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All Journal Jurnal Sosiologi Dialektika Petanda : Jurnal Ilmu Komunikasi dan Humaniora
Agustin, Dinda Putri
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Change in community behaviour in supporting sustainable development: The case of the biogas program in Ponorogo Regency Agustin, Dinda Putri; Nurwati, Nunung; Lesmana, Aditya Candra
Jurnal Sosiologi Dialektika Vol. 19 No. 2 (2024): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v19i2.2024.125-137

Abstract

The change in community occupation to dairy farmers and the increase in the number of livestock have caused environmental problems. This research focuses on the program’s function on changing the behaviour of the community in disposing of dairy cow manure from the phase of throwing it into the ditch to the phase of processing the manure into the biogas. This research was conducted using qualitative methods, with data collection techniques carried out through in-depth interviews, observation, documentation and literature review. The biogas problem launched by the government has proven to be able to change communities behaviour in the disposal of dairy cows manure. After receiving the biogas program, the community processed the cow dung into biogas. Interestingly, the factor that contributed the most to this behavioural change is economic. This shows that the social, environmental, and economic system have related functions and cannot be separated from each other in society. There is not much research on community behaviour change that is affected by environmental sanitation and motivated by economic factors. This study also alludes to the potential for corruption in the program. This study concludes that the biogas program is able to provide opportunities for the community to save on purchasing household fuel and minimize the waste of dairy cow waste into rivers. Apart from that, the biogas program could be a consideration for the government in creating new programs related to environmental sanitation, especially in the rural livestock industry.
Efektivitas Komunikasi Pemasaran Properti Melalui Media Email Blast Agustin, Dinda Putri; Wijaya, Abung Supama
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6192

Abstract

The rapid development of digital technology has significantly transformed marketing communication strategies, including in the property industry. One widely used strategy is email blast, which enables businesses to reach their target audience quickly, personally, and efficiently. This study aims to analyze the effectiveness of property marketing communication through email blast media and to identify its role in increasing client engagement and loyalty. The research uses a descriptive qualitative approach by collecting data through observations during the internship program and literature studies. The findings show that email blast not only expands promotional reach but also allows companies to personalize content and analyze campaign performance in real-time. This strategy has a positive impact on improving customer engagement and loyalty. Therefore, email blast can serve as an effective marketing communication tool for property companies to remain competitive in an increasingly dynamic market. In addition, this study also provides insights for property marketing practitioners to optimize their digital communication strategies. The results of this study are expected to serve as a reference for companies in utilizing email blasts more strategically to enhance the effectiveness of marketing campaigns and strengthen long-term relationships with customers.
Co-Authors Abung Supama Wijaya, Abung Supama Lesmana, Aditya Candra Nunung Nurwati