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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Akin-Odukoya, Omolara Oluwabusayo
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Influence and practices of Gender-Based Violence in Dikwa Local Government Area of Borno State, Nigeria Airaoje, Ojemeiri Karl; Aondover, Perpetua Ogechi; Uchendu, Chinelo Ebele; Obada, Aruaye Afeye; Akin-Odukoya, Omolara Oluwabusayo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8037

Abstract

Gender-based violence (GBV) is a pervasive global issue that transcends cultural, social, and economic boundaries. Rooted in unequal power dynamics, it manifests in various forms, including physical, sexual, psychological, and economic abuse. In conflict-affected regions such as Borno State in Northeastern Nigeria, the prevalence and impact of GBV are particularly alarming. Decades of insurgency and terrorism by groups such as Boko Haram have not only caused widespread displacement but have also exacerbated existing gender inequalities, leading to increased vulnerability of women and girls to various forms of violence. This study examines the prevalence, factors, impacts, and strategies to combat Gender-Based Violence (GBV) in Dikwa Local Government Area of Borno State, Nigeria. Theoretically, the Ecological Model was used. Findings reveal that domestic violence (34.1%) is the most common form of GBV, followed by sexual violence (25.4%), human trafficking (24.2%), and harmful traditional practices (16.3%). Key drivers of GBV include forced marriages (54.2%), influenced by religious practices, cultural norms (26.1%), conflict (24.2%), and poverty (22.0%). The study highlights the multifaceted impacts of GBV, including educational disruption (30.7%), physical and mental health issues, family breakdowns, and increased vulnerabilities. Alarmingly, 59.5% of respondents reported a lack of access to essential support services. To address GBV, the study recommends the implementation community-wide educational programs to challenge harmful cultural practices, gender norms, and societal attitudes that perpetuate GBV.
Evaluating the Shift from Television Advertising to Influencer Marketing in Public Relations Industry in Nigeria Olaoluwakitan, Akande, Oluwanifemi; Akin-Odukoya, Omolara Oluwabusayo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 2 (2025): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i2.8075

Abstract

The advertising and marketing sector keeps evolving with technology and this transformation poses a threat to traditional media platforms. Therefore, this study evaluates the shift from television advertising to influencer marketing in the Nigerian Public Relations Industry. This research is supported by the Media Ecology Theory. Media Ecology Theory explores how different forms of media shape communication and societal interactions, explaining how social media-driven influencer marketing is altering traditional advertising dynamics. Media Consumption Theory examines how audiences interact with media content, providing an inside look into the transition from television to digital platforms. A sample of 100 public relations professionals were administered questionnaires. The data collected were on the factors of shifting to influencer marketing, the effectiveness of influencer marketing strategy, prospects of influencer marketing, how the techniques of influencer marketing were influenced by digital interactions and social media platforms, and the long-term effects of this shift. The data obtained through questionnaires were analyzed using the Statistical Package for Social Sciences (SPSS) version 29 to assess the factors of influencer marketing compared to television advertising and also, the perceived effectiveness of influencer marketing. The result indicates reaching a wider audience (30%), better targeting of niche demographics (28%), and more audience engagement (38%), are the factors driving the transition. The influencer marketing strategies with high positive deviations above the mean are brand visibility (3.38), and audience engagement (3.40). Conclusively, the benefits attached to influencer marketing are the factors that influence the shift. It is therefore recommended that the potential of influencer marketing be maximized to the fullest.
Co-Authors Airaoje, Ojemeiri Karl Ajasa, Omobolarinwa Akande, Emme Aondover, Perpetua Ogechi Falobi, Funmi Muhammad Ridwan Obada, Aruaye Afeye Olaoluwakitan, Akande, Oluwanifemi Owens-Ibie, Nosa Uchendu, Chinelo Ebele