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Pelatihan Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing: Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing Febriana, Widia; Fahry; Anggriani, Rini; Komala, Rina; Fikri Rahman, Haikal; Ulya khae Roni , Izzatul
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.405

Abstract

Small And Medium Enterprises Play An Important Role In The Economic Development Of A Region, As They Have The Ability To Absorb Labor And Contribute To The Economy. In Lebah Sempage Village, Smes Face Challenges In Financial Management And Marketing, Which Hinders Their Growth And Expansion. This Study Aimed To Provide Financial Management And Digital Marketing Training To Smes In Sempage Bee Village To Improve Their Financial Performance And Increase Their Sales. The Training Program Consisted Of Several Stages, Including A Field Survey, Providing Training On Financial Reporting, Opening Market Networks Through Promotional Activities, And Offering Knowledge On Marketing Strategies To Increase Local Sales. The Financial Management Training Focused On The Use Of Digital Financial Reports, Which Help Sme Owners Accurately Record Their Sales, Purchases, And Expenses. The Digital Marketing Training Covered Topics Such As Creating Promotional Content And Utilizing Various Digital Platforms To Reach A Wider Audience.
Pelatihan Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing Febriana, Widia; Fahry; Anggriani, Rini; Komala, Rina; Rahman, Haikal Fikri
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 2 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i2.473

Abstract

Sempage Bee SMEs (Small and Medium Enterprises) have great potential for growth, but often face challenges in financial management and marketing. The training was designed to improve the SMEs' financial management and marketing capacity through two main approaches: simple accounting and digital marketing training. The simple accounting training aimed to provide a basic understanding of neat and structured financial records, making it easier for businesses to manage cash flow, prepare financial reports, and make data-based decisions. Meanwhile, the digital marketing training focused on utilizing technology and digital platforms such as social media, e-commerce, and online marketing strategies to expand market reach and improve product competitiveness. The results of this training showed an increase in participants' ability to manage finances and utilize digital media for marketing. In addition, the training also opened up opportunities for collaboration and innovation in SME business development. Thus, this activity is expected to become a sustainable SME empowerment model that is relevant to the needs of the digital era.