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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya juremi: jurnal riset ekonomi
Sherli Indah Lestari
Unknown Affiliation
Arts Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemanfaatan Platform ShopeeFood dan YouTube Shorts sebagai Media Promosi Pelaku Usaha UMKM Binaan Dinas Tenaga Kerja Kota Bekasi Adelina Suryati; Amelia Alvina Dewi; Ananda Rachma Alfiana; Asyifa Kusniah; Ira Tarsinah; Sherli Indah Lestari; Sintiana Rahman; Syafitri Dewi Irnawati
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2150

Abstract

Perkembangan teknologi digital mendorong pelaku UMKM untuk memanfaatkan platform digital dalam strategi pemasaran. Kegiatan sosialisasi ini bertujuan untuk memberikan pemahaman kepada pelaku UMKM binaan Dinas Tenaga Kerja Kota Bekasi mengenai penggunaan ShopeeFood dan YouTube Shorts sebagai media promosi. Dengan pendekatan partisipatif, kegiatan dilakukan secara tatap muka dan melibatkan 45 peserta. Hasilnya menunjukkan bahwa peserta lebih tertarik pada ShopeeFood karena kemudahan penerapannya, meskipun terdapat kendala dalam mitra pendaftaran dan pembuatan konten di kedua platform, terutama YouTube Shorts. Untuk mengatasi tantangan ini disarankan adanya pelatihan teknis lanjutan dan panduan praktis berupa materi tertulis dan video tutorial. Dampak dari kegiatan ini diharapkan mampu meningkatkan pemahaman serta keterampilan peserta digital, memperluas jangkauan pemasaran serta meningkatkan daya saing UMKM di pasar yang semakin kompetitif.
Implementasi Model SIUUL dalam Pembelajaran Keterampilan Sebagai Pemandu Wisata Pada Mahasiswa Program Studi Manajemen Amelia Alvina Dewi; Muhammad Daffanda Fadilla; Muhammad Renvil; Sherli Indah Lestari; Shintiana Rahman; Sri Watini
ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Vol. 5 No. 2 (2025): JUNI:ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/enggang.v5i2.22130

Abstract

The SIUUL (Simak-Ucap-Ulang) model is a systematic reading and speaking learning model based on Islamic values and based on human excellence as a creature of God Almighty who is given the logic of thinking and common sense with moral, religious and ethical values in harmony. The SIUUL (Simak-Ucap-Ulang) model is designed to improve skills in learning as well as being a tour guide. The purpose in making this research is to find out about the implementation of the SIUUL (Simak-Ucap-Ulang) model in learning management students as tour guides. The method used in this research is descriptive qualitative. The results of this study indicate that the application of the SIUUL (Simak-Ucap-Ulang) model is effective for learning management study program students in improving skills as tour guide.
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT Sherli Indah Lestari; Sugeng Prayetno; Joni Tesmanto
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.11140

Abstract

This study aims to analyze the effect of Brand Awareness and Brand Loyalty on Purchasing Decisions for SCARLETT products. The method used is quantitative. The sample in this study amounted to 100 respondents who were consumers of SCARLETT products. The data collection technique was carried out through a questionnaire and analyzed using validity, reliability, multiple linear regression, t test, F test, and the coefficient of determination (R²). The research results identify that all items on the Brand Awareness, Brand Loyalty, and Purchase Decision variables have a correlation value above 0.30 with a significance of <0.05, which means they are valid. The reliability test results with Cronbach Alpha> 0.60 also show that all instruments used are reliable. Multiple linear regression analysis results in the equation Y = 9920.163 + 0.216X1 + 0.712X2, which shows that both Brand Awareness (X1) and Brand Loyalty (X2) have a positive effect on Purchasing Decisions (Y). The t test results show that Brand Awareness has a significant effect (p = 0.040 ≤ 0.05), and Brand Loyalty has a very significant effect (p = 0.000 ≤ 0.05) with a beta value of 0.741, the F test produces a significance value of 0.000 (<0.05), which means that Brand Awareness and Brand Loyalty simultaneously have a significant effect on Purchasing Decisions. The coefficient of determination (R²) of 0.711 indicates that 71.1% of the Purchasing Decision variable can be explained by Brand Awareness and Brand Loyalty, while the remaining 28.9% is influenced by other variables outside this study
Co-Authors Adelina Suryati Amelia Alvina Dewi Ananda Rachma Alfiana Asyifa Kusniah Ira Tarsinah Joni Tesmanto Muhammad Daffanda Fadilla Muhammad Renvil Shintiana Rahman Sintiana Rahman Sri Watini Sugeng Prayetno Syafitri Dewi Irnawati