Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Wanastra : Jurnal Bahasa dan Sastra EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics
Risnawati, Ela
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Index, Icon, and Symbol in the Official Rebrand Introduction Video for Burger King Risnawati, Ela; Sakinah, R. Myrna Nur
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 9 No. 1 (2025): EJI (English Journal of Indragiri): Studies in Education, Literature, and Lingu
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/eji.v9i1.2880

Abstract

Advertising plays a vital role in brand communication by employing various semiotic elements to convey messages effectively. However, the use of Charles S. Peirce's semiotic framework in analyzing rebranding strategies remains underexplored. This study examines the application of semiotic elements index, icon, and symbol in Burger King’s official rebrand introduction video to highlight its message of modernization and innovation. Using qualitative methods, the research identifies 10 distinct signs within the video: 3 icons, 1 index, and 6 symbols. The visual transformation of the brand identity, serving as an index, signifies Burger King's commitment to innovation and customer focus. Icons, such as mouthwatering depictions of burgers and fries, represent the brand’s core products, while symbols, including the new logo and textual elements, convey cultural meanings tied to the brand’s identity. Findings reveal that these signs effectively combine to project Burger King as a modern, innovative, and customer-oriented brand, addressing competitive market demands. This semiotic analysis underscores the importance of blending visual and symbolic elements in branding to shape consumer perceptions and reinforce brand identity. Future research should explore similar strategies in other industries to expand understanding of semiotic applications in advertising.
Illocutionary Acts in Kenny Sebastian's Stand-Up Comedy YouTube Videos Risnawati, Ela; Kustanti, Dewi; Budiarti, Dian
Wanastra: Jurnal Bahasa dan Sastra Vol 17, No 1 (2025): March 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/wanastra.v17i1.25279

Abstract

This research identified the use of illocutionary acts in Kenny Sebastian’s stand-up comedy performances on YouTube, focusing on their role in humor and audience engagement. The research employs a qualitative descriptive method by analyzing three performances, identifying 198 illocutionary acts consisting of representatives (67), directives (54), commissives (11), expressives (49), and declarations (17). Data were categorized using Austin and Searle’s (1979) classification. The findings show that representatives, as the most frequent type, function to criticize, reflect, and describe situations humorously. Directives engage the audience by prompting responses, while expressives convey emotions such as amusement, sarcasm, or gratitude. Commissives contribute to comedic exaggeration through promises or refusals, and declarations create dramatic or authoritative comedic effects. These results highlight how illocutionary acts shape comedic narratives and enhance audience interaction. Future research could explore how different comedy styles or cultural contexts affect the use of speech acts in stand-up comedy.
Co-Authors Dian Budiarti Kustanti, Dewi Sakinah, R. Myrna Nur