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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia
Soegoto, Andini Pratiwi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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MENINGKATKAN KINERJA UMKM MELALUI DIGITALISASI PRODUK USAHA PADA KELOMPOK USAHA MIKRO DI DESA MOTOBOI KECIL KOTA KOTAMOBAGU Soegoto, Agus Supandi; Wenas, Rudy Steven; Wahab; Soeikromo, Deasy; Soegoto, Andini Pratiwi; Satria, Andi Wiratama
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.59622

Abstract

MSMEs play an important role in national economic resilience because they can become independent businesses that can increase people's income and welfare. On the other hand, fierce competition in today's digital era has encouraged the community and MSME business actors to be able to compete and develop their businesses through product digitization and business promotion. Advances in internet technology and digitalization have become solutions for business development and efforts to expand the market. This community service aims to: 1) introduce good MSME business planning and management, and 2) improve MSME business management skills through digital technology. PKM activities were carried out in Motoboi Kecil village, Kotamobagu City. The service is carried out using education and training methods through 1) counseling and development of business management, 2) demonstration of the preparation of business financial statements, and 3) training on digital marketing strategies through social media. The results of the activity showed that the participants' ability to plan and implement the business increased, as well as participants were able to understand and use digital technology, as a means of promoting their products on social media, increasing sales and business profits of MSMEs. Keywords: Digitalization; Internet; Products; Micro-Businesses; Profits
Improving MSMEs Performance Through Digitalization of Business Products in Micro Business Groups in Motoboi Kecil Village, Kotamobagu City, North Sulawesi Soegoto, Agus Supandi; Wenas, Rudy Steven; Wahab; Soeikromo, Deasy; Soegoto, Andini Pratiwi; Satria, Andi Wiratama
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 24 No. 1 (2024)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.v24i1.24034

Abstract

MSMEs play an important role in national economic resilience because they can become independent businesses that can increase people's income and welfare. On the other hand, fierce competition in today's digital era has encouraged the community and MSMEs business actors. Advances in internet technology and digitalization have become solutions for business development and efforts to expand the market. This community service aims to: 1) introduce good MSME business planning and management, and 2) improve MSME business management skills through digital technology. PKM activities were carried out in Motoboi Kecil village, Kotamobagu City. The results of the activity showed that the participants' ability to plan and implement the business increased, as well as participants were able to understand and use digital technology, as a means of promoting their products on social media, increasing sales and business profits of MSMEs.
Capacity Building for Traditional Market Traders through Sales Optimization and Financial Management Training in Watutumou-2 Village Soegoto, Agus Supandi; Lumanauw, Bode; Soeikromo, Deasy; Soegoto, Andini Pratiwi; Satriani, Andi Wiratama
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1107

Abstract

Traditional markets face significant threats from modern markets and e-commerce due to superior management and technology. The decline in the number of buyers has resulted in a decrease in the number of traditional markets in various regions. This Community Partnership Program (PKM) aimed to enhance the competitiveness of traders in Watutumou-2 Village, North Minahasa, through Sales Optimization and Financial Management Training. The program involved 29 participants and utilized a multi-stage method: lectures/counseling, hands-on training, and intensive mentoring. Results indicated a significant success rate, with 95% of the 29 participants (including 25 traders and 4 stall owners) being able to understand and apply the materials. Notably, the mentoring stage encouraged in mindset shift and practice. Traders began rearranging product layouts to attract buyers and adopting digital financial recording via smartphones. This program proves that integrated training and mentoring can effectively transform traditional trading patterns into professional business management
Co-Authors Agus Supandi Soegoto Bode Lumanauw Deasy Soeikromo, Deasy Rudy Steven Wenas, Rudy Steven Satria, Andi Wiratama Satriani, Andi Wiratama Wahab