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All Journal Jurnal Mirai Management Jurnal For Management Student (JFMS) International Journal of Economics, Management and Accounting
Agustiani, Mulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMBANGUN CITRA MEREK MELALUI PRODUK YANG BERKUALITAS PADA USAHA MIKRO KECIL MENENGAH (UMKM) BOJONGSARI DEPOK Handayani, Yesie; Agustiani, Mulia; Pratama, Adi; Punisih, Punisih; Tomana, Josef; Kasmad, Kasmad; Arianto, Nurmin
Journal for Management Student (JFMS) Vol 4 No 4 (2024): Jurnal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v4i4.12906

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, particularly in creating employment opportunities and improving public welfare. However, many MSMEs, including those in Bojongsari, Depok, face challenges in building a strong brand image to enhance product competitiveness. This study aims to analyze the relationship between product quality and brand image formation in MSMEs in Bojongsari and provide strategic solutions to support business sustainability. The Community Service Program (PKM) was carried out through outreach and training, covering topics such as branding, brand image, product quality, and business legality aspects. The results showed high enthusiasm from participants, with a deep understanding of the importance of brand image and product quality in enhancing competitiveness. This program proved effective in providing practical insights to support MSMEs' marketing strategies. The findings contribute significantly to strengthening the position of MSMEs in local and national markets and open opportunities for sustainable innovation in business development.
The Role of Digital Financing through Crowdfunding in Supporting Social and Humanitarian Fundraising Muslim; Agustiani, Mulia; Audryna, Leyryza; Nabilah, Azmi; Setiawan, Anthony; Marliana, Marliana; Marjohan, Masno
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.295

Abstract

This study aims to analyze the role of digital financing through crowdfunding in supporting social and humanitarian fundraising. The method used is a descriptive qualitative approach through a case study. The findings indicate that kitabisa.com has successfully served as a bridge between donors and beneficiaries by utilizing easily accessible digital technology. Factors influencing the success of campaigns include the strength of the narrative, public trust, transparency in fund usage reporting, and the convenience of digital transactions. The platform also encourages broader public participation in social activities in a faster and more efficient manner. These findings suggest that digital crowdfunding is a relevant alternative financing solution in the digital era, particularly for the social and humanitarian sectors.
Marketing Strategy and Service Quality to Enhance Customer Loyalty in Security Industry Agustiani, Mulia; Pratiwi, Niken Intan
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10386

Abstract

The security industry has become an essential part of modern business operations, where trust and reliability are key elements for maintaining customer relationships. In the era of digital transformation, security service companies are challenged to design effective marketing strategies and deliver excellent service quality to retain customers and strengthen loyalty. This study aims to review and analyze existing literature on the role of marketing strategy and service quality in enhancing customer loyalty within the security industry. Using a qualitative approach through literature review, this research examines studies published between 2020 and 2024. The findings indicate that marketing strategies supported by digital transformation, relationship marketing, and service excellence significantly influence customer loyalty. In addition, consistent communication, professionalism, and technology-based service innovation strengthen clients’ trust and create long-term partnerships. Keywords: marketing strategy, service quality, customer loyalty, security industry, digital marketing
Co-Authors Adi Pratama, Adi Audryna, Leyryza Handayani, Yesie Marjohan, Masno Marliana Marliana, Marliana Muslim Nabilah, Azmi Nurmin Arianto, Nurmin Pratiwi, Niken Intan Punisih, Punisih Setiawan, Anthony Tomana, Josef