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All Journal Jurnal Sosiologi Dialektika Jurnal PUBLIQUE
Savira, Pingkan Sekar
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Social Sciences

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“I always have to look attractive, but nobody cares on what I feel”: Aesthetic labor on Sales Promotion Girl (SPG) Savira, Pingkan Sekar
Jurnal Sosiologi Dialektika Vol. 19 No. 2 (2024): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v19i2.2024.213-224

Abstract

Aesthetic labor is a job that involves the display of aesthetic body appearance and emotions by the workers. Aesthetic labor practices are performed by service workers who interact directly with customers, including Sales Promotion Girls (SPGs). This qualitative research aims to reveal how aesthetic labor practices are carried out by SPGs and what burdens that they carry. A total of 10 SPG informants who have at least one year of work experience were involved. This research found that SPGs always have to maintain their body appearances and emotions to attract customers’ attention and convince them to make purchases. They even spend money to maintain their body appearances, such as for buying healthy foods, cosmetics, skincare products, and going to the salon. SPGs are also expected to always display positive emotions in any situation. Furthermore, SPGs often experience sexual harassment at the workplace. It can be concluded that while performing aesthetic labor practices, SPGs actually experience the practices of being a docile body too. In addition, SPGs have a double burden, namely physical and emotional burdens, in doing their jobs. However, there are still many who underestimate SPGs and ignore the difficulty they face as aesthetic labor workers.
Pengembangan Modal Sosial Kader Surabaya Hebat untuk Menekan Kenakalan Remaja Prasetyo, Ratna Azis; Karnaji, Karnaji; Syamsiyah, Nur; Savira, Pingkan Sekar; Mawardi, Rafi Aufa
Jurnal PUBLIQUE Vol 6 No 2 (2025): November
Publisher : Universitas Islam Negeri Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/publique.2025.6.2.182-198

Abstract

Juvenile delinquency remains a persistent issue in major cities, including Surabaya. In response, the Surabaya City Government established a grassroots organization, Kader Surabaya Hebat (KSH), to support community-level monitoring and problem-solving at the sub-district level. This study employed a mixed-methods approach involving 50 KSH cadres in Pradah Kalikendal Sub-district. Data collection consisted of three stages: pre-test and post-test questionnaires to assess cadres’ knowledge of juvenile delinquency, and a focus group discussion (FGD) to explore challenges encountered in the field. The findings indicate that KSH cadres possess moderate to high levels of knowledge regarding juvenile delinquency and are generally well-prepared to perform their roles. However, low levels of trust between the community and KSH cadres emerged as a key challenge. As trust is a central component of social capital, its absence hinders effective collaboration and community development. This study recommends strengthening social capital by improving social relations and fostering trust-building strategies to enhance the effectiveness of KSH cadres in addressing juvenile delinquency.
Co-Authors Karnaji, Karnaji Mawardi, Rafi Aufa Nur Syamsiyah Prasetyo, Ratna Azis