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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) DEDIKASI : JURNAL PENGABDIAN KEPADA MASYARAKAT
Ikraman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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Pengaruh Kualitas Pelayanan, Harga, Dan Citra Merek Terhadap Kepuasan Pelanggan Ikraman; Tiawulandari, Anur Rahmah; Syaputra, Harian
DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2024): DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Publisher : YAYASAN HAMJAH DIHA bekerjasama dengan PENA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70004/dedikasi.v4i02.143

Abstract

The purpose of this study was to determine the effect of service quality, price, and brand image on customer satisfaction and to determine which variable is the most dominant on customer satisfaction of online transportation users in Tangerang City. The data used in this study came from filling out a questionnaire instrument, and the valid data collected were 250 respondents. The analysis method in this study uses quantitative primary data. The sampling method in this study is non probability sampling with purposive sampling technique and processed using SPSS application. The results showed that the variables of service quality, price, and brand image partially influenced customer satisfaction. Simultaneously, the variables of service quality, price, and brand image affect customer satisfaction. And the most dominant variable on customer satisfaction is the price variable.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY Dindin Aminudin; Abu Naim; Fachmi Al Faroqi; Ikraman; Nor Fatah Ulinnuha; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1035

Abstract

Awareness of environmental issues is driving the retail industry to adopt green marketing strategies as an effort to support the Sustainable Development Goals (SDGs). However, there are still issues regarding low consumer loyalty amidst intense competition and sustainability demands. This research aims to analyze the influence of green marketing and brand image on consumer loyalty in the context of achieving SDGs, specifically in the retail industry of Tangerang Regency.This research uses a quantitative approach with 200 respondents selected thru purposive sampling. Data was collected thru Likert-scale questionnaires and analyzed using multiple linear regression via SPSS. The analysis results show that green marketing has a significant positive effect on consumer loyalty with a coefficient of 0.412 and a significance value of 0.000 (p < 0.05), contributing 41.2% of the influence. Brand image also has a significant positive effect with a coefficient of 0.368 and a significance value of 0.000 (p < 0.05), contributing 36.8%. Simultaneously, both variables explain 62.5% of the variation in consumer loyalty (R² = 0.625). This finding indicates that consistent implementation of green marketing and building a brand image aligned with sustainability values can significantly increase consumer loyalty and support the achievement of SDGs in the retail sector.
Co-Authors Abu Naim Danu Noval Ramadhoni Dindin Aminudin FACHMI AL FAROQI Harian Syaputra Nor Fatah Ulinnuha Tiawulandari, Anur Rahmah