Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Gema Wiralodra Innovative: Journal Of Social Science Research Algebra
Salsabila, Fahira
Unknown Affiliation
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
EFEKTIVITAS MEDIA SOSIAL DALAM MENINGKATKAN MINAT PEMBELI PADA PRODUK MSGLOW DI KALANGAN KONSUMEN Salsabila, Fahira; Sinulingga, Bastanta; Hasibuan, M. Hizbullah; Siregar, Ahmad Rajin
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 4 No 3 (2024): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v4i3.557

Abstract

ABSTRAK Tujuan dari penelitian ini adalah guna mengetahui efektivitas media sosial Instagram sebagai media promosi dalam meningkatkan minat beli konsumen pada produk Ms. Glow. Objek yang diteliti ialah reseller Ms. Glow pada akun @msglowbeauty.mdn. Pada penelitian ini, penulis menggunakan metode kualitatif. Metode kualitatif akan digunakan untuk menjelaskan data – data yang dikumpulkan pada penelitian ini. Dimana metode kualitatif ini selanjutnya akan ditelaah lebih lanjut mengenai tema penelitian yang dilakukan pendekatan menggunakan metode kualitatif berbentuk studi kasus yang mendalami unit sosial tertenu. Jika dikaitkan dengan masalah pokok penelitian mengenai komunikasi pemasaran seperti apa yang diterapkan oleh akun @msglowbeauty.mdn dalam upaya meningkatkan daya minat beli konsumen, maka dengan menggunakan teknik studi kasus untuk mendalami suatu media sosial agar dapat mengekstrak data – data yang diperlukan untuk kepentingan penelitian. Penelitian ini memiliki komposisi tentang strategi komunikasi pemasaran yang diawali dengan teknik pemasaran yang berdasarkan aspek 4P yaitu product, price, place dan promotion, jenis aktivitas promosi yang dilakukan dan tingkat hasil kepuasan dari konsumen. Kata kunci : komunikasi pemasaran; efektivitas; media sosial; instagram; interaksi.   ABSTRACT The purpose of this study is to find out the effectiveness of Instagram social media as a promotional medium in increasing consumer buying interest in Ms. Glow products. The object studied was reseller Ms. Glow on @msglowbeauty.mdn account. In this study, the authors used qualitative methods. Qualitative methods will be used to explain the data collected in this study. Where this qualitative method will then be examined further on the theme of research conducted by approach using qualitative methods in the form of case studies that explore the most important social units. If it is associated with the main problem of research regarding marketing communications such as what is applied by @msglowbeauty.mdn account in an effort to increase the purchasing interest power of consumers, then by using case study techniques to explore a social media in order to extract data - data needed for research purposes. This research has a composition of marketing communication strategies that begins with marketing techniques based on 4P aspects, namely product, price, place and promotion, types of promotional activities carried out and the level of satisfaction results from consumers.. Keywords: marketing communication; effectiveness; social media; Instagram; interaction.
Persepsi Mahasiswa Terhadap Konten Beautyinfluencer di Tiktok (Studi Kasus Masker Clay Stick Mugwort Skintific) Salsabila, Fahira; Hidayah, Nurul; Ambarwati, Neneng Siti Silfi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20498

Abstract

This study examines the perceptions of female students in the Beauty and Cosmetic Care Study Program regarding beauty influencer content on the TikTok platform, specifically regarding the Skintific Mugwort Clay Stick Mask. Against the backdrop of TikTok's increasing popularity as a digital marketing medium and the significant role of beauty influencers in shaping consumer opinion, this study aims to understand how student perceptions influence their intention to purchase these beauty products. A descriptive qualitative method was used with six purposively selected female students, involving in-depth interviews, content observation, and data documentation. The results indicate that students view beauty influencers as credible and inspiring sources of information, but remain selective, conducting additional verification before making a purchase. Content quality, social interaction, and influencer reputation also influence purchasing decisions. This study confirms that despite the strong influence of influencers, students' purchasing decisions are influenced by various critical considerations. Therefore, the role of beauty influencers is not absolute dominance, but rather part of a complex and active information ecosystem. These findings provide important insights for digital marketing strategies that seek to maximize influencer influence while maintaining the credibility and trust of young consumers.
Analyze when owed levies on the acquisition of rights to land and/or buildings (BPHTB) for buying and selling transactions Salsabila, Fahira; Musyafah, Aisyah Ayu
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.586

Abstract

The Acquisition Duty of Right on Land and Building, commonly known as BPHTB, is a tax levied upon the acquisition of land and/or building rights. This study scrutinizes the circumstances under which BPHTB becomes payable in sale and purchase transactions regulated by the HKPD Law and investigates their misalignment with the practical realities of the property market. Employing the constructivism paradigm method and a qualitative approach, the research reveals that the criteria stipulated in the HKPD Law for paying BPHTB need to harmonize with the actual dynamics observed in property transactions. Notably, the study underscores that the timing outlined in the HKPD Law for BPHTB payment needs to align with the foundational philosophy of BPHTB as a tax designed to facilitate the transfer of asset ownership. The incongruities identified prompt critical reflections on the current regulatory framework. The study contends that the misalignment between the HKPD Law and the essence of BPHTB necessitates reevaluating the legislation to ensure its responsiveness to the real-time intricacies of property acquisitions. The findings advocate for a more coherent and aligned approach to the stipulations of BPHTB payment, emphasizing the need for adjustments that better encapsulate the intended purpose of this tax, which is the seamless transfer of asset ownership in property transactions.
Co-Authors Hasibuan, M. Hizbullah Musyafah, Aisyah Ayu Neneng Siti Silfi Ambarwati NURUL HIDAYAH Sinulingga, Bastanta Siregar, Ahmad Rajin