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All Journal Kontigensi: Jurnal Ilmiah Manajemen Innovative: Journal Of Social Science Research
Astuti, Hastirin Widi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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A Review of Social Media Advertising and the Impact of Digital Marketing on MSME Growth: SLR Wahyudi, Eko Juni; Astuti, Hastirin Widi; Wahid, Moehammad Nasri Abdoel; Djoewita, Djoewita; Yustika, Siska
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.644

Abstract

The main objective of this study is to analyze existing literature on the impact of digital marketing on Micro, Small, and Medium Enterprises (MSMEs). Novelty: The findings show that digital marketing began to be noticed by large companies during the emergence of Web 2.0. Research Method: The method used a systematic literature review approach using the Scopus database with the keywords digital marketing and MSMEs. This study provides insight into the development of digital marketing and the impact of digital marketing on MSMEs. The practical implications of this research are that this study provides a theoretical analysis of the benefits received by MSMEs if they adopt digital marketing and that this study also provides further scope for digital marketers to approach their targets. The results of this study can be a valuable guide for companies in optimizing their marketing strategies in this digital era. Conclusion: This study is highly relevant considering the important role of social media in driving current marketing strategies. By examining social media advertising reviews and their impact on growth, this study can provide a deeper understanding of the effectiveness of digital marketing campaigns. Through careful analysis, this study can identify the factors that influence the success of social media advertising and how it impacts business growth.
Pengaruh Motivasi Kerja Dan Promosi Jabatan Terhadap Semangat Kerja Pegawai Pada Bagian Kesejahteraan Rakyat Sekretariat Daerah Kabupaten Malang Wahyudi, Eko Juni; Astuti, Hastirin Widi; Sudarjo, Sudarjo; Wahid, Moehammad Nasri Abdoel; Djoewita, Djoewita
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10965

Abstract

The aim of this study was to identify and analyze the influence of work motivation and position promotion on the employee's work enthusiasm in the People's Welfare Section of the Regional Secretariat of Malang Regency. This study used the explanatory research method with a sample of 30 respondents. Analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Results suggest the work motivation variable has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable (3.273 > 2.052). The position promotion variable also has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable or (2.144 > 2.052). Furthermore, the variables of work motivation and position promotion simultaneously have a significant effect on work enthusiasm; this can be seen from the value of Fcount > Ftable or 25.521 > 3.34. The work motivation variable has a dominant influence on work enthusiasm because of the regression coefficient of the independent variable work motivation (X1) (0.476) > job promotion (X2) (0.400).
Co-Authors Djoewita, Djoewita Eko Juni Wahyudi Sudarjo Wahid, Moehammad Nasri Abdoel Yustika, Siska