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Improving Skills in Creating Promotional Content at Agro Eduwisata Organik (AEWO) Mulyaharja Village Bogor City Jayawinangun, Roni; Valdiani, Dini; Ono, Dipo Krishyudi; Afriansyah, Ari; Permatasari, Olivia Devita; Anggraeni, Khori Aulia Ria
International Journal of Research in Community Services Vol 5, No 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.766

Agro Eduwisata Organik (AEWO) Mulyaharja is one of the natural and educational tourism in Bogor City and is one of the leading ecotourism in Bogor City which is managed by the Tourism Movement Group (Kompepar). As one of the leading destinations, AEWO Mulyaharja still has many challenges, namely limited skills and promotional media. This community service activity consists of five stages, namely situation analysis, socialization, training, mentoring and evaluation. The training method uses lectures and practices with materials related to social media, social media features, design, video content and video editing. The results of this activity are increased knowledge and skills of Kompepar AEWO Mulyaharja partners regarding the creation of promotional content in the form of images and videos on social media, the use and steps using the Canva and Capcut applications, increasing the number of followers, posts and Engagement rate (ER) on Instagram, adding official accounts on other social media, namely YouTube, X and TikTok

Improving Skills in Creating Promotional Content at Agro Eduwisata Organik (AEWO) Mulyaharja Village Bogor City Jayawinangun, Roni; Valdiani, Dini; Ono, Dipo Krishyudi; Afriansyah, Ari; Permatasari, Olivia Devita; Anggraeni, Khori Aulia Ria
International Journal of Research in Community Services Vol. 5 No. 4 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.766

Agro Eduwisata Organik (AEWO) Mulyaharja is one of the natural and educational tourism in Bogor City and is one of the leading ecotourism in Bogor City which is managed by the Tourism Movement Group (Kompepar). As one of the leading destinations, AEWO Mulyaharja still has many challenges, namely limited skills and promotional media. This community service activity consists of five stages, namely situation analysis, socialization, training, mentoring and evaluation. The training method uses lectures and practices with materials related to social media, social media features, design, video content and video editing. The results of this activity are increased knowledge and skills of Kompepar AEWO Mulyaharja partners regarding the creation of promotional content in the form of images and videos on social media, the use and steps using the Canva and Capcut applications, increasing the number of followers, posts and Engagement rate (ER) on Instagram, adding official accounts on other social media, namely YouTube, X and TikTok

From Connectivity to Commitment: How Political Information Sources Shape Voter Participation in Bogor City and Regency Anggraeni, Khori Aulia Ria; Permatasari, Olivia Devita; Widjaya, Mochammad Fahrezi Putra; Hawari, Muhammad Haikal; Yuandari, Wulan; Jayawinangun, Roni
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1106

This research stems from declining public political participation in the 2024 Regional Elections (Pilkada) in Bogor City and Regency. Indonesia, one of the world's largest democracies, faces low civic engagement in the electoral process, which is influenced by literacy and access to political information. This study aims to identify the main sources of political information; assess the knowledge, interest, and political participation of voters; and compare political behavior between urban and sub-urban areas. This research uses a quantitative explanatory approach with a survey method on 402 respondents from the Final Voter List (DPT) for the 2024 Pilkada. Descriptive tests and difference tests (t-test and Mann-Whitney. The results show that social media is the dominant source of political information in both areas, with the highest usage compared to conventional media, such as television and newspapers. Bogor City residents have more varied media consumption, indicating better digital literacy compared to Bogor Regency residents who rely more on social media. Political knowledge in both regions is relatively similar, but political interest and participation are higher in bogor. The difference tests showed significant differences emerge in participation and interest, with urban residents being more active in online and offline political activity. Overall, the study highlights that Indonesia’s increasingly digitalized democracy fosters broader information access but requires greater emphasis on digital literacy and civic education to transform online engagement into meaningful democratic participation. This study recommends strengthening digital political literacy through creative content, collaborating with digital platforms to counter disinformation, and establishing digital literacy agents at subdistrictrict level to encourage inclusive political engagement.

From Interest to Apathy: Media Access Gaps and Political Trust in Relation to Political Participation: Dari Minat ke Apatis: Kesenjangan Akses Media dan Kepercayaan Politik terhadap Partisipasi Politik Permatasari, Olivia Devita; Jayawinangun, Roni; Duryatmo, Sardi
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 2 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini mengkaji peran kesenjangan akses media dan kepercayaan politik dalam membentuk partisipasi politik masyarakat di Kota dan Kabupaten Bogor pasca Pilkada 2024. Secara khusus, penelitian ini bertujuan untuk: (1) mengukur tingkat kesenjangan akses media, kepercayaan politik, dan partisipasi politik masyarakat; (2) menganalisis pengaruh kesenjangan akses media terhadap kepercayaan politik; (3) menganalisis pengaruh kepercayaan politik terhadap partisipasi politik daring dan luring; serta (4) menguji peran kepercayaan politik sebagai variabel mediator dalam hubungan antara kesenjangan akses media dan partisipasi politik. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan desain survei cross-sectional terhadap 404 responden yang dipilih melalui purposive sampling dari pemilih terdaftar dalam DPT Pilkada 2024 di Kota dan Kabupaten Bogor. Data dianalisis menggunakan regresi linear sederhana, regresi berganda, dan uji mediasi (PROCESS Hayes Model 4, 4.000 bootstrap resamples). Hasil penelitian menunjukkan bahwa: (1) kesenjangan akses media berpengaruh signifikan terhadap kepercayaan politik (β = 0,389; p < 0,001); (2) kepercayaan politik berpengaruh signifikan terhadap partisipasi politik (β = 0,212; p < 0,001); (3) kesenjangan akses media berpengaruh langsung terhadap partisipasi politik (β = 0,171; p < 0,05); dan (4) kepercayaan politik memediasi secara parsial hubungan antara kesenjangan akses media dan partisipasi politik (efek tidak langsung = 0,060; 95% CI [0,024; 0,104]). Secara teoretis, penelitian ini mengintegrasikan Knowledge Gap Hypothesis, Political Trust Theory, dan Political Efficacy Theory dalam satu model mediasi empiris pada konteks pemilu lokal Indonesia. Implikasi praktis penelitian ini menegaskan perlunya kebijakan pemerataan akses media dan penguatan kepercayaan publik melalui komunikasi politik yang transparan serta program literasi media digital berbasis komunitas.

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