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All Journal JMM (Jurnal Masyarakat Mandiri) Journal of Entrepreneurship and Financial Technology
Maulida, Melvi
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Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Analisis Pengaruh Strategi Promosi dan Brand Equity Terhadap Keputusan Pembelian Skincare Pada PT Kosmetika Cantik Indonesia Maulida, Melvi; Rakhmat; Yesi, Reni
Journal of Entrepreneurship and Financial Technology Vol. 3 No. 1 (2024): Journal of Entrepreneurship and Financial Technology
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jeft.v2i2.529

Abstract

This study aims to determine whether the variables of promotion strategy and brand equity have a significant effect on purchasing decisions on MS Glow skincare. This type of research uses quantitative methods, the sample in this study amounted to 171 respondents. From the results of the study, it shows that partially the promotion strategy and brand equity have a positive effect on purchasing decisions, it can be seen from the results of the multiple regression coefficient analysis Y = 3.549 + 0.7407 (X1) + 0.1828 (X2), which means that if the promotion strategy and brand equity (X1 and X2 = 0) then the purchase decision is 3.549 and if the promotion strategy and brand equity (X1 and X2 = 1) the purchase decision is 0.7407 for X1 and 0.1828 for X2. Based on the calculation of the coefficient of determination analysis R^2 of the eviews program is 0.8446, the correlation analysis of determination R^2 is obtained with a value of Kd = 0.8446, which means that the contribution of promotional strategies and brand equity can explain purchasing decisions by 84.46%. And the remaining 15.54% is influenced by other variables not examined in this study.
PELATIHAN PEMBUATAN ECO-ENZYME DARI LIMBAH ORGANIK UNTUK MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS DI SEKOLAH ALAM BIREUEN Rizkia, Noviza; Mustika, Cut Rizki; Sari, Wilda Puspita; Nazmi, Saura Alaifa; Maulida, Melvi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i2.30034

Abstract

Abstrak: Permasalahan sampah merupakan isu krusial yang mengancam keseimbangan ekosistem lingkungan, sehingga diperlukan upaya edukasi dan aksi nyata dari generasi muda. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan hardskill generasi muda dalam pengolahan limbah organik melalui pelatihan pembuatan eco-enzyme. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) yang melibatkan ceramah, demonstrasi, dan praktik langsung. Mitra kegiatan ini adalah 30 orang peserta didik dari Sekolah Alam Bireuen (SABIR). Sistem evaluasi yang diterapkan menggunakan kuesioner pre-test dan post-test untuk mengukur peningkatan pemahaman dan keterampilan peserta didik. Hasil evaluasi menunjukkan peningkatan hardskill peserta sebesar 80% dalam pembuatan eco-enzyme yang efektif dan aman bagi lingkungan. Setelah pemaparan materi dan juga peserta didik melakukan pelatihan pembuatan eco-enzyme terjadi peningkatan dari hasil pre-test sebesar 14.66% menjadi 93.34% dari hasil post-test. Melalui kegiatan ini, diharapkan generasi muda dapat menjadi agen perubahan yang aktif dalam pengelolaan limbah organik di masyarakat.Abstract: Waste problems are a crucial issue that threatens the balance of the environmental ecosystem, requiring educational efforts and real actions from the younger generation. This community service activity aims to enhance the hard skills of young people in organic waste management through eco-enzyme making training. The method used is the Participatory Action Research (PAR) approach, which involves lectures, demonstrations, and direct practice. The partners in this activity are 30 students from Bireuen nature school. The evaluation system applied uses pre-test and post-test questionnaires to measure the increase in students' understanding and skills. The evaluation results show an 80% increase in participants' hard skills in making eco-enzymes that are effective and safe for the environment. After the presentation of the material and the students conducting eco-enzyme making training, there was an increase from the pre-test results of 14.66% to 93.34% from the post-test results. Through this activity, it is hoped that the younger generation can become active agents of change in organic waste management in the community.
Co-Authors Mustika, Cut Rizki Nazmi, Saura Alaifa Rakhmat Rizkia, Noviza Wilda Puspita Sari, Wilda Puspita Yesi, Reni