Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IECON: International Economics and Business Conference
Dindin Aminudin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Online Gambling as an Economic Escape: A Qualitative Study of the Community in Serang City Helmas Septiyo Hadi; Dadang; Sena Atmaja; Dindin Aminudin; Ingkak Chintya Wangsih
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/5wn46v35

Abstract

The phenomenon of online gambling has seen significant growth in Indonesia, including in Serang City, particularly amid economic pressures. This study aims to explore in depth how the people of Serang City use online gambling as an economic escape. A qualitative approach was employed with a case study method, involving in depth interviews with 15 participants who actively engage in online gambling. The results indicate that online gambling is seen as an economic alternative due to financial pressures, limited job opportunities, and easy access to technology. The study also reveals the presence of addiction cycles and social vulnerability resulting from this practice. These findings are interpreted through the lens of Strain Theory (Merton) and Rational Choice Theory, which explain individual actions in response to economic constraints. The implications of this research suggest the need for strengthened digital literacy, law enforcement, and community-based interventions.
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY Dindin Aminudin; Abu Naim; Fachmi Al Faroqi; Ikraman; Nor Fatah Ulinnuha; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.1035

Abstract

Awareness of environmental issues is driving the retail industry to adopt green marketing strategies as an effort to support the Sustainable Development Goals (SDGs). However, there are still issues regarding low consumer loyalty amidst intense competition and sustainability demands. This research aims to analyze the influence of green marketing and brand image on consumer loyalty in the context of achieving SDGs, specifically in the retail industry of Tangerang Regency.This research uses a quantitative approach with 200 respondents selected thru purposive sampling. Data was collected thru Likert-scale questionnaires and analyzed using multiple linear regression via SPSS. The analysis results show that green marketing has a significant positive effect on consumer loyalty with a coefficient of 0.412 and a significance value of 0.000 (p < 0.05), contributing 41.2% of the influence. Brand image also has a significant positive effect with a coefficient of 0.368 and a significance value of 0.000 (p < 0.05), contributing 36.8%. Simultaneously, both variables explain 62.5% of the variation in consumer loyalty (R² = 0.625). This finding indicates that consistent implementation of green marketing and building a brand image aligned with sustainability values can significantly increase consumer loyalty and support the achievement of SDGs in the retail sector.
Co-Authors Abu Naim Dadang Danu Noval Ramadhoni FACHMI AL FAROQI Helmas Septiyo Hadi Ikraman Ingkak Chintya Wangsih Nor Fatah Ulinnuha Sena Atmaja