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Journal : Indonesia Economic Journal

Pengaruh Keputusan Investasi dan Kebijakan Dividen Terhadap Nilai Perusahaan LQ45 di Bursa Efek Indonesia (BEI) Periode 2019-2023 Annisya Fadilla; Mira Nurhikmat; Yulaikah
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/330srm50

Abstract

This study aims to analyze the influence of investment decisions and dividend policy on firm value. Rapid economic development in Indonesia has increased business competition, pushing companies to maximize their value to attract investors and achieve optimal profits. Firm value, reflected in stock prices, is crucial for investors as it indicates shareholder prosperity. Investment decisions, proxied by the Price Earning Ratio (PER), and dividend policy, proxied by the Dividend Payout Ratio (DPR), are two key factors influencing firm value.The research employed a quantitative descriptive approach, analyzing secondary data from the annual reports of LQ45 companies on the IDX. The study sample consisted of 10 LQ45 companies selected using a purposive sampling method. Data analysis was conducted using multiple linear regression with SPSS 20, preceded by classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation). The results indicate that investment decisions (PER) partially have a positive and significant effect on firm value (PBV) with a t-value of 2.324, meaning that thitung > ttabel (2.324 > 1.684) and a significance level of < 0.05 (0.025 < 0.05) H0 is rejected and Ha is accepted. Dividend policy (DPR) partially does not have a significant effect on firm value(PBV) with a t-value of -0.478, meaning that thitung > ttabel (-0.478 < 1,684) and a significance level of < 0.05 (0.638 > 0.05), indicating that H0 is accepted and Ha rejected. Simultaneously, investment decisions and dividend policy significantly influence firm value, with an Ftabel Value of 3.23, meaning that Fhitung > Ftabel (12.511> 3.23) and a significance level of p-value < 0.05 (0.000 < 0.05), trus H1 is a accepted.  
The Influence of Word of Mouth and Brand Image on Consumer Purchase Intention at Irma Butique Clothing Store Ila Lestia; Yulaikah; Suhroji Adha
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3pb5fj47

Abstract

The purpose of this study is to examine the influence of word of mouth and brand image on consumer purchase intention at the Irma Butique clothing store. This study was conducted using a quantitative method, with a population and sample of 60 people. The data collection technique used a questionnaire and was distributed directly to customers of the Irma Butique store. Data analysis used SmartPLS. The results of the study show that word of mouth has an influence on purchase intention because the t-statistic value is 11.957 > t-table 1.96 and the significance p-value is 0.000 < 0.05, so word of mouth can be used as a measure of the level of purchase intention, especially at the Irma Butique Clothing Store. Brand image has a positive influence on purchase intention because the t-statistic value is 44.577 > t-table 1.96 and the significance p-value is 0.000 < 0.05; the better the brand image, the more it will affect the purchase intention of clothing at Irma Butique, and vice versa. Word of mouth and brand image have a positive simultaneous effect on purchase intention because the variability of the word of mouth and brand image constructs is 0.898. This shows that simultaneously they are able to explain the variability of the word of mouth and brand image constructs by 89.8%, while the remaining 10.1% is influenced by other factors. Therefore, the better the word of mouth and brand image, the more they will influence the purchase intention of clothing at Irma Butique, and vice versa.
Analisis Stuktur Modal dan Likuiditas Terhadap Kinerja Keuangan (Pada Sub Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019-2023) Pebi; Yulaikah; Enji Azizi
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xp4kgh83

Abstract

This study aims to comprehensively analyze the influence of capital structure and liquidity on financial performance in banking sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Capital structure is measured using the Debt to Equity Ratio (DER), liquidity using the Current Ratio (CR), and financial performance using Return on Assets (ROA). The research method employed is quantitative with a multiple linear regression approach to evaluate the relationships between these variables both partially and simultaneously. The results reveal that capital structure and liquidity simultaneously have a significant effect on financial performance. Partially, capital structure has a significant negative impact on financial performance, indicating that an increase in debt relative to equity may reduce asset management efficiency and bank profitability. On the other hand, liquidity has a significant positive impact on financial performance, suggesting that higher short-term financial capability leads to better financial outcomes. This study provides important implications for bank management, investors, and regulators in determining optimal strategies for managing capital structure and liquidity to enhance profitability and financial stability, especially in the aftermath of the economic uncertainty caused by the pandemic.