Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal re-JIEM (Research Journal of Islamic Education Management) Journal of Entrepreneurship and Financial Technology
Maulida, Melvi
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Analisis Pengaruh Strategi Promosi dan Brand Equity Terhadap Keputusan Pembelian Skincare Pada PT Kosmetika Cantik Indonesia Maulida, Melvi; Rakhmat; Yesi, Reni
Journal of Entrepreneurship and Financial Technology Vol. 3 No. 1 (2024): Journal of Entrepreneurship and Financial Technology
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jeft.v2i2.529

Abstract

This study aims to determine whether the variables of promotion strategy and brand equity have a significant effect on purchasing decisions on MS Glow skincare. This type of research uses quantitative methods, the sample in this study amounted to 171 respondents. From the results of the study, it shows that partially the promotion strategy and brand equity have a positive effect on purchasing decisions, it can be seen from the results of the multiple regression coefficient analysis Y = 3.549 + 0.7407 (X1) + 0.1828 (X2), which means that if the promotion strategy and brand equity (X1 and X2 = 0) then the purchase decision is 3.549 and if the promotion strategy and brand equity (X1 and X2 = 1) the purchase decision is 0.7407 for X1 and 0.1828 for X2. Based on the calculation of the coefficient of determination analysis R^2 of the eviews program is 0.8446, the correlation analysis of determination R^2 is obtained with a value of Kd = 0.8446, which means that the contribution of promotional strategies and brand equity can explain purchasing decisions by 84.46%. And the remaining 15.54% is influenced by other variables not examined in this study.
Development of An AI-Assisted Instructional Video for The Schrodinger Equation in Modern Physics Mazlina, Hilda; Silviana, Fitria; Mustika, Cut Rizki; Maulida, Melvi
re-JIEM (Research Journal of Islamic Education Management) SPECIAL ISSUE OF 1-ST INCOME (INTERNATIONAL CONFERENCE ON MANAGEMENT AND EDUCATION)
Publisher : Islamic Education Management Study Program, Tarbiyah and Teacher Training Faculty, State Islamic University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.vi.24270

Abstract

Learning Modern Physics, particularly the Schrödinger equation, often presents significant challenges due to the abstract nature of the concepts and the dominance of mathematical representations. These challenges were further intensified by the limitations of face-to-face instruction in post-disaster conditions in Sumatra, especially in Aceh. This study aimed to develop an AI-based Modern Physics instructional video designed to enhance conceptual visualization and narrative clarity of the Schrödinger equation while supporting students’ independent learning. The study employed a research and development approach involving 40 undergraduate students enrolled in a Modern Physics course at Universitas Islam Negeri Ar-Raniry. The instructional video was developed using artificial intelligence to strengthen conceptual visualization, integrate excerpts from popular films as contextual representations, and provide explanations through real-time digital pen annotations. In addition, the video was complemented by an AI-based conceptual assistant accessed with a QR code to support students’ self-directed learning. Data were collected through expert validation, student feasibility testing, and student response questionnaires. The results indicated that the developed instructional video was categorized as highly feasible and was perceived as accessible, engaging, and relevant for independent learning. The use of TikTok as a video distribution platform was found to be effective in addressing access limitations and network constraints. The findings suggest that AI-based instructional videos have strong potential as a flexible and adaptive learning support solution for Modern Physics education in post-disaster contexts.
Co-Authors Hilda Mazlina Mustika, Cut Rizki Rakhmat Silviana, Fitria Yesi, Reni