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All Journal Journal La Bisecoman Journal of Indonesian Management Innovative: Journal Of Social Science Research
Syah , Tantri Yanuar Rahmat
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Predicting Brand Loyalty by Brand Communities Instagram Users in Indonesia During the Covid-19 Pandemic Putri, Heppy Meilysthia; Syah , Tantri Yanuar Rahmat
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.859

Abstract

Covid-19 pandemic has made changes in consumer behavior that dominate product purchases online rather than offline. This encourages every cosmetic company, especially face powder brands to continue to produce innovation and creativity in their Instagram content in order to provide a satisfying online shopping experience for teenage women in Indonesia. The purpose of this study was to determine the effect of online social media, social media brand communities, consumer brand promise & trust, consumer brand relationships, consumer brand engagement, customer satisfaction and brand loyalty on Instagram users in the face brand account community in Indonesia during the covid-19. This research was conducted on 120 respondents in Indonesia, Instagram users by collecting online questionnaire data conducted in August 2021. The research model, this study used SEM Lisrel. The results of data processing are obtained: online social media platforms have a positive effect on social media brand communities. Online social media platform has a positive effect on consumer brand promise & trust. Social media brand communities have a positive effect on consumer brand relationships. Social media brand communities have a positive effect on consumer brand engagement.
Financial Planning and Investment Feasibility Analysis Based on Five-Year Projections Using ROI, NPV, IRR, and Financial Ratios : JEL Classification: G31, M13, L26, O16, L81 Ridwan, Saepul; Syah , Tantri Yanuar Rahmat; Kustiawan, Unggul; Nofierni, Nofierni
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.1970

Abstract

People tend to think of financial feasibility as an issue of numbers, which it is not. It is the issue of strategic intention, capital discipline, operating structure, and expected payoff being aligned. The research proposal is a complete financial plan and investment feasibility study on a new venture in the meat supply industry using the logistic-driven process targeting HORECA in the Jabodetabek area. In a five-year financial modeling, the study analyzes the anticipated revenues, cost structure, capital demand and finance projections through Return on Investment (ROI), Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and the main financial ratios. The combination of scenario budgeting with systematic investment analysis not only builds a story of performance based on the strategic cost-allocation, liquidity maintenance and long-term solvency, but it also anticipates changing conditions, provides a clearer vision of the future by ensuring that the company can transform itself to adapt the potential improvements and counter powers to capitalize on them. Results show that profitability in the short term is sacrificed, but as of the second year, the enterprise will be able to cover its finances, achieve operational leverage, respectively high net margins as of the fifth year. The presence of a positive net present value (NPV) of 3.2 billion Indonesian rupiahs, an internal rate of returns (IRR) of 24 percent, and a 4.4-year payback indicate that as an investment it is both appealing to investors and economical in terms of capital.
Analisis Marketing Mix terkait Customer Intention to purchase pada Coffee Shop Premium Maharani, Alyssa; Syah , Tantri Yanuar Rahmat
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15888

Abstract

Penelitian ini mengeksplorasi pengaruh marketing mix, value, theory of planned behavior ( perceived behavior control, subjective norm, attitude toward behavior ) yang dirasakan terhadap intention to purchase di coffee shop premium di Jakarta. Survei online dengan aplikasi google form digunakan untuk mengumpulkan data dari 140 responden, usia 15-46 tahun, yang pernah membeli di coffee shop premium. Hasil penelitian menggunakan Smart PLS 4. Terdapat 5 dari 9 hipotesis diterima, sedangkan 4 ditolak. Penelitian ini menemukan keterbatasan dalam penggunaan metode theory of planned behavior dan perbedaan signifikansi pada variabel intention to purchase. Rekomendasi untuk penelitian mendatang termasuk penggunaan objek yang berbeda dan penambahan variabel service quality. Serta, implementasi manajerial pada perusahaan tentang faktor-faktor yang mendorong perilaku pembelian, menekankan perlunya penerapan strategi marketing mix yang lebih responsif.
Co-Authors Kustiawan, Unggul Maharani, Alyssa Nofierni, Nofierni Putri, Heppy Meilysthia Ridwan, Saepul