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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Unisia Feedback International Journal of Communication
Aondover, Perpetua Ogechi
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Public Relations and Media Role in Peace Building in Nigeria Maiwada, Abdullahi Aliyu; Aondover, Perpetua Ogechi; Adewale, Olugbenga Charles; Falobi, Funmi; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8028

Abstract

Public relations (PR) and media play crucial roles in peacebuilding in Nigeria, a nation with a diverse cultural, religious, and political landscape. In a country where ethno-religious conflicts, political tensions, and socio-economic disparities often lead to unrest, strategic PR and media efforts can foster dialogue, promote understanding, and build sustainable peace. The paper argues that PR professionals facilitate dialogue among conflicting parties by creating platforms for engagement, understanding, and negotiation. They design campaigns that promote mutual respect and tolerance. By sharing transparent and accurate information, PR efforts can bridge gaps between communities and institutions, fostering trust. PR and media are pivotal in shaping narratives, fostering dialogue, and building consensus in peacebuilding processes. By addressing challenges and adopting inclusive, transparent, and ethical approaches, these tools can significantly contribute to a more harmonious Nigeria. Conflicts are becoming more complex in more institutions and are involving multiple issues as well. Handling such conflicts enhance the client’s ability to function successfully in a volatile environment. In other words, more organizations have the potential for conflict that needs to be resolved than ever before. Skills are needed by public relations managers to evaluate the divergent interests of different groups to formulate alternatives that will satisfy the parties involved in the dispute. The paper concludes that PR and media work together to suppress divisive narratives by promoting content that emphasizes shared values and diversity. In times of unrest, PR teams communicate clear, accurate, and timely information to mitigate panic and prevent escalation. Media organizations must adopt conflict-sensitive reporting, avoiding sensationalism and inflammatory language.
Influence of Digital Images on the Propagation of Fake News on Twitter in Russia and Ukraine Crisis Aondover, Eric Msughter; Yar’Adua, Suleiman M.; Aondover, Perpetua Ogechi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8029

Abstract

Fake news, misinformation, and disinformation are problems in every country, especially during conflict. The Russian and Ukraine crisis witnessed an increased scope and impact of such fake images shared on Twitter to instigate the violence. Within this context, the study examines the influence of digital images on the propagation of fake news on Twitter in the Russia and Ukraine crisis. The objectives of the study are to (i) find out if fake digital images on Twitter are used as an attack tool (ii) to study digital images on Twitter as a platform for sharing fake news (iii) to investigate if digital images are used on Twitter as a pull prank, and (iv) to ascertain whether digital images on Twitter are used to derail the crisis. The theoretical lens of Technological Determinism and Visual Rhetoric Theories was used to serve the study goal. The study used Semiotic, and Qualitative Content Analysis as research methods. The population of the study consists of 10 fake images that were shared on Twitter with the period of the study. Purposive sampling was used to select eight images for analysis. The study discovered that fake digital images on Twitter were used as an attack tool. The findings of the study revealed that digital images on Twitter serve as a platform for sharing fake news. The study found that digital images are used on Twitter as a pull prank. Similarly, the findings of the study revealed that digital images on Twitter are used to derail the crisis. Based on the findings, the study concludes that the use of social media in spreading fake digital images in times of war like this should not be relied on as it will create more damage to such a crisis.
Influence and practices of Gender-Based Violence in Dikwa Local Government Area of Borno State, Nigeria Airaoje, Ojemeiri Karl; Aondover, Perpetua Ogechi; Uchendu, Chinelo Ebele; Obada, Aruaye Afeye; Akin-Odukoya, Omolara Oluwabusayo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8037

Abstract

Gender-based violence (GBV) is a pervasive global issue that transcends cultural, social, and economic boundaries. Rooted in unequal power dynamics, it manifests in various forms, including physical, sexual, psychological, and economic abuse. In conflict-affected regions such as Borno State in Northeastern Nigeria, the prevalence and impact of GBV are particularly alarming. Decades of insurgency and terrorism by groups such as Boko Haram have not only caused widespread displacement but have also exacerbated existing gender inequalities, leading to increased vulnerability of women and girls to various forms of violence. This study examines the prevalence, factors, impacts, and strategies to combat Gender-Based Violence (GBV) in Dikwa Local Government Area of Borno State, Nigeria. Theoretically, the Ecological Model was used. Findings reveal that domestic violence (34.1%) is the most common form of GBV, followed by sexual violence (25.4%), human trafficking (24.2%), and harmful traditional practices (16.3%). Key drivers of GBV include forced marriages (54.2%), influenced by religious practices, cultural norms (26.1%), conflict (24.2%), and poverty (22.0%). The study highlights the multifaceted impacts of GBV, including educational disruption (30.7%), physical and mental health issues, family breakdowns, and increased vulnerabilities. Alarmingly, 59.5% of respondents reported a lack of access to essential support services. To address GBV, the study recommends the implementation community-wide educational programs to challenge harmful cultural practices, gender norms, and societal attitudes that perpetuate GBV.
Cinematographic Analysis and Authorship of Nollywood Contemporary Films in Nigeria Aondover, Perpetua Ogechi; N. Amadi, Richard; Whyte, Dike Harcourt
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 2 (2025): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i2.8061

Abstract

This paper examines the cinematographic techniques and directorial authorship in contemporary Nollywood films, exploring how visual storytelling, lighting, camera work, and editing define the industry’s unique cinematic language. The study also evaluates the influence of individual directors in shaping the artistic and narrative structure of Nigerian films. The study investigates key trends, challenges, and the evolution of Nollywood’s cinematic identity in the global film landscape. The paper argues that Nollywood, Nigeria’s prolific film industry, has grown into one of the largest film-producing sectors in the world. Initially characterized by low-budget productions and direct-to-video releases, contemporary Nollywood has embraced high production values, sophisticated storytelling, and technical advancements. The paper points out that the concept of the Nollywood auteur is defined by the unique styles and recurring themes observed in the works of certain directors. Some Nollywood directors have developed a signature style, often seen in their recurrent themes, cinematographic choices, and narrative structures. Directors such as Kunle Afolayan, Perpetua Ogechi, Kemi Adetiba, and Niyi Akinmolayan are known for their distinctive storytelling and technical finesse. Despite advancements, Nollywood still faces challenges such as limited funding, infrastructural deficits, and constraints in distribution networks. However, the rise of streaming platforms like Netflix and Amazon Prime Video provides new opportunities for global visibility and increased production standards. The paper concludes that the evolution of cinematographic techniques and the emergence of auteur directors have significantly shaped contemporary Nollywood films.
Co-Authors Adewale, Olugbenga Charles Airaoje, Ojemeiri Karl Akin-Odukoya, Omolara Oluwabusayo Aondover , Eric Msughter Aondover, Eric Msughter Falobi, Funmi Maiwada, Abdullahi Aliyu N. Amadi, Richard Obada, Aruaye Afeye Onyejelem, Timothy Ekeledirichukwu Uchendu, Chinelo Ebele Whyte, Dike Harcourt Yar’Adua, Suleiman M.