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PENGARUH ULASAN DAN RATING TERHADAP PERINGKAT PENJUAL DI SHOPEE Winarni, Riani; Reza, Yolandita Angga; Maulana, M Afrizal; Muchsam, Yoki
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1698

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ulasan dan peringkat produk terhadap peringkat penjual di platform e-commerce Shopee, yang merupakan salah satu platform terbesar di Asia Tenggara. Dengan pertumbuhan e-commerce yang pesat di Indonesia, ulasan dan peringkat produk telah menjadi faktor penting dalam membantu konsumen membuat keputusan pembelian. Studi ini menggunakan data dari 50.000 produk yang mencakup berbagai kategori seperti elektronik, fashion, dan kebutuhan rumah tangga, dengan total 500.000 ulasan dan peringkat yang dikumpulkan selama enam bulan. Analisis statistik dan machine learning diterapkan untuk menjelajahi hubungan antara ulasan, peringkat, dan peringkat penjual. Hasil penelitian mengungkapkan bahwa peringkat produk dan jumlah ulasan memiliki pengaruh signifikan terhadap peringkat penjual. Setiap peningkatan satu unit dalam peringkat bintang dapat meningkatkan peringkat penjual sebesar 0,45 unit. Selain itu, jumlah ulasan juga memberikan dampak positif pada peringkat penjual. Analisis machine learning menggunakan algoritma Random Forest, Support Vector Machine, dan Neural Network menunjukkan bahwa model Neural Network mencapai akurasi tertinggi sebesar 87% dalam memprediksi peringkat penjual berdasarkan ulasan dan peringkat. Penelitian ini menyoroti pentingnya ulasan dan rating dalam meningkatkan visibilitas dan reputasi penjual di platform e-commerce Shopee. Temuan ini memberikan implikasi praktis bagi penjual untuk meningkatkan kualitas produk dan layanan, serta bagi platform e-commerce seperti Shopee untuk mengoptimalkan fitur ulasan dan algoritma pencarian. Dengan demikian, penelitian ini memperkaya literatur mengenai pengaruh ulasan dan rating pada performa penjual di platform e-commerce, khususnya di pasar Indonesia.
Optimalisasi Komunikasi dan Visualisasi sebagai Upaya Mendukung Program Transformasi Polri yang PRESISI melalui Kegiatan Sosialisasi Yulianti, Elis; Kristanto, Harys; Reza, Yolandita Angga; Kurniawan, Wahyu; Subiakto, Vania Utamie; Yuda, Mulfi Sandi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.923

Abstract

This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.
Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia Yulianti, Elis; Kristanto, Harys; Rahayu, Hilda Sri; Reza, Yolandita Angga; Kurniawan, Wahyu
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4985

Abstract

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.