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The Effect of Legal Protection Innovation and Marketing Education on the Performance of Banjarbaru City MSMEs In The Era Of Society 5.0 Wahyudi, Wahyudi; Widyanto, Rinto; Effendi, Ibrahim Rully; Rahayu, Aesty; Muslim, Abdul Aziz; Aji, Ifan Anom Bintoro
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.627

Abstract

This study aims to analyze the influence of legal protection innovation and marketing education on the performance of Micro, Small and Medium Enterprises (MSMEs) in Banjarbaru City in the context of the Society 5.0 era. The Society 5.0 era emphasizes the important role of digital technology in various sectors, including MSMEs. MSMEs play a significant role in the Indonesian economy, but face various challenges, such as increasingly tight competition and changes in market patterns towards digital. This study uses a quantitative approach with a sample of 26 MSMEs from a total population of 10,869 registered in Banjarbaru City. Data were collected through questionnaires and processed using non-parametric statistical analysis, such as Spearman Rank Correlation and Kruskal-Wallis, because the data were not normally distributed. The results of the study indicate that legal protection innovation does not have a significant effect on MSME performance, with a correlation coefficient of -0.026 and a significance value of 0.901. In contrast, marketing education has a significant positive effect on MSME performance, with a correlation coefficient of 0.591 and a significance value of 0.001. This confirms that MSMEs who receive better marketing education tend to have higher performance, especially in terms of sales growth, customers, and profits. This study also found significant differences in MSME performance based on age, with older age groups showing higher levels of education and better MSME performance. In conclusion, although innovations in legal protection have not shown a significant impact, marketing education has been shown to play an important role in improving MSME performance in the digital era. This study recommends improving marketing training and education programs for MSMEs to strengthen their competitiveness in an increasingly modern and digital market.
Peran Kepemimpinan Dalam Meningkatkan Kinerja Dan Produktifitas UMKM Di Kabupaten Banjar Maulana, Andika Jaya; Effendi, Ibrahim Rully; Widyanto, Rinto; Wahyudi, Wahyudi
Jurnal Pajak dan Bisnis Vol 6 No 1 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i1.317

Abstract

Kepemimpinan memiliki peran yang sangat penting dalam meningkatkan kinerja dan produktivitas usaha mikro, kecil, dan menengah (UMKM), khususnya di Kabupaten Banjar. Penelitian ini bertujuan untuk mengeksplorasi bagaimana peran kepemimpinan dapat mempengaruhi kinerja dan produktivitas UMKM di daerah tersebut. Dengan menggunakan pendekatan kualitatif dan wawancara mendalam terhadap sejumlah pelaku UMKM, penelitian ini menemukan bahwa kepemimpinan yang baik dapat meningkatkan motivasi, pengambilan keputusan yang tepat, serta pengelolaan sumber daya yang lebih efisien dalam operasional UMKM. Kepemimpinan yang visioner, komunikasi yang terbuka, dan dukungan terhadap inovasi menjadi faktor penting yang mendorong pencapaian kinerja optimal dan produktivitas tinggi. Selain itu, kepemimpinan yang inklusif dan berbasis pada pemberdayaan anggota tim turut menciptakan lingkungan yang mendukung perkembangan bisnis. Penelitian ini juga menyoroti tantangan yang dihadapi oleh UMKM di Kabupaten Banjar, seperti keterbatasan sumber daya manusia dan finansial, yang dapat diatasi dengan strategi kepemimpinan yang tepat. Temuan ini diharapkan dapat memberikan wawasan bagi pemerintah daerah dan pemilik UMKM untuk merancang kebijakan dan program yang mendukung penguatan kepemimpinan di sektor UMKM, sehingga dapat mendorong pertumbuhan ekonomi lokal.
Pelatihan Pembuatan Jamu Milenial Berbahan Pangan Lokal Kalimantan Daun Kalakai (Stenochlaena palustris) pada Ibu PKK Desa Sungai Besar Kabupaten Banjar: Training in Herbal Medicine Production from Kalakai Leaves to Prevent Stunting for PKK Mothers in Sungai Besar Village, Banjar Regency Wati, Helmina; Susiani, Eka Fitri; Effendi, Ibrahim Rully; Triyasmono, Liling; Nugroho, Agung; Rizki, Muhammad Ikhwan
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.8608

Abstract

Stunting is defined as a chronic nutritional problem caused by a lack of adequate nutritional intake over an extended period. Iron is a vital component for cellular growth and development, as well as immune system function. The solution to overcoming iron deficiency is to consume highly nutritious foods, such as meat and green leafy vegetables. One such food is the kalakai plant. The Sungai Besar Village, Banjar Regency, is characterized by an abundance of natural resources that flourish in a wild state. Among these is the kalakai plant (Stenochlaena palustris (Burnm. F.) Bedd.), which is notable for its high iron content. The plant is employed solely as a vegetable. The objective of this community service activity is to enhance the competencies and understanding of PKK mothers in Sungai Besar Village about the diversification of processed kalakai plant products into millennial herbal medicine products. The methodology employed involved the preparation of the field, the counseling of the potential of kalakai leaves, and the training in the production of diversified kalakai leaves into millennial herbal medicine. The results and conclusions of this activity demonstrated an increase in knowledge of 85% and an 89% increase in the skills of PKK mothers in Sungai Besar Village in the diversification of kalakai leaves for the production of millennial herbal medicine derived from local Kalimantan plants.