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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Akin-Odukoya, Omolara Oluwabusayo
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Influence and practices of Gender-Based Violence in Dikwa Local Government Area of Borno State, Nigeria Airaoje, Ojemeiri Karl; Aondover, Perpetua Ogechi; Uchendu, Chinelo Ebele; Obada, Aruaye Afeye; Akin-Odukoya, Omolara Oluwabusayo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8037

Abstract

Gender-based violence (GBV) is a pervasive global issue that transcends cultural, social, and economic boundaries. Rooted in unequal power dynamics, it manifests in various forms, including physical, sexual, psychological, and economic abuse. In conflict-affected regions such as Borno State in Northeastern Nigeria, the prevalence and impact of GBV are particularly alarming. Decades of insurgency and terrorism by groups such as Boko Haram have not only caused widespread displacement but have also exacerbated existing gender inequalities, leading to increased vulnerability of women and girls to various forms of violence. This study examines the prevalence, factors, impacts, and strategies to combat Gender-Based Violence (GBV) in Dikwa Local Government Area of Borno State, Nigeria. Theoretically, the Ecological Model was used. Findings reveal that domestic violence (34.1%) is the most common form of GBV, followed by sexual violence (25.4%), human trafficking (24.2%), and harmful traditional practices (16.3%). Key drivers of GBV include forced marriages (54.2%), influenced by religious practices, cultural norms (26.1%), conflict (24.2%), and poverty (22.0%). The study highlights the multifaceted impacts of GBV, including educational disruption (30.7%), physical and mental health issues, family breakdowns, and increased vulnerabilities. Alarmingly, 59.5% of respondents reported a lack of access to essential support services. To address GBV, the study recommends the implementation community-wide educational programs to challenge harmful cultural practices, gender norms, and societal attitudes that perpetuate GBV.
Perception and Use of Social Media as News Sources by Undergraduate Students of Caleb and Leadcity Universities Akande, Emme; Falobi, Funmi; Akin-Odukoya, Omolara Oluwabusayo; Ajasa, Omobolarinwa; Ridwan, Muhammad
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 7, No 4 (2024): Budapest International Research and Critics in Linguistics and Education, Novemb
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v7i4.7984

Abstract

Social media enable users to engage with others and present themselves selectively to a wide or specific audience. These platforms enable real-time interaction and content creation, which are valued by users. Social media has significantly impacted how people socialise and connect on a global scale, bringing about significant changes in social dynamics. This study examines the perception and use of social media as news sources by undergraduate students of Caleb and Leadcity universities students. The research has the following objectives: to examine patterns of mass communication undergraduates’ use social media, to identify what factors motivate mass communication undergraduates to use social media and to determine the perceptions of mass communication undergraduates about social media. The research made use of Media Richness Theory. The purposive sampling method was used for this study. The population of the study consisted of all mass communication undergraduate students of Caleb University and Leadcity University and 400 questionnaires were distributed to the respondents. The study discovered that a large number of people make-use of social media regularly and spend nothing less than an hour every-day. The study also discovered that most students use social media for timely updated information, they use it to communicate regularly. Equally, the students also used it for alternative view points on an issue.
Internet Surfing and Television Viewing Habits among Senior Secondary School Students in Ikorodu, Lagos Nigeria Akin-Odukoya, Omolara Oluwabusayo; Owens-Ibie, Nosa
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 8, No 1 (2025): Budapest International Research and Critics in Linguistics and Education, Februa
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v8i1.8051

Abstract

This study investigates the internet surfing and television viewing habits of senior secondary school students in Ikorodu, Lagos, Nigeria. It aims to identify patterns, preferred content, time spent, and the impact on academic performance, social interactions, and lifestyle. Survey method was adopted to generate data and Cultivation Theory was employed in the study to address the subject under investigation. While these platforms provide valuable learning and entertainment opportunities, balanced use is crucial to mitigate potential negative effects on academic performance and health. The study revealed that students are fairly exposed to the usage of internet and television for information seeking usefulness contributes significantly to the relationship between students' involvement with salient issues as news and use of surfing as a relevant source as students were mostly motivated to read from the internet and television as part of daily news consumption. The patterns of internet surfing and television viewing habits vary significantly across different demographics, reflecting the influence of age, socioeconomic status, technological advancements, and cultural preferences. The findings highlight the influence of digital and television media on this demographic and provide recommendations for balanced media consumption. This study highlights the significant role of internet and television media in the lives of senior secondary school students. The habits surrounding internet surfing and television viewing reflect the growing integration of technology and media in daily life. While these platforms offer opportunities for learning, connectivity, and entertainment, it is essential to adopt strategies that mitigate their potential drawbacks. A collaborative approach involving individuals, families, educators, and policymakers can foster a balanced and healthy media consumption culture.
Evaluating the Shift from Television Advertising to Influencer Marketing in Public Relations Industry in Nigeria Olaoluwakitan, Akande, Oluwanifemi; Akin-Odukoya, Omolara Oluwabusayo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 2 (2025): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i2.8075

Abstract

The advertising and marketing sector keeps evolving with technology and this transformation poses a threat to traditional media platforms. Therefore, this study evaluates the shift from television advertising to influencer marketing in the Nigerian Public Relations Industry. This research is supported by the Media Ecology Theory. Media Ecology Theory explores how different forms of media shape communication and societal interactions, explaining how social media-driven influencer marketing is altering traditional advertising dynamics. Media Consumption Theory examines how audiences interact with media content, providing an inside look into the transition from television to digital platforms. A sample of 100 public relations professionals were administered questionnaires. The data collected were on the factors of shifting to influencer marketing, the effectiveness of influencer marketing strategy, prospects of influencer marketing, how the techniques of influencer marketing were influenced by digital interactions and social media platforms, and the long-term effects of this shift. The data obtained through questionnaires were analyzed using the Statistical Package for Social Sciences (SPSS) version 29 to assess the factors of influencer marketing compared to television advertising and also, the perceived effectiveness of influencer marketing. The result indicates reaching a wider audience (30%), better targeting of niche demographics (28%), and more audience engagement (38%), are the factors driving the transition. The influencer marketing strategies with high positive deviations above the mean are brand visibility (3.38), and audience engagement (3.40). Conclusively, the benefits attached to influencer marketing are the factors that influence the shift. It is therefore recommended that the potential of influencer marketing be maximized to the fullest.
Co-Authors Airaoje, Ojemeiri Karl Ajasa, Omobolarinwa Akande, Emme Aondover, Perpetua Ogechi Falobi, Funmi Muhammad Ridwan Obada, Aruaye Afeye Olaoluwakitan, Akande, Oluwanifemi Owens-Ibie, Nosa Uchendu, Chinelo Ebele