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PERSEPSI MAHASISWA ILMU KOMUNIKASI TERHADAP KEBUTUHAN AKUN INSTAGRAM @uinsu_official DALAM MEMENUHI KEBUTUHAN INFORMASI Alsha Nazwa; Jihan Syalwa; Nafirah Yasmin; Muhammad Hanif Muzhaffar; M. Rifqi Adrya; Nursapia Harahap
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i8.9826

Abstract

A B S T R A K Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa Ilmu Komunikasi Universitas Islam Negeri Sumatera Utara terhadap akun Instagram resmi kampus, @uinsu_official, dalam memenuhi kebutuhan informasi. Penelitian menggunakan metode kuantitatif dengan pendekatan survei deskriptif yang melibatkan 20 mahasiswa semester 7 sebagai responden. Hasil penelitian menunjukkan bahwa mahasiswa memiliki persepsi positif terhadap akun tersebut, terutama dalam aspek aksesibilitas dan relevansi informasi, dengan skor rata-rata berada pada kategori baik hingga sangat baik. Namun, beberapa aspek seperti kelengkapan informasi, daya tarik konten, dan kecepatan penyampaian informasi memerlukan peningkatan. Temuan ini memberikan rekomendasi bagi pengelola akun untuk lebih responsif terhadap kebutuhan mahasiswa dengan memperbaiki kualitas konten dan mempercepat publikasi informasi mendesak. A B S T R A C T This study aims to analyze the perceptions of Communication Science students at the State Islamic University of North Sumatra regarding the university's official Instagram account, @uinsu_official, in fulfilling their information needs. The research employed a quantitative method with a descriptive survey approach involving 20 seventh-semester students as respondents. The findings reveal that students have a positive perception of the account, particularly in terms of accessibility and information relevance, with average scores categorized as good to excellent. However, aspects such as information completeness, content attractiveness, and information delivery speed require improvement. These findings provide recommendations for account managers to be more responsive to student needs by enhancing content quality and expediting the dissemination of urgent information.
Peran Magang di Dinas Pemuda dan Olahraga Kota Medan dalam Mengembangkan Kemampuan Komunikasi Publik Mahasiswa Ilmu Komunikasi UINSU Hasan Sazali; Afifah Rahmania; Alsha Nazwa; Annisa Rosa Mora Harahap; Haryati, Haryati; M Nur Badawani Siregar
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2331

Abstract

An internship is a learning program in the world of work that allows students to gain direct experience in a company or agency. This research aims to determine the role of internships at the Youth and Sports Department in developing public communication skills for Communication Science students. This research uses a qualitative approach with a case study method using Symbolic Interactional Theory. The research informants consisted of Communication Science students who were doing internships at the Youth and Sports Department as well as several supervisors at the agency. Data was collected through interviews, documentation and observation. The research results show that internships at the Youth and Sports Department provide significant development of public communication skills through tasks such as social media management, information center sections, correspondence, as well as planning and implementing public events. Apart from that, students also gain experience communicating with various parties. This research concludes that the internship program at the Youth and Sports Department plays an important role in improving the public communication skills of Communication Science students.