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Purnama, Denta
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Pengaruh Personal Selling Dan Sales Promotion Terhadap Keputusan Pembelian Purnama, Denta; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.858 KB) | DOI: 10.37641/jimkes.v5i1.23

Abstract

Personal selling is a direct two way promotion considered more effective in product distribution, as for the final result of a promotion is product sales. Sales promotion is a direct persuasion offering incentives or extra values aimed at creating immediate sales. Purchasing decisions is a buyer’s last step to decide his or her choice to either finally purchase or not the promoted product. We used primary data in this researh. Samples are collected using Slovin’s formula. Data calculation and analysis are using SPSS, multiple linear regression and correlation. The calculation resulted a coefficient for variable X1 for the amount of =0,555. This means that for every 1 point increase in Personal selling will decrease purchasing decision for 0,555 point. While the coefficient for variable X2 is = 0,426, which means that for every 1 point increase in sales promotion will decrease purchasing decision for 0,426 point.
Implementasi Personal Selling Pada Wardah Kosmetik Dina, Hani Maulida Rangga; Fadillah, Adil; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol 1 No 1 (2021): JABKES Edisi Agustus 2021
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v1i1.785

Abstract

Personal Selling atau Penjualan Personal adalah hubungan interpersonal dimana berbagai upaya dikerahkan untuk mendidik pelanggan dan mendorong pemilihan merek atau produk tertentu. Pemjualan Personal juga dapat diartikan sebagai komunikasi langsung atau tatap muka antara penjual dengan calon pelanggan untuk memperkenalkan suatu produk kepada calon pelanggan dan membentuk pemahaman pelanggan terhadap produk sehingga kemudian mereka akan mecoba dan membelinya. Hal ini tentunya tenaga penjual merupakan ujung tombak bagi perusahaan, karena di tangan penjuallah terletak kunci keberhasilan atau tidaknya dari komunikasi pemasaran penjualan langsung tersebut, maka dari itu penulis tertarik untuk meninjau personal Selling pada Wardah Kosmetik yang dilakukan oleh Beauty Advisor selaku tenaga penjual.
Tinjauan Atas Layanan Mobile Banking Maslahah Pada Bank BJB Syariah Apandi, Saftalina Meilani; Suardy, Weman; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol. 2 No. 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1529

Abstract

Mobile Maslahah Mobile maslahah merupakan layanan dari Bank Bjb Syariah memberikan suatu pelayanan e-banking maupun delivery channel berdasarkan prinsip syariah yang bisa di unduh oleh nasabah melalui AppsStore ataupun GooglePlaystore yang ada pada smartphone nasabah. Yang memudahkan nasabah dalam bertransaksi dimana saja selama 24 jam dengan jaringkan komunikasi data 3G/GPRS/EVDO/WiFi. Tujuan dari penelitian yang dilakukan oleh penulis yaitu Untuk mengetahui layanan system mobile banking maslahah pada Bank BJB Syariah, Untuk mengetahui apa saja hambatan dalam layanan Mobile banking maslahah pada Bank BJB Syariah, Untuk mengetahui bagaimana upaya menangani hambatan dalam layanan Mobile banking maslahah pada Bank BJB Syariah. Melalui penelitian ini, penulis mendapatkan hasil bahwa untuk mengukur bagaimana layanan mobile banking maslahah ini dengan menggunakan 5 dimensi kualitas pelayanan yaitu Reability, Assurance, Tangible, Empathy, Responsive dan layanan Mobile banking maslahah ini telah mencakup ke 5 dimensi kualitas pelayanan tersebut. Kata kunci : Kualitas pelayanan
Tinjauan Atas Upaya Pengembangan Kesadaran Merek Pada Produk Nabati Ilyas, Muhammad; Purnama, Denta; Yusdira, Ade
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1863

Abstract

ABSTRACT With increasingly widespread market developments, it can lead to increasingly fierce competition between companies and promises new business opportunities and challenges for companies. For this reason, companies are required to compete competitively in terms of creating and maintaining consumer loyalty amid conditions of increasingly high levels of competition in local and global businesses and conditions of uncertainty forcing companies to reach a competitive level in order to be able to win the competition in global business. This Brand Awareness is a form of strategy carried out by the company towards its products which aims to be known and recognized by consumers and can increase the profitability of the company. Consumers will be aware of the existence of a brand on a product if the brand awareness of the product is strong enough. The purpose of this Final Project is to find out: 1) How are efforts to develop brand awareness in Vegetable products; 2) What are the obstacles and how to overcome efforts to develop brand awareness in vegetable products. The results of this Final Project are: 1) Efforts to develop brand awareness for vegetable products are good, management has made every effort to increase brand awareness. 2) Obstacles that occur in efforts to develop brand awareness of vegetable products are able to be overcome by the company quite well. Keywords: Brand Awareness, Vegetables
Tinjauan Atas Saluran Distribusi Pada PT. Pupuk Indonesia Fahmi, Arnetta Izlyn; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 2 (2023): JABKES Edisi Agustus 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i2.1892

Abstract

Saluran distribusi merupakan salah satu langkah awal perusahaan untuk mendapatkan keuntungan serta memperluas daerah jangkauan pemasaran dan menjadi salah satu elemen penting bagi sebuah perusahaan yang di mana produknya harus didistribusikan dengan baik oleh distributor yang berperan aktif sebagai jembatan antara produsen dan konsumen. Adapun tujuan dari peninjauan yang dilakukan penulis adalah 1) Untuk mengetahui bagaimana penerapan Saluran Distribusi pada PT. Pupuk Indonesia. 2) Untuk mengetahui bagaimana kendala Saluran Distribusi pada PT. Pupuk Indonesia. 3) Untuk mengetahui bagaimana mengatasi kendala saluran distribusi pada PT. Pupuk Indonesia. Berdasarkan hasil peninjauan penulis mengetahui bahwa 1) Saluran Distribusi yang diterapkan pada PT. Pupuk Indonesia Saluran Distribusi Eksklusif, Distribusi Selektif, dan Distribusi Intensif. 2) Adapun kendala yang dialami oleh PT. Pupuk Indonesia yaitu, Sulitnya akses transportasi untuk mengirim pupuk ke daerah terpencil, Pemda setempat telat menerbitkan SK izin untuk menjual pupuk, dan Harga pupuk yang tidak stabil. 3) Adapun upaya untuk yang dilakukan untuk mengatasi kendala tersebut yaitu dengan cara pihak manajemen dari PT. Pupuk Indonesia yaitu menyediakan tenaga sales untuk menjangkau daerah terpencil, membuat sosialisasi kepada pemerintah mengenai pentingnya penggunaan pupuk, dan adanya penetapan harga HET pada kemasan pupuk.
Tinjauan atas lini produk pada PT Batara Indah Bantex fakhri, muhammad faiz; Purnama, Denta
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.2096

Abstract

Pembahasan ini berjudul Tinjauan Atas Lini Produk Pada PT. Batara Indah. Tujuan dari pembahasan ini yaitu untuk mengetahui penerapan lini produk yang dilakukan oleh PT. Batara Indah, dan bagaimanakah teori dan praktek penerapan lini produk pada PT. Batara Indah. Berdasarkan hasil dari peninjauan yang dilakukan oleh penyusun pada PT. Batara Indah yang menunjukkan bahwa penerapan lini produk pada PT. Batara Indah menggunakan indikator kebutuhan masyarakat saat ini yang semakin meningkat. Dengan menggunakan indikator tersebut, maka dapat diketahui seberapa penting  kebutuhan konsumen pada suatu produk. Tujuan pembahasan yang dilakukan oleh penulis yaitu : 1) untuk mengetahui penerapan lini produk pada PT. Batara Indah, 2) untuk mengetahui kendala dalam penerapan lini produk pada PT. Batara Indah, 3) untuk mengetahui upaya menangani kendala dalam penerapan lini produk pada PT. Batara Indah. Adapun keuntungan jika perusahaan menerapkan lini produk yaitu konsumen dari PT. Batara Indah dapat memilih sesuai harga, warna, kualitas dari produk tersebut, sehingga produk tersebut tidak dikhususkan pada segmen atas saja tapi harga tersebut masuk dalam semua segmen dari yang terendah sampai segmen tertinggi.     Kata kunci : PT. Batara Indah, lini produk  
Tinjauan Atas Layanan Prima Pada Hotel Onih Bogor Fadillah, Muhammad Faiz; Purnama, Denta
Jurnal Ilmiah Pariwisata Kesatuan Vol. 4 No. 1 (2023): JIPKES Edisi Januari 2023
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v4i1.2068

Abstract

ABSTRACTDevelopment in all sectors is the goal and target of society, in line with development in all sectors, especially the hotel industry, one of which has the potential to receive serious treatment is the hotel industry sector. The hotel industry is very competitive and hotels must strive to improve excellent service to retain and increase the number of hotel customers. Companies need to have an understanding of excellent service as one of the steps in increasing customer satisfaction, building a positive reputation, and increasing the level of customer satisfaction and loyalty.The purpose of this review is to gain an understanding of: 1) How excellent service is implemented at the Onih Bogor Hotel; 2) What are the obstacles to excellent service at the Onih Bogor Hotel; 3) How to overcome problems with excellent service at the Onih Bogor Hotel.The results of this review are: 1) Hotel Onih Bogor has implemented the elements of excellent service at Hotel Onih Bogor; 2) Obstacles that occur include: a) The high number of customers who need to be served simultaneously at the front office, b) Special requests that are difficult to fulfill due to limited goods, especially iron, c) Disturbances in providing good wifi or internet facilities; 3) Efforts to overcome the obstacles that occur include: a) Front office staff arranging customers to wait on the sofa in the hotel lobby, b) Arranging ironing loan schedules and suggesting the use of laundry services as an alternative to fulfill customer requests regarding irons, c) Hotel staff helping customers looking for better quality wifi networks, such as using wifi in meeting rooms. Keyword : Excellent Service
HUBUNGAN ANTARA KUALITAS PELAYANAN DAN PERSONAL SELLING DENGAN KEPUASAN NASABAH BANK MANDIRI CABANG CISARUA Purnama, Denta; Muharam, Hari; Horas V Purba, Jan
Economicus Vol. 12 No. 2 (2018): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.151

Abstract

The research objectives to be achieved based on the problems above are to find out the relationship between service quality and personal selling with the satisfaction of micro credit customers. And the contribution of service quality variables (X1) to customer satisfaction (Y) obtained R Square (R²) value of 0.615, This means that service quality (X1) forms a contribution of 61.5% to customer satisfaction (Y). There is a positive and significant relationship between the variable personal selling and customer satisfaction with the value of the correlation coefficient (r) of 0.765 which means strong. And the contribution of personelling variable (X2) to customer satisfaction (Y) obtained R Square value of 0.585, This means that the personal selling variable (X2) forms a contribution of 58.5% to customer satisfaction (Y). There is a positive and significant relationship variable service quality and personal selling together with customer satisfaction with the value of the correlation coefficient (r) of 0.786 which means that it is strong enough. And the contribution of service quality (X1) and personal selling (X2) together on customer satisfaction (Y) obtained an Adjusted R Square (R²) value of 0.611.
THE INFLUENCE OF GREEN MARKETING ON PURCHASING DECISIONS OF AQUA DRINKING WATER Purnama, Denta; Sanusi, Boby Arkan; Mujito
OIKONOMIA: Journal of Economics and Management Science Vol. 2 No. 3 (2024): OIKONOMIA: Journal of Economics and Management Science
Publisher : CV. Four Son Scholarship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59165/oikonomia.v2i3.93

Abstract

The reason of this consider is to find out how consumers' choices to purchase Water brand bottled drinking water (AMDK) are affected by green promoting. Clients who are mindful of bottled drinking water (AMDK) merchandise were inquired to take an interest within the overview in arrange to assemble information. Data analysis was done using SPSS software and statistical hypothesis testing. A questionnaire that was given to clients who were acquainted with bottled drinking water (AMDK) products was used to obtain primary data. Ad hoc sampling was used to get a sample size of one hundred individuals.The findings demonstrate a definite positive correlation between green marketing and consumer choice. The knowledge gathered from this study will enable anyone considering utilizing bottled water products to make wise decisions that will significantly enhance their
PELATIHAN DAN PENDAMPINGAN INSTAGRAM BAGI UMKM KOTA BOGOR UNTUK OPTIMALISASI PEMASARAN DIGITAL Purnama, Denta; Nurendah, Yulia
Jurnal Abdi Insani Vol 13 No 4 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i4.3212

Abstract

In line with the rapid advancement of technology, both in terms of its development and utilization, Micro, Small, and Medium Enterprises (MSMEs) in Bogor City are required to adapt in order to effectively respond to technological changes that support their business activities. One critical aspect that must be considered is promotion. In the current digital era, promotional strategies need to be aligned with contemporary trends, particularly through the use of social media platforms such as Instagram, which offers significant potential as a promotional medium for MSMEs. This program aims to provide training on optimizing Instagram as a digital marketing tool for MSMEs in Bogor City. Furthermore, the program equips MSME actors with practical skills in content creation and effective account management on Instagram. The method employed in this program involves direct, hands-on training for MSME participants to address their limited understanding of Instagram optimization as a promotional medium. The training covers essential topics, including account creation, content development, and basic social media management strategies. The results of this program indicate that MSMEs in Bogor City are able to establish business-oriented Instagram accounts, produce more structured and engaging content, and implement more effective and sustainable social media management practices. This community service program, delivered in the form of digital marketing training, has contributed to enhancing the capacity of MSMEs, enabling them to remain competitive and sustain their businesses in an increasingly competitive market environment.
Co-Authors Adil Fadillah Apandi, Saftalina Meilani Dina, Hani Maulida Rangga Fadillah, Muhammad Faiz Fahmi, Arnetta Izlyn fakhri, muhammad faiz Horas V Purba, Jan Muhammad Ilyas Muharam, Hari Mujito Sanusi, Boby Arkan Weman Suardy Yulia Nurendah Yusdira, Ade