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Laily Purnamasari, Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : DFAME Digital Financial Accounting Management Economics Journal

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Pengaruh Gaya Kepemimpinan Terhadap Kompensasi dan Loyalitas Karyawan di Indonesia Solina, Eva; Laily Purnamasari, Dewi; Agnu Dian Wulandari, Oryz
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 2 (2025): MEI 2025
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.276

Abstract

This study aims to analyze the influence of Leadership Style on Compensation and Employee Loyalty in the private sector in Indonesia. Using a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method, 100 employee respondents from various business sectors were sampled. The results showed that Leadership Style had a significant effect on Compensation (T-statistic = 15.563; p-value = 0.000) and Employee Loyalty (T-statistic = 17.441; p-value = 0.000). This finding indicates that an effective leadership style not only increases perceptions of compensation fairness but is also able to foster employee loyalty in the long term. Theoretically, these results support the Path-Goal Theory which emphasizes the importance of the role of leaders in facilitating the needs of their subordinates. Limitations in this study include limited geographic scope, relatively small sample size, and the absence of mediating or moderating variables analyzed. Further research is recommended to expand the scope of the region, increase the number of respondents, and integrate additional variables to obtain a more holistic understanding. This research provides practical contributions to organizations in designing leadership strategies that support increased employee loyalty. 
Pengaruh Layanan Mobile Banking Terhadap Loyalitas Nasabah Rizki Chaerunisa, Danya; Pranata, Sudadi; Laily Purnamasari, Dewi
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 3 (2025): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.293

Abstract

This study aims to analyze the effect of mobile banking services on customer loyalty in Indonesia's state-owned banks (BUMN). Mobile banking is a form of digital innovation that offers convenience, efficiency, and speed in banking transactions. Using a quantitative approach, data were collected from 100 respondents who are active users of mobile banking services from BUMN banks via an online questionnaire. The results of the regression analysis indicate that mobile banking services have a positive and significant effect on customer loyalty, with a coefficient value of 0.319 and a significance level of 0.000. This finding suggests that the higher the perceived quality of mobile banking services, the greater the customer loyalty. The study supports the Expectation Confirmation Theory (ECT) and provides practical contributions for bank management in developing digital service strategies oriented toward customer satisfaction and loyalty. This research also opens opportunities for further exploration of mediating variables such as customer satisfaction or trust to gain a deeper understanding of loyalty-building factors in the digital banking era. 
Co-Authors Agnu Dian Wulandari, Oryz Aji Santoso Ika Kartika Muhammad Firmansyah, Muhammad Nurhajijah, Sitta Nurulhuda Hidayah W, Widhia Pranata, Sudadi Rizki Chaerunisa, Danya Solina, Eva