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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Soegoto, Andini Pratiwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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MENINGKATKAN KINERJA UMKM MELALUI DIGITALISASI PRODUK USAHA PADA KELOMPOK USAHA MIKRO DI DESA MOTOBOI KECIL KOTA KOTAMOBAGU Soegoto, Agus Supandi; Wenas, Rudy Steven; Wahab; Soeikromo, Deasy; Soegoto, Andini Pratiwi; Satria, Andi Wiratama
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.59622

Abstract

MSMEs play an important role in national economic resilience because they can become independent businesses that can increase people's income and welfare. On the other hand, fierce competition in today's digital era has encouraged the community and MSME business actors to be able to compete and develop their businesses through product digitization and business promotion. Advances in internet technology and digitalization have become solutions for business development and efforts to expand the market. This community service aims to: 1) introduce good MSME business planning and management, and 2) improve MSME business management skills through digital technology. PKM activities were carried out in Motoboi Kecil village, Kotamobagu City. The service is carried out using education and training methods through 1) counseling and development of business management, 2) demonstration of the preparation of business financial statements, and 3) training on digital marketing strategies through social media. The results of the activity showed that the participants' ability to plan and implement the business increased, as well as participants were able to understand and use digital technology, as a means of promoting their products on social media, increasing sales and business profits of MSMEs. Keywords: Digitalization; Internet; Products; Micro-Businesses; Profits
Improving MSMEs Performance Through Digitalization of Business Products in Micro Business Groups in Motoboi Kecil Village, Kotamobagu City, North Sulawesi Soegoto, Agus Supandi; Wenas, Rudy Steven; Wahab; Soeikromo, Deasy; Soegoto, Andini Pratiwi; Satria, Andi Wiratama
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 24 No. 1 (2024)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.v24i1.24034

Abstract

MSMEs play an important role in national economic resilience because they can become independent businesses that can increase people's income and welfare. On the other hand, fierce competition in today's digital era has encouraged the community and MSMEs business actors. Advances in internet technology and digitalization have become solutions for business development and efforts to expand the market. This community service aims to: 1) introduce good MSME business planning and management, and 2) improve MSME business management skills through digital technology. PKM activities were carried out in Motoboi Kecil village, Kotamobagu City. The results of the activity showed that the participants' ability to plan and implement the business increased, as well as participants were able to understand and use digital technology, as a means of promoting their products on social media, increasing sales and business profits of MSMEs.
Co-Authors Agus Supandi Soegoto Deasy Soeikromo, Deasy Rudy Steven Wenas, Rudy Steven Satria, Andi Wiratama Wahab