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All Journal Jurnal For Management Student (JFMS) International Journal of Economics, Management and Accounting
Tomana, Josef
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMBANGUN CITRA MEREK MELALUI PRODUK YANG BERKUALITAS PADA USAHA MIKRO KECIL MENENGAH (UMKM) BOJONGSARI DEPOK Handayani, Yesie; Agustiani, Mulia; Pratama, Adi; Punisih, Punisih; Tomana, Josef; Kasmad, Kasmad; Arianto, Nurmin
Journal for Management Student (JFMS) Vol 4 No 4 (2024): Jurnal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v4i4.12906

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, particularly in creating employment opportunities and improving public welfare. However, many MSMEs, including those in Bojongsari, Depok, face challenges in building a strong brand image to enhance product competitiveness. This study aims to analyze the relationship between product quality and brand image formation in MSMEs in Bojongsari and provide strategic solutions to support business sustainability. The Community Service Program (PKM) was carried out through outreach and training, covering topics such as branding, brand image, product quality, and business legality aspects. The results showed high enthusiasm from participants, with a deep understanding of the importance of brand image and product quality in enhancing competitiveness. This program proved effective in providing practical insights to support MSMEs' marketing strategies. The findings contribute significantly to strengthening the position of MSMEs in local and national markets and open opportunities for sustainable innovation in business development.
Digital Investment and Online Financial Markets: A Quantitative Case Study on Mutual Fund Investment Decisions by Millennials Using Blue Apps in Jakarta Nurmala, Riska; Tomana, Josef; L. Tobing, Rangga; Sari, Kartika; Lestari, Nurul Khofifah; Marjohan, Masno
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.296

Abstract

The development of digital technology has driven significant changes in investment behavior, particularly among millennials. This study aims to analyze the influence of financial literacy, risk perception, and ease of use of applications on mutual fund investment decisions among millennials who use the Blue App in Jakarta. This study employs a quantitative approach using a survey method, involving 120 respondents selected through purposive sampling. The research instrument consists of a closed-ended questionnaire with a Likert scale, and the data was analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that financial literacy has a positive and significant effect on investment decisions, suggesting that the higher an individual's financial understanding, the more rational their investment decisions. Risk perception has a negative and significant effect, meaning that the higher the perceived risk, the lower the individual's tendency to invest. Meanwhile, the ease of use of the application was found to have a positive and significant influence on investment decisions, indicating that a good user experience encourages higher investment activity. This study has implications for application developers and financial institutions to improve financial literacy, minimize risk perception, and continue to refine application features to encourage increased digital investment participation among the younger generation.
Co-Authors Adi Pratama, Adi Agustiani, Mulia Handayani, Yesie Kartika Sari L. Tobing, Rangga Lestari, Nurul Khofifah Marjohan, Masno Nurmala, Riska Nurmin Arianto, Nurmin Punisih, Punisih