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All Journal bit-Tech Dinasti International Journal of Digital Business Management Ilomata International Journal of Management International Journal of Business, Law, and Education JURNAL BARUNA HORIZON Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Economics and Management Scienties Journal of Innovative and Creativity International Journal of Economics Studies Jurnal Manajemen, Bisnis dan Kewirausahaan
Kusuma, Sitta
Universitas Mitra Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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The Role of Social Media in Observing Consumer Behavior in Decision Making in Choosing Barbershop Services Kusuma, Sitta; Madiistriyatno, Harries; Listiorini, Dewi
International Journal of Economics Studies Vol. 2 No. 1 (2025): International Journal of Economics Studies
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/tm9csr38

Abstract

This study aims to explore the role of social media in influencing consumer behavior in choosing barbershop services. Qualitative research methods are used with a focus on data collection through in-depth interviews and social media content analysis. Participants in this study were barbershop service consumers who actively use social media to search for information and recommend services. The results of this study reveal that social media has a significant role in shaping consumer perceptions of the quality of barbershop services, as well as influencing consumer decisions in choosing barbershop services. These findings highlight the importance of a strong online presence and a good reputation on social media for barbershop business owners. The practical implication of this study is the need for a digital marketing strategy that is integrated with reputation management to increase consumer appeal and trust in barbershop services.
The Role of Job Rotation and Organizational Communication on Job Satisfaction and Employee Performance: Evidence from Jakarta’s Banking Industry Kusuma, Sitta
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 5 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v5i1.1955

Abstract

Employee performance is a key factor that determines organizational success because it directly affects productivity and competitiveness. In the banking sector, intense competition demands effective human resource management through strategies such as job rotation, organizational communication, and job satisfaction improvement. This paper aimed to identify and analyze the determinants that bear upon employee performance while simultaneously offering prescriptive insights for organizational leadership. The focal constructs examined as antecedents of performance encompass job rotation, organizational communication, and job satisfaction. Adopting a quantitative orientation, the investigation surveyed personnel within a banking institution located in the Special Capital Region of Jakarta, comprising 240 respondents deemed suitable for inclusion. Methodologically, the study employed descriptive exploration, assessments of construct validity and reliability, alongside Structural Equation Modeling (SEM) as the principal analytical apparatus. Empirical findings affirm that job rotation exerts a favorable and statistically significant influence on job satisfaction, organizational communication likewise yields a constructive and significant impact on job satisfaction, and both job rotation and organizational communication independently manifest positive and significant effects on employee performance. Further, job satisfaction itself emerges as a salient and significant driver of performance outcomes. These findings highlight the importance of effective job rotation and organizational communication in improving job satisfaction, which in turn strengthens employee performance in the banking sector.
Digital Transformation and Resilient Business Models: Unlocking Competitive Advantage in Post-Pandemic SMEs Kusuma, Sitta
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.248

Abstract

This study explores the role of digital transformation in enhancing the resilience and competitive advantage of Small and Medium Enterprises (SMEs) in the post-pandemic era. Through both qualitative and quantitative analyses, the study examines how SMEs have adopted digital technologies, such as e-commerce, cloud computing, and customer relationship management (CRM), to overcome challenges posed by the pandemic and build sustainable advantages. The findings reveal that digital transformation has a significant positive impact on business resilience, operational efficiency, and customer satisfaction. However, challenges such as limited skilled human resources and high initial investment costs remain barriers to full adoption. The study offers practical implications for SME owners and policymakers, emphasizing the need for strategic investments in digital skills and technology, as well as supportive policies to reduce barriers to digital transformation. Despite some limitations, the study contributes to the literature on resilient business models and the role of digital transformation in SMEs.
From Social Media Engagement to Business Growth: Exploring the Dynamics of Digital Consumer Behavior Sitta Kusuma
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.5976

Abstract

This study explores the role of consumer engagement on social media in driving business growth, focusing on emotional and social interactions as key contributors to performance. Engagement activities such as liking, commenting, and sharing branded content were shown to significantly enhance sales, strengthen customer loyalty, and improve brand visibility. Using a mixed-method design combining online surveys and semi-structured interviews with businesses, the research found that active interaction with brand content fosters stronger purchase intentions and long-term loyalty. The findings further emphasize the role of social influence, noting that recommendations and endorsements from friends, peers, and influencers increase the impact of engagement on consumer decisions. Companies that demonstrate transparency and responsiveness in digital communication are more likely to build trust, which acts as a vital mediator linking engagement behaviors to business growth. This suggests that trust is not merely a secondary outcome but a central mechanism in the engagement–performance relationship.From a managerial standpoint, the study highlights the importance of producing relatable and engaging content tailored to target audiences, utilizing the reach of social networks and influencers, and practicing authentic, transparent communication. These strategies enable firms to build stronger consumer relationships while achieving sustainable growth. For future studies, the research calls for deeper exploration of distinct engagement types, such as cognitive versus emotional responses, across different social media platforms. It also suggests examining how emerging technologies, including artificial intelligence and virtual reality, may shape evolving patterns of consumer engagement and their impact on business performance.
Implikasi Promosi dan Citra Merek Terhadap Minat Melalui Kualitas Pelayanan pada PT. Jalur Nugraha Ekakurir (JNE) Syelvi Adelia; Zaharuddin Zaharuddin; Sitta Kusuma
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5662

Abstract

This study aims to determine and analyze the extent of the influence of Promotion on Service Quality at PT Jalur Nugraha Ekakurir (JNE). To determine and analyze the extent of the influence of Brand Image on Service Quality at PT Jalur Nugraha Ekakurir (JNE). To determine and analyze the simultaneous influence of Promotion and Brand Image on Service Quality at PT Jalur Nugraha Ekakurir (JNE). To determine and analyze the extent of the influence of Service Quality on Interest at PT Jalur Nugraha Ekakurir (JNE). To determine and analyze the simultaneous influence of Promotion and Brand Image on Interest at PT Jalur Nugraha Ekakurir (JNE). The population studied is 19,962 consumers of PT Jalur Nugraha Ekakurir (JNE) in the 2024 period. The sampling technique used is Probability Sampling with the Simple Random Sampling technique, and the sample in this study was measured using the Slovin formula, resulting in 100 respondents. The data collection techniques used in this research are questionnaires and observation. This study is designed using a descriptive method with a quantitative approach by using SmartPLS 3.0. The results of the study show that 1) There is a positive and significant influence of Promotion on Service Quality at PT Jalur Nugraha Ekakurir (JNE). This is evidenced by a path coefficient of 0.320 and a p-value of 0.000. 2) There is a positive and significant influence of Brand Image on Service Quality at PT Jalur Nugraha Ekakurir (JNE). This is evidenced by a path coefficient of 0.578 and a p-value of 0.000. 3) There is a positive and significant simultaneous influence of Promotion and Brand Image on Service Quality at PT Jalur Nugraha Ekakurir (JNE). This is indicated by an R Square value of 0.951 or 95.1%. 4) There is a positive and significant influence of Service Quality on Interest at PT Jalur Nugraha Ekakurir (JNE). This is evidenced by a path coefficient of 0.807 and a p-value of 0.000. 5) There is a positive and significant simultaneous influence of Promotion and Brand Image on Interest at PT Jalur Nugraha Ekakurir (JNE). This is indicated by an R Square value of 0.951 or 95.1%.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Di Kalangan Generasi Z Gunawan, Yusuf; ., Zaharuddin; Kusuma, Sitta
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.339

Abstract

Abstrak. Perkembangan teknologi digital telah mengubah perilaku konsumen, khususnya Generasi Z (kelahiran 1997–2012), dalam mengambil keputusan pembelian. Generasi ini dikenal responsif terhadap promosi digital dan memiliki pertimbangan kuat terhadap brand image. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan brand image terhadap keputusan pembelian di kalangan Generasi Z. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner berskala Likert yang disebarkan kepada responden Generasi Z yang pernah melihat promosi dan melakukan pembelian produk. Teknik analisis data meliputi analisis deskriptif dan analisis inferensial untuk menguji pengaruh promosi dan brand image terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, dibuktikan dengan nilai signifikansi uji t < 0,05. Hal ini menunjukkan bahwa strategi promosi yang intensif dan persuasif dapat meningkatkan kecenderungan konsumen dalam mengambil keputusan pembelian. Selain itu, brand image juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai signifikansi < 0,05, yang mengindikasikan bahwa persepsi merek yang positif mampu meningkatkan kepercayaan konsumen. Secara simultan, promosi dan brand image berpengaruh signifikan terhadap keputusan pembelian, sebagaimana ditunjukkan oleh hasil uji F dengan nilai signifikansi < 0,05. Implikasi penelitian ini menekankan pentingnya integrasi strategi promosi digital dengan pembangunan brand image yang konsisten untuk meningkatkan keputusan pembelian Generasi Z.
The Effect of Digital Chat and Phone Marketing in Increasing Patient Repeat Orders Through Closing Rate in Men's Health Services in Indonesia Elnardy, Mohammad Caesario; Zaharuddin, Zaharuddin; Kusuma, Sitta
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1397

Abstract

This study aims to analyze the influence of chat-based and telephone-based digital marketing on patient closing rates and repeat orders, and to examine the mediating role of closing rates in this relationship. The research employed a quantitative, survey-based approach with non-clinical healthcare workers serving as medical advisors in men's health clinics in Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to identify both direct and indirect relationships among variables. The findings reveal that digital marketing via chat and phone significantly affects patient conversion rates and repeat orders. Furthermore, closing rate was found to mediate the relationship between chat and telephone communication and repeat order behavior. These results indicate that the effectiveness of digital marketing strategies in healthcare services is not solely determined by the utilization of digital technology but also by the quality of communication demonstrated by healthcare personnel. The study highlights the importance of structured and strategic digital communication in strengthening patient engagement and loyalty. The findings provide practical implications for healthcare service providers, particularly clinic management, in developing more effective digital marketing strategies that emphasize communication quality, patient trust, and relationship continuity.
The Influence of TikTok Video Content and Live Streaming on Patient Consultation Decisions at Indonesian Men's Clinics Putra, Alamsyah; Zaharuddin, Zaharuddin; Kusuma, Sitta
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1401

Abstract

This study aims to examine the influence of TikTok video content (X1) and live streaming (X2) on patients’ consultation decisions (Y) at Klinik Lelaki Indonesia. The research employed a quantitative approach using purposive sampling, involving 154 respondents. Data were analyzed using SPSS version 25, including validity testing, reliability testing, classical assumption testing, and multiple regression analysis. The results indicate that all research instruments were valid (r > 0.159; p < 0.05) and reliable (Cronbach’s Alpha values: X1 = 0.745; X2 = 0.821; Y = 0.682). Furthermore, the regression model satisfied classical assumption tests, including normality (p = 0.156), multicollinearity (VIF = 1.885), and autocorrelation (Durbin–Watson = 1.619). The partial regression analysis shows that video content (B = 0.273; p < 0.001) and live streaming (B = 0.267; p < 0.001) have positive and significant effects on consultation decisions. Simultaneously, both variables significantly influence consultation decisions (F = 55.633; p < 0.001). The coefficient of determination (R² = 0.424) indicates that 42.4% of the variance in patient consultation decisions is explained by the two independent variables, while the remaining 57.6% is accounted for by factors outside the model. These findings suggest that improving the quality and effectiveness of digital health content on social media platforms increases patients’ likelihood of seeking medical consultation.
The Influence of Human Resources and Work Environment on the Performance Of Employees In The Directorate Of Samapta, Metro Jaya Regional Police Prasetyo, Arif; Pratikno, Yuni; Kusuma, Sitta
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6477

Abstract

This study aims to determine and analyze the influence of human resources on employee performance, the influence of the work environment on employee performance, and the influence of human resources and the work environment simultaneously on employee performance at the Samapta Directorate of the Jakarta Metropolitan Police. This research is important to conduct considering that the Samapta Directorate has a strategic role in carrying out police operational tasks that require personnel readiness, professionalism, and support for a conducive work environment. The quality of human resources that include competence, motivation, and work experience, as well as a safe, comfortable, and collaborative work environment, is believed to contribute directly to employee performance achievements. The type of research used is quantitative research with an associative approach, namely to examine the relationship and influence between variables objectively through numerical data processing. However, this study is also supplemented with qualitative data as supporting data, such as the results of observations, limited interviews, and respondents' statements in questionnaires, in order to obtain a more comprehensive understanding of actual conditions in the field. The population of this study amounted to 89 personnel of the Samapta Directorate of the Jakarta Metropolitan Police, and the entire population was used as respondents so that the sampling technique used was a census. Hypothesis testing was conducted using SPSS version 27 software. The results of the study indicate that partially human resources (X₁) and work environment (X₂) have a positive and significant effect on employee performance (Y). Simultaneously, both independent variables are also proven to have a significant effect on employee performance. The coefficient of determination (R-Square) value of 0.309 or 30.9% indicates that employee performance can be explained by human resources and work environment, while the remaining 69.1% is influenced by other factors outside this study, thus opening opportunities for further research to examine additional variables
The Effect of Welfare, Work Motivation and Education Level on Personnel Performance in the Cimahi Resort Police Security Intelligence Unit Pambudi, Dimas; Pratikno, Yuni; Kusuma, Sitta
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6484

Abstract

Personnel performance is an important factor in supporting the effectiveness of intelligence and security tasks, especially in the Security Intelligence Unit of the Cimahi Police Resort which has a strategic role in maintaining regional stability and security. Optimal personnel performance is influenced by various internal organizational factors, including welfare, work motivation, and education level. This study aims to analyze the influence of welfare on personnel performance, the influence of motivation on personnel performance, the influence of education level on personnel performance, and the influence of welfare, motivation, and education level simultaneously on personnel performance in the Security Intelligence Unit of the Cimahi Police Resort. This study uses a quantitative approach with a survey method, which emphasizes the collection and processing of data in the form of numbers so that the results of the analysis can be interpreted objectively and measurably. In addition, this study is supplemented with qualitative data as supporting data, in the form of open-ended statements in questionnaires and the results of consultations and short interviews to enrich understanding of the variables studied. The study population was 53 personnel, with the sampling technique using total sampling. Data analysis was conducted using multiple linear regression with the help of the SPSS Version 26 program. The results showed that partially welfare and education level had a positive and significant effect on personnel performance, while motivation did not have a significant effect on personnel performance. Simultaneously, welfare, motivation, and education level influence personnel performance. The coefficient of determination (R Square) value of 0.508 indicates that 50.8% of the variation in personnel performance can be explained by these three variables, while the remainder is influenced by other factors outside the research model. This finding confirms that improving welfare and education level are strategic factors in improving the performance of personnel of the Cimahi Police Security Intelligence Unit
Co-Authors ., Zaharuddin Agung Dwianto Agung Surya Dwianto Arif Prasetyo, Arif Dwianto, Agung Surya Elnardy, Mohammad Caesario Gunawan, Yusuf Harries Madiistriyatno, Harries Junengsih Listiorini, Dewi Pambudi, Dimas Pratikno, Yuni Putra, Alamsyah Salim, Agus Nur Syelvi Adelia Zaharuddin Zaharuddin Zaharuddin, Zaharuddin