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All Journal Jurnal Muassis Pendidikan Dasar Nusantara Community Empowerment Review
Ni’mah, Jazilah Nailatun
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Religion Humanities Education Environmental Science Social Sciences

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Branding Destinasi Depo Pasar Ikan Sidoarjo Melalui Video Profile sebagai Upaya Daya Tarik Masyarakat Ni’mah, Jazilah Nailatun; Fitrianah, Listin; Handini, Findry Prameisya; Sumiyarsono, Elmi; A, Moh. Misbachul; Fitriah, Aida; Khafidah, Faricha; Harisuddin, Cahya Hasfi; Syahputri, Wadhira Anfihan
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1553

Abstract

Pengabdian masyarakat ini mengkaji urgensi strategi branding melalui video profil untuk meningkatkan daya tarik masyarakat terhadap Depo Pasar Ikan Sidoarjo, yang memiliki potensi besar sebagai destinasi wisata berbasis perikanan. Tujuan pengabdian masyarakat ini adalah untuk mengevaluasi efektivitas video profil dalam mempromosikan keunikan dan fasilitas pasar serta memperluas jangkauan promosi secara digital. Metode penelitian kualitatif digunakan dengan teknik wawancara, dokumentasi, dan observasi lapangan untuk memahami dampak promosi terhadap persepsi masyarakat. Hasil penelitian menunjukkan bahwa video profil berhasil meningkatkan citra positif destinasi, menarik lebih banyak pengunjung lokal dan luar daerah, serta mendukung peningkatan ekonomi lokal. Inovasi penelitian ini berada pada perpaduan teknologi video branding dengan promosi destinasi wisata berbasis komunitas. Dampak praktisnya adalah pentingnya memperkuat kolaborasi antara pemerintah, komunitas, dan teknologi untuk menunjang pengembangan pariwisata berkelanjutan. This community service examines the urgency of branding strategy through profile videos to increase public appeal to the Sidoarjo Fish Market Depo, which has excellent potential as a fisheries-based tourist destination. The purpose of this community service is to evaluate the effectiveness of profile videos in promoting the uniqueness and facilities of the market and expanding the reach of digital promotion. Qualitative research methods are used with interview techniques, documentation, and field observation to understand the impact of promotion on public perception. The study results show that profile videos have succeeded in increasing the positive image of the destination, attracting more local and out-of-town visitors, and supporting the improvement of the local economy. This research's innovation is combining video branding technology with community-based tourism destination promotion. The practical impact is strengthening government, community, and technology collaboration to support sustainable tourism development.
Branding Destinasi Depo Pasar Ikan Sidoarjo Melalui Video Profile sebagai Upaya Daya Tarik Masyarakat Ni’mah, Jazilah Nailatun; Fitrianah, Listin; Handini, Findry Prameisya; Sumiyarsono, Elmi; A, Moh. Misbachul; Fitriah, Aida; Khafidah, Faricha; Harisuddin, Cahya Hasfi; Syahputri, Wadhira Anfihan
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1553

Abstract

Pengabdian masyarakat ini mengkaji urgensi strategi branding melalui video profil untuk meningkatkan daya tarik masyarakat terhadap Depo Pasar Ikan Sidoarjo, yang memiliki potensi besar sebagai destinasi wisata berbasis perikanan. Tujuan pengabdian masyarakat ini adalah untuk mengevaluasi efektivitas video profil dalam mempromosikan keunikan dan fasilitas pasar serta memperluas jangkauan promosi secara digital. Metode penelitian kualitatif digunakan dengan teknik wawancara, dokumentasi, dan observasi lapangan untuk memahami dampak promosi terhadap persepsi masyarakat. Hasil penelitian menunjukkan bahwa video profil berhasil meningkatkan citra positif destinasi, menarik lebih banyak pengunjung lokal dan luar daerah, serta mendukung peningkatan ekonomi lokal. Inovasi penelitian ini berada pada perpaduan teknologi video branding dengan promosi destinasi wisata berbasis komunitas. Dampak praktisnya adalah pentingnya memperkuat kolaborasi antara pemerintah, komunitas, dan teknologi untuk menunjang pengembangan pariwisata berkelanjutan. This community service examines the urgency of branding strategy through profile videos to increase public appeal to the Sidoarjo Fish Market Depo, which has excellent potential as a fisheries-based tourist destination. The purpose of this community service is to evaluate the effectiveness of profile videos in promoting the uniqueness and facilities of the market and expanding the reach of digital promotion. Qualitative research methods are used with interview techniques, documentation, and field observation to understand the impact of promotion on public perception. The study results show that profile videos have succeeded in increasing the positive image of the destination, attracting more local and out-of-town visitors, and supporting the improvement of the local economy. This research's innovation is combining video branding technology with community-based tourism destination promotion. The practical impact is strengthening government, community, and technology collaboration to support sustainable tourism development.
PENGARUH MODEL CONTEXCTUAL TEACHING AND LEARNING (CTL) TERHADAP KEMAMPUAN LITERASI SAINS SISWA MATA PELAJARAN IPA KELAS IV SDN PEPE SEDATI-SIDOARJO Ni’mah, Jazilah Nailatun; Murni, Arie Widya
Jurnal Muassis Pendidikan Dasar Vol. 5 No. 1 (2026): Volume 5 Nomor 1 Januari 2026
Publisher : Primary School Teacher Education, Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/48qeec94

Abstract

This research is based on the lack of interest of students in science literacy. So that the abilities possessed by students still do not meet the indicators determined by the researcher. Basically, this research aims to analyze the effect of the Contextual Teaching and Learning (CTL) model on the scientific literacy abilities of fourth-grade students of SDN PEPE Sedati-Sidoarjo. The type of research is quantitative research with a quasi-experimental design experimental method with a pretest-posttest control group design type. The sample of this research is class 4 of SDN PEPE Sedati with details of 60 students, namely class IV B 30 students as the experimental class and class IV A 30 students as the control class. The data analysis technique in this study uses a science literacy test. The results of the study produced an average pretest score of the experimental class of 46.1 and a posttest of 80.5, while the average pretest score of the control class was 60 and a posttest of 66.4. The average N-Gain value in the experimental class was 63% (medium category), while in the control class it was 16% (low category). The t-test showed a significant difference between the experimental and control classes with a significance value of 0.000 < 0.05. Thus, it can be concluded that the application of the CTL model can significantly improve students' scientific literacy skills
Co-Authors A, Moh. Misbachul Arie Widya Murni Fitriah, Aida Handini, Findry Prameisya Harisuddin, Cahya Hasfi Khafidah, Faricha Listin Fitrianah Sumiyarsono, Elmi Syahputri, Wadhira Anfihan