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Pemanfaatan Teknologi Digital dalam Meningkatkan Pelayanan Bisnis dan Pendidikan: Studi Kasus PT Kombas Digital Internasional Anugrafianto, Tegar Roli; Septianingsih, Wuri; Permana, Anintya Wanda
Jurnal El-Hamra : Kependidikan dan Kemasyarakatan Vol. 9 No. 3 (2024): Jurnal El-Hamra : Kependidikan dan Kemasyarakatan
Publisher : CV. Amerta Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the utilization of digital technology in enhancing business and educational services at PT Kombas Digital Internasional, a company engaged in e-commerce, digital agency, and education. Digital technology currently plays a crucial role across various sectors, including business and education, significantly impacting operational efficiency and service quality. Through a case study approach, this research explores various digital innovations implemented by PT Kombas Digital Internasional, as well as the challenges and opportunities encountered during their implementation. Data was collected through interviews with internal stakeholders, field observations, and analysis of related documents. The findings show that digital technologies, such as e-learning platforms, customer relationship management (CRM) systems, and marketing automation, have made substantial contributions to improving services in both the business and education sectors. However, the company also faces challenges related to technology infrastructure and human resource readiness. This study is expected to provide insights for other companies looking to adopt digital technology to improve services and competitiveness in the digital era. Keywords: digital technology, business services, educational services, e-commerce, digital agency, case study. Penelitian ini bertujuan untuk mengkaji pemanfaatan teknologi digital dalam meningkatkan pelayanan bisnis dan pendidikan pada PT Kombas Digital Internasional, sebuah perusahaan yang bergerak di bidang e-commerce, digital agency, dan pendidikan. Teknologi digital saat ini memainkan peran yang sangat penting dalam berbagai sektor, termasuk bisnis dan pendidikan, yang memberikan dampak signifikan terhadap efisiensi operasional dan kualitas layanan. Melalui pendekatan studi kasus, penelitian ini mengeksplorasi berbagai inovasi digital yang diterapkan oleh PT Kombas Digital Internasional, serta tantangan dan peluang yang dihadapi dalam implementasinya. Data dikumpulkan melalui wawancara dengan pemangku kepentingan internal perusahaan, observasi lapangan, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa teknologi digital, seperti platform e-learning, sistem manajemen pelanggan (CRM), dan automasi pemasaran, telah memberikan kontribusi besar terhadap peningkatan pelayanan baik di sektor bisnis maupun pendidikan. Meskipun demikian, perusahaan juga menghadapi beberapa tantangan terkait infrastruktur teknologi dan kesiapan sumber daya manusia. Penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan lain dalam mengadopsi teknologi digital untuk meningkatkan layanan dan daya saing di era digital. Kata kunci: teknologi digital, pelayanan bisnis, pelayanan pendidikan, e-commerce, digital agency, studi kasus
Ethical Use of AI in Creative Industries and Recruitment: Legal, Transparency, and Data Accountability Implications Anugrafianto, Tegar Roli; Sarmento, Amndio de Arajo; Dharmani, I Gusti Agung Aju Nitya; Perdana, Muhammad Rizki; Yusup, Aldian
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47932

Abstract

The rapid integration of Artificial Intelligence (AI) into creative industries and recruitment processes has introduced significant benefits in efficiency, automation, and content generation. However, this advancement brings with it serious ethical, legal, and governance challenges, particularly related to transparency, data accountability, and fairness. The ethical use of AI in recruitment has raised concerns about algorithmic discrimination and bias, while in creative sectors, it raises unresolved questions about intellectual property rights and authorship of AI-generated content. This study aims to explore and critically analyze the ethical implications of AI usage in both the creative and recruitment domains, focusing on legal uncertainty, transparency deficits, and governance limitations. The research employs a qualitative method through a literature review strategy, using secondary data from 10 selected peer-reviewed articles published between 2019 and 2025. The study applies content analysis to extract key themes such as algorithmic fairness, explainability, bias mitigation, legal frameworks, and cultural accountability. The findings suggest that AI systems in both sectors often operate in regulatory grey zones, lacking enforceable mechanisms for transparency, data protection, and human oversight. In recruitment, AI tools may amplify historical discrimination patterns, while in creative industries, generative models challenge traditional notions of authorship and intellectual ownership. To mitigate these issues, the study proposes a governance framework grounded in six principles: transparency, fairness, accountability, consent, auditability, and inclusivity. These principles serve as practical guidelines for developers, policymakers, and industry stakeholders to build responsible AI ecosystems that promote innovation while safeguarding human dignity.
Pemanfaatan Teknologi Digital dalam Meningkatkan Pelayanan Bisnis dan Pendidikan: Studi Kasus PT Kombas Digital Internasional Anugrafianto, Tegar Roli; Septianingsih, Wuri; Permana, Anintya Wanda
Jurnal El-Hamra : Kependidikan dan Kemasyarakatan Vol. 9 No. 3 (2024): Jurnal El-Hamra : Kependidikan dan Kemasyarakatan
Publisher : CV. Amerta Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62630/elhamra.v9i3.352

Abstract

This research aims to examine the utilization of digital technology in enhancing business and educational services at PT Kombas Digital Internasional, a company engaged in e-commerce, digital agency, and education. Digital technology currently plays a crucial role across various sectors, including business and education, significantly impacting operational efficiency and service quality. Through a case study approach, this research explores various digital innovations implemented by PT Kombas Digital Internasional, as well as the challenges and opportunities encountered during their implementation. Data was collected through interviews with internal stakeholders, field observations, and analysis of related documents. The findings show that digital technologies, such as e-learning platforms, customer relationship management (CRM) systems, and marketing automation, have made substantial contributions to improving services in both the business and education sectors. However, the company also faces challenges related to technology infrastructure and human resource readiness. This study is expected to provide insights for other companies looking to adopt digital technology to improve services and competitiveness in the digital era. Keywords: digital technology, business services, educational services, e-commerce, digital agency, case study. Penelitian ini bertujuan untuk mengkaji pemanfaatan teknologi digital dalam meningkatkan pelayanan bisnis dan pendidikan pada PT Kombas Digital Internasional, sebuah perusahaan yang bergerak di bidang e-commerce, digital agency, dan pendidikan. Teknologi digital saat ini memainkan peran yang sangat penting dalam berbagai sektor, termasuk bisnis dan pendidikan, yang memberikan dampak signifikan terhadap efisiensi operasional dan kualitas layanan. Melalui pendekatan studi kasus, penelitian ini mengeksplorasi berbagai inovasi digital yang diterapkan oleh PT Kombas Digital Internasional, serta tantangan dan peluang yang dihadapi dalam implementasinya. Data dikumpulkan melalui wawancara dengan pemangku kepentingan internal perusahaan, observasi lapangan, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa teknologi digital, seperti platform e-learning, sistem manajemen pelanggan (CRM), dan automasi pemasaran, telah memberikan kontribusi besar terhadap peningkatan pelayanan baik di sektor bisnis maupun pendidikan. Meskipun demikian, perusahaan juga menghadapi beberapa tantangan terkait infrastruktur teknologi dan kesiapan sumber daya manusia. Penelitian ini diharapkan dapat memberikan wawasan bagi perusahaan lain dalam mengadopsi teknologi digital untuk meningkatkan layanan dan daya saing di era digital. Kata kunci: teknologi digital, pelayanan bisnis, pelayanan pendidikan, e-commerce, digital agency, studi kasus