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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Digital Business Management Jurnal Manajemen Universitas Bung Hatta Kajian Branding Indonesia Jurnal Pengabdian Masyarakat Journal of Fundamental Management (JFM)
Yennida Parmariza
Universitas Mercu Buana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Journal of Fundamental Management (JFM)

 1 
PENGARUH PENGETAHUAN, PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP INTENSI PENGGUNAAN QRIS SEBAGAI METODE PEMBAYARAN DIGITAL (Studi Pada Mahasiswa Universitas Mercu Buana Meruya) Ramanda, Malia Nastia; Parmariza, Yennida
Journal of Fundamental Management (JFM) Vol 4, No 3 (2024): NOVEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i3.30966

Abstract

This study aims to analyze the influence of knowledge, perceived convenience, and perceived usefulness on the intention to use QRIS among Mercu Buana Meruya University students. The population studied were students who knew QRIS and had never used QRIS as a digital payment method, with a sampling technique, namely purposive sampling. The number of samples was calculated using the Hair formula, namely with a result of 110 respondents. The data analysis method used is the Partial Least Square Technique using SmartPLS statistical software version 4.0, with the research instrument being a questionnaire. The results of this research show that knowledge, perceived convenience and perceived benefits have a positive and significant effect on intentions to use QRIS as a digital payment method.
Pengaruh Citra Merek, Konten Pemasaran, dan Persepsi Kualitas Terhadap Niat Beli Produk Serum Somethinc di Provinsi DKI Jakarta Arfiana, Fania; Parmariza, Yennida
Journal of Fundamental Management (JFM) Vol 5, No 2 (2025): JULI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v5i2.30349

Abstract

This study aims to analyze the influence of brand image, content marketing, and perceived quality on the purchase intention towards Somethinc’s serum product in DKI Jakarta. Population in this research is the DKI Jakarta citizens. The sample used is 120 DKI Jakarta citizens with the age 18-30 years old. The sampling method uses Purposive Sampling. The methods of data collecting using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square with SmartPLS 4.0 version software. With the questionnaire research instrument, the result of this study are Brand Image has no significant effect on Purchase Intention, Content marketing has a positive and significant effect on Purchase Intention, and Perceived Quality has a positive and significant effect on Purchase Intention.
Co-Authors Akhul Yunia Sofa Andriansah, Rahmat Nofal Arfiana, Fania Catur Erty Suksesty Christian Kuswibowo Febrina Mahliza Mirahanda, Theresia Angel Mohammad Dino Aulianto Putra Muhammad Faisal Anwar NurulIzza Maharani Ramanda, Malia Nastia Septiani Juniarti Septiani Juniarti, Septiani Theresia Angel Mirahanda