Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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All Journal Jurnal Bisnis Mahasiswa RISK : Jurnal Riset Bisnis dan Ekonomi
Rizkita, Marsya Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Research Trend and Future Direction of SMEs Performance Determinants: Literature Review 2014-2024 Rizkita, Marsya Aulia; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Jurnal Bisnis Mahasiswa Vol 4 No 4 (2024): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v4i4.art12

Abstract

This article conducts a systematic review of the determinants of Small and Medium Enterprises (SMEs) performance over the period 2010-2024. The method used is a Systematic Literature Review (SLR), utilizing the Scopus database to identify and evaluate relevant articles related to SMEs performance. The main findings of this article indicate that SMEs performance is influenced by two factors, internal and external factors, such as innovation, leadership, financial stability, supply chain management, and government support. Additionally, there are research gaps, such as the need for further exploration of the impact of digital transformation, the role of social media marketing, social sustainability issues, and the interaction between internal and external factors. This article offers future research directions to strengthen SMEs competitiveness in an increasingly competitive and advanced digital era.
Digital Culinary Consumer Cross-Verification: A Comparison of Food Vloggers and E-WOM Credibility Rizkita, Marsya Aulia; Sudarmiatin, Sudarmiatin
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.646

Abstract

This study explores how consumers develop trust in two digital sources—food vloggers and electronic word-of-mouth (e-WoM)—when choosing restaurants. Using a descriptive qualitative method, in-depth interviews were conducted with 18–35-year-old Malang residents who frequently dine out and use social media. Findings reveal that food vloggers effectively raise initial awareness through emotional storytelling and visuals; however, perceived endorsements limit their credibility. In contrast, e-WoM is seen as more trustworthy due to its basis in authentic, user-generated experiences. Trust is shaped by prior experience, the completeness of information, source independence, and review consistency. Consumers apply both emotional and rational evaluations and often cross-check information before making decisions. These insights support classical consumer behavior theories and offer practical guidance for culinary marketers to effectively integrate authentic user reviews with influencer strategies, thereby building sustainable digital trust.
Mapping the Research Landscape of SME Digitalization: A Bibliometric Analysis Rizkita, Marsya Aulia; Fauzi, Muchamad Rizky; Nurrahma, Aisyah Asri; Hermawan, Agus; Handayati, Puji
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6351

Abstract

Small and Medium Enterprises (SMEs) are crucial drivers of national economies, particularly in developing countries like Indonesia. The COVID-19 pandemic significantly disrupted SME operations, yet also accelerated the adoption of digital technologies as a strategy for resilience and recovery. This study aims to map the research landscape of SME digitalization through a bibliometric analysis using data extracted from the Scopus database for the period 2020–2025. Employing a systematic literature review (SLR) and PRISMA methodology, 96 open-access articles in the field of Business, Management, and Accounting were selected and analyzed. The results reveal a sharp increase in digitalization-related research post-pandemic, with central themes including business models, sustainability, industry 4.0, and digital strategy. Network, overlay, and density visualizations generated via VOS viewer indicate that while digital transformation is a well-established topic, emerging themes such as digital maturity, governance, and internationalization present new research directions. This study contributes by offering a comprehensive overview of existing literature, highlighting conceptual linkages, and identifying future research avenues that integrate digital innovation, crisis resilience, and strategic development in SMEs.
Co-Authors Agus Hermawan Muchamad Rizky Fauzi Nurrahma, Aisyah Asri Puji Handayati Sudarmiatin Wening Patmi Rahayu