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All Journal Economicus: Jurnal Ekonomi dan Manajemen
Horas V Purba, Jan
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Economics, Econometrics & Finance Other

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HUBUNGAN ANTARA KUALITAS PELAYANAN DAN PERSONAL SELLING DENGAN KEPUASAN NASABAH BANK MANDIRI CABANG CISARUA Purnama, Denta; Muharam, Hari; Horas V Purba, Jan
Economicus Vol. 12 No. 2 (2018): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.151

Abstract

The research objectives to be achieved based on the problems above are to find out the relationship between service quality and personal selling with the satisfaction of micro credit customers. And the contribution of service quality variables (X1) to customer satisfaction (Y) obtained R Square (R²) value of 0.615, This means that service quality (X1) forms a contribution of 61.5% to customer satisfaction (Y). There is a positive and significant relationship between the variable personal selling and customer satisfaction with the value of the correlation coefficient (r) of 0.765 which means strong. And the contribution of personelling variable (X2) to customer satisfaction (Y) obtained R Square value of 0.585, This means that the personal selling variable (X2) forms a contribution of 58.5% to customer satisfaction (Y). There is a positive and significant relationship variable service quality and personal selling together with customer satisfaction with the value of the correlation coefficient (r) of 0.786 which means that it is strong enough. And the contribution of service quality (X1) and personal selling (X2) together on customer satisfaction (Y) obtained an Adjusted R Square (R²) value of 0.611.
HUBUNGAN HARGA DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN KREDIT PEMILIKAN RUMAH (KPR) DI PT BANK MANDIRI JAKARTA KOTA Mochamad Deden Sukmana, Mas; Hannan, Sufrin; Horas V Purba, Jan
Economicus Vol. 13 No. 1 (2019): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v13i1.166

Abstract

The purpose of this research is to find out and analyze to find out the relationship of promotion and price together with the purchase decision of KPR at PT Bank Mandiri Tbk Jakarta Kota. This research was carried out at the PT Bank Mandiri Tbk Jakarta Kota office. The results of the study show there is a positive and significant relationship between the price variable and the purchasing decision with the value of the correlation coefficient (r) of 0.769. There is a positive and significant relationship between promotional variables and purchasing decisions with a correlation coefficient (r) of 0.829. There is a positive and significant relationship between price and promotion variables together with purchasing decisions with a correlation coefficient (r) of 0.914. Price contribution (X₁) and promotion (X₂) together towards purchasing decisions (Y) are calculated based on the coefficient of determination or the value of Adjusted R Square (R²) x 100%. Based on the results above, it is known that the Adjusted R Square (R²) = 0.833 value. This shows that 83.3% of purchasing decisions are influenced by price and promotion while the remaining 16.7%, purchase decisions are influenced by other factors which are not discussed in this study.
Co-Authors Mochamad Deden Sukmana, Mas Muharam, Hari Purnama, Denta Sufrin Hannan