences through the narrative element in both works, especially plot, settings, theme, character, and writing style. Through a semiotic lens, this inclusion of diversity can be seen from the casting of the characters namely, Ariel, Ariel’s sisters, and The Queen. By utilizing the original text and adapting it to a live-action movie, Marshall has contributed to the discussion of multiculturalism to represent the lack of inclusion in diversity and representation derived from the original text through his decision to cast actors and actresses of diverse races while still maintaining the elements of the original text. Its representation of diversity has the potential to challenge entrenched stereotypes and inspire a new generation of media consumers to demand more inclusive storytelling. This research underscores the importance of critically examining how iconic narratives are adapted to address issues of representation.
Penggunaan Bahasa Melalui Copywriting Instagram Sebagai Media Pemasaran Wisata Alam Kebontunggul Sabila, Dinda; Maharani, Angelia Brigita
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.359-363

Abstract

Tourism promotion often utilizes advertising media that employs language and writing as communication tools to convey ideas and offer services. In this context, the community service activities carried out by students of Universitas 17 Agustus 1945 Surabaya in Kebontunggul, Mojokerto, aim to help develop marketing strategies for the natural tourist destination of Lembah Mbencirang. These activities focus on empowering the local marketing team through training in using social media, particularly Instagram, as a platform to attract the attention of potential visitors. One of the main approaches used is copywriting, a persuasive writing technique designed to influence the audience and encourage interaction and visits to the tourist destination. The results of these activities are expected to enhance the appeal of Lembah Mbencirang as a tourist destination, attracting potential visitors to enjoy its various services, such as outbound activities, family gatherings, camping grounds, and swimming pools, while also expanding marketing reach through more effective social media use. Through effective copywriting strategies, students strive to increase the appeal of the tourist destination. This program not only aims to increase tourist visits but also empowers the local community to manage and optimize their area's tourism potential, thereby positively impacting the local economy and the sustainability of the tourist destination.
Pelatihan Pengembangan Cerita Interaktif Berbasis Aplikasi Twine untuk Mahasiswa Sastra Inggris Nurhadi, Muizzu; Jatmiko, Dheny; Maharani, Angelia Brigita; Sabila, Dinda
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i1.1093

Abstract

Seiring dengan perkembangan teknologi, sastra digital telah menjadi alternatif penting dalam dunia sastra kontemporer, yang memungkinkan pembaca untuk berpartisipasi aktif dalam menentukan jalannya cerita. Meskipun demikian, banyak mahasiswa yang masih terbatas dalam pemahaman dan keterampilan teknis terkait pembuatan sastra digital interaktif. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan mahasiswa Sastra Inggris Universitas Trunojoyo Madura dalam mengembangkan cerita interaktif menggunakan aplikasi Twine. Kegiatan ini dilaksanakan dalam tiga tahap: sosialisasi, pelatihan teknis, dan presentasi diskusi kolaboratif. Pada tahap sosialisasi, sekitar 66% peserta menunjukkan pemahaman yang baik tentang fungsi digitalisasi sastra, meskipun mayoritas peserta belum memiliki pengalaman dalam membuat karya sastra digital interaktif. Setelah mengikuti pelatihan teknis tentang penggunaan Twine, terjadi peningkatan signifikan dalam pemahaman peserta tentang aplikasi tersebut. Sekitar 49% peserta kini memahami dasar penggunaan Twine, dan 30% peserta sangat paham dalam membuat cerita interaktif. Hasil pengabdian ini menunjukkan bahwa mahasiswa telah memperoleh keterampilan teknis yang diperlukan untuk mengembangkan karya sastra digital interaktif. Kegiatan ini juga telah memperluas wawasan mahasiswa tentang potensi teknologi dalam dunia sastra. Oleh karena itu, disarankan untuk melanjutkan kegiatan ini dengan memperkenalkan lebih banyak alat digital serta meningkatkan literasi teknologi mahasiswa dalam mengembangkan karya sastra di era digital.
Co-Authors Aini, Dinera Qurrotul Dheny Jatmiko, Dheny Febrianti, Mayang Anggun Maharani, Angelia Brigita Myisha, Nabila Nurhadi, Muizzu Putri, Farah Malaika