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All Journal Jurnal Abdimas Bina Bangsa Jurnal Pijar : Studi Manajemen dan Bisnis UBMJ (UPY Business and Management Journal) Priviet Social Sciences Journal Journal of Sustainable Community Service
Winarni, Riani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH ULASAN DAN RATING TERHADAP PERINGKAT PENJUAL DI SHOPEE Winarni, Riani; Reza, Yolandita Angga; Maulana, M Afrizal; Muchsam, Yoki
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1698

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ulasan dan peringkat produk terhadap peringkat penjual di platform e-commerce Shopee, yang merupakan salah satu platform terbesar di Asia Tenggara. Dengan pertumbuhan e-commerce yang pesat di Indonesia, ulasan dan peringkat produk telah menjadi faktor penting dalam membantu konsumen membuat keputusan pembelian. Studi ini menggunakan data dari 50.000 produk yang mencakup berbagai kategori seperti elektronik, fashion, dan kebutuhan rumah tangga, dengan total 500.000 ulasan dan peringkat yang dikumpulkan selama enam bulan. Analisis statistik dan machine learning diterapkan untuk menjelajahi hubungan antara ulasan, peringkat, dan peringkat penjual. Hasil penelitian mengungkapkan bahwa peringkat produk dan jumlah ulasan memiliki pengaruh signifikan terhadap peringkat penjual. Setiap peningkatan satu unit dalam peringkat bintang dapat meningkatkan peringkat penjual sebesar 0,45 unit. Selain itu, jumlah ulasan juga memberikan dampak positif pada peringkat penjual. Analisis machine learning menggunakan algoritma Random Forest, Support Vector Machine, dan Neural Network menunjukkan bahwa model Neural Network mencapai akurasi tertinggi sebesar 87% dalam memprediksi peringkat penjual berdasarkan ulasan dan peringkat. Penelitian ini menyoroti pentingnya ulasan dan rating dalam meningkatkan visibilitas dan reputasi penjual di platform e-commerce Shopee. Temuan ini memberikan implikasi praktis bagi penjual untuk meningkatkan kualitas produk dan layanan, serta bagi platform e-commerce seperti Shopee untuk mengoptimalkan fitur ulasan dan algoritma pencarian. Dengan demikian, penelitian ini memperkaya literatur mengenai pengaruh ulasan dan rating pada performa penjual di platform e-commerce, khususnya di pasar Indonesia.
PELATIHAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA DAN KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS PADA PABRIK KUDA TANDANG OLAHAN SNACK KOTA SUMEDANG Pramesti, Hasti; Dewi, Ade Nurhayati; Mawardi, Amna; Chrisulianti, Rizki; Winarni, Riani
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1675

Abstract

This community service aims to develop human resource (HR) management and improve service quality to increase productivity at Kuda Tandang Factory, a traditional snack producer in Sumedang City. Since its establishment in 2013, the company has faced challenges in HR management and service quality that affect production efficiency and product quality. With increasingly tight competition in the processed food sector, Kuda Tandang Factory needs to develop HR management strategies and improve services to maintain competitiveness in the market. The proposed program includes HR needs analysis, technical and managerial training, development of a performance management system, and periodic performance evaluation. The results of the community service show significant improvements in employee skills, operational efficiency, and service quality, which have an impact on increasing productivity by up to 20% and increasing customer satisfaction. This community service highlights the importance of effective HR management and good service quality to drive competitiveness in the SME sector, and offers a model that can be adapted by other SMEs in the processed food industry.
Digital transformation in the financial system: A comprehensive review of the literature on fintech and financial inclusion Winarni, Riani; Akbar, Tri Sanatha Wahyu
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.479

Abstract

The digital technology revolution has brought a fundamental paradigm shift in the global financial services ecosystem, creating a digital transformation that integrates financial technology (fintech) as a key catalyst for expanding people's access to finance. Indonesia, the country with the largest digital economy in the ASEAN region, faces challenges as well as great opportunities in the implementation of digital transformation of the financial system, where the level of financial inclusion has reached 85.1%, but digital financial literacy has only reached 48%. This study aims to conduct a comprehensive analysis of digital transformation in the financial system through a systematic literature review that covers fintech developments and their impact on financial inclusion, identifies global and national trends, evaluates the effectiveness of fintech models, and develops a conceptual framework for the development of a sustainable fintech ecosystem. This study uses a qualitative approach with the Systematic Literature Review (SLR) method on national and international journal articles for the period 2021-2025 from Google Scholar, with the inclusion criteria of reputable articles that are relevant to the digital transformation of the financial system and financial technology. The analysis shows that fintech has proven effective in increasing financial inclusion for unbankable and underbanked segments through digital lending, mobile banking, e-wallets, and Sharia fintech. Key success factors include adequate technological infrastructure, digital literacy, consumer trust, supportive regulation, and strategic collaboration. Key challenges include regulatory uncertainty, digital divides, cybersecurity, and financial system stability. Digital transformation of the financial system requires proportionate regulation, massive digital infrastructure investment, sustainable literacy programs, robust security frameworks, and multi-stakeholder collaboration to realize an inclusive and sustainable fintech ecosystem.
The impact of consignment-based marketing through middlemen on the economic sustainability of farmers in Pawenang Village, Nagrak Subdistrict, Sukabumi Regency Akbar, Tri Sanatha Wahyu; Winarni, Riani; Raspati, Galih; Yuda, Mulfi Sandi; Nurdiana, Bayu Prastiyo
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.511

Abstract

The consignment-based marketing system through middlemen (known locally as tengkulak) has long been practiced by farmers in Nagrak District, particularly in Pawenang Village. This system offers certain advantages, such as lower costs, operational simplicity, no need for technological skills, and delegation of distribution responsibilities to middlemen. However, the dominance of middlemen in the agricultural marketing chain leads to a high level of farmer dependency. Middlemen control nearly the entire market, leaving farmers with little to no bargaining power when they sell the middlemen take 10% of the final selling price. Limited market access also prevents farmers from tracking price fluctuations, thus making them vulnerable to price manipulation. Moreover, farmers are charged with the distribution costs. This situation negatively affects farmers’ welfare, with most living under economic hardship, even though agriculture is their primary source of income. This study aims to analyze the impact of the consignment marketing system through middlemen on the economic sustainability of farmers in Pawenang Village. The findings are expected to provide insights into how this system affects farmer independence and offer alternative marketing solutions to reduce dependence on middlemen, thereby improving the competitiveness and sustainability of agricultural enterprises.
University and Community Collaboration in Empowering the Local Economy through Entrepreneurship and Digital Marketing Training for MSMEs and the Outer Baduy Community Mawardi, Amna; Jaya, Umban Adi; Hodijah, Cucu; Winarni, Riani
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1055

Abstract

Backgrounds: The limited access to markets, technology, and business development opportunities has become one of the key challenges hindering the economic growth of the Outer Baduy community and local MSMEs. Objectives: This community service activity aims to empower micro, small, and medium enterprises (MSMEs) and the Outer Baduy community through entrepreneurship and digital marketing training. Methodology: The program was implemented collaboratively by universities and involved 30 participants, consisting of youth, craft workers, and tourism stakeholders. Implementation methods included entrepreneurial motivation, social media-based digital marketing training, and hands-on practice in creating promotional content for local products. Findings: Results showed that 66.7% of participants were able to create digital business accounts, 50% successfully produced simple promotional content, and the majority began to understand the importance of innovation and digital market access. The resulting impacts included increased digital literacy, entrepreneurial knowledge, collaborative networks, and a shift in mindset toward technology. Conclusions: Thus, this program has proven effective as an initial model for local economic empowerment based on university collaboration that is inclusive, adaptive, and aligned with the cultural wisdom of the Outer Baduy community.
The Role of Marketing Technology Adoption on Farmers’ Economic Sustainability through Market Access as a Mediating Variable Wahyu Akbar, Tri Sanatha; Winarni, Riani; Raspati, Galih; Rahayu, Sri; Suherman, Dapit
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8928

Abstract

Purpose: This study aims to analyze the effect of marketing technology adoption on farmers’ economic sustainability and to examine the mediating role of market access in strengthening this relationship. Methodology: A quantitative descriptive–associative approach was employed using 330 farmers selected through the Isaac & Michael sampling table from a population of 6,563. Data were collected through structured questionnaires and analyzed using path analysis with SPSS 27 to test both the direct and indirect effects of marketing technology adoption on economic sustainability through market access. Findings: The results show that marketing technology adoption significantly improves both market access and farmers’ economic sustainability. Market access also demonstrates a strong positive effect on economic sustainability and partially mediates the relationship between technology adoption and sustainability outcomes. These findings indicate that digital marketing tools become more impactful when they successfully expand farmers’ access to broader and more competitive markets, rather than functioning as isolated technological interventions. Originality: The novelty of this study lies in its analytical approach, which incorporates market access as a mediating mechanism linking marketing technology adoption to farmers’ economic sustainability. Unlike previous studies that examine these variables separately, this research provides empirical evidence on how digital adoption translates into economic benefits through improved market connectivity among smallholder farmers. Research limitations: This study is limited to farmers in Nagrak District, with data collected solely through questionnaires. This may not fully capture deeper behavioral, contextual, and technological adoption dynamics. Practical implications: The findings highlight the importance of integrating digital marketing initiatives with efforts to broaden market linkages. For policymakers and farmer institutions, strengthening e-commerce readiness, market networks, and digital literacy programs can significantly enhance farmers’ bargaining power and long-term economic sustainability
Co-Authors Akbar, Tri Sanatha Wahyu Amna Mawardi Chrisulianti, Rizki Cucu Hodijah Dewi, Ade Nurhayati Galih Raspati Maulana, M Afrizal Muchsam, Yoki Mulfi Sandi Yuda Nurdiana, Bayu Prastiyo Pramesti, Hasti Reza, Yolandita Angga SRI RAHAYU Suherman, Dapit Umban Adi Jaya Wahyu Akbar, Tri Sanatha