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All Journal JURNAL ECONOMIA Jurnal Penelitian dan Pengabdian Masyarakat
Kusumawati, Astrian
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemberdayaan Ekonomi Melalui Bazar UMKM di Desa Bangsring Dalam Membangun Kemandirian Desa Damai Wulandari, Putri; Rachmawati, Sela; Abshor, Faqih Ulil; Kusumawati, Astrian; Najib, Ahmad Ainun
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i3.380

Abstract

This community service activity aims to improve the knowledge and skills of MSMEs in business management, marketing, and digital technology in Bangsring Village. This activity was carried out through an MSME bazaar to increase community involvement through participatory programs, forming working groups or bazaar committees consisting of local residents and providing incentives for active community participation. The results of the community service activity show that the MSME bazaar program plays a strategic role in strengthening the local economy and building village independence. Through this bazaar, MSMEs are given the opportunity to market their products more widely, increase income, and establish sustainable partnerships..
Warung Madura’s Survival Strategy Amidst the Challenges of the Digital Economy Sukidin, Sukidin; Abshor, Faqih Ulil; Ani, Hety Mustika; Kusumawati, Astrian; Widiastuti, Anik
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.78872

Abstract

Warung Madura characterized by a simple business model and strong work ethic, have become an integral part of Indonesia’s microeconomy. The rapid development of technology and digitalization, however, presents challenges for shop owners to remain relevant and competitive in an increasingly digital market. This study aims to examine the work ethic and survival strategies of Warung Madura in the context of digital transformation. A qualitative approach was employed through in-depth interviews and participant observation with four shop owners in Jember who have operated their businesses for at least one year. The findings reveal that perseverance, discipline, and quality service constitute essential capital for sustaining business operations. Although limited technological access and digital literacy remain constraints, some owners have begun utilizing social media and simple digital platforms such as WhatsApp. The study concludes that work ethic, adaptability, creativity, and digital literacy are key to ensuring the sustainability of Warung Madura
Co-Authors Abshor, Faqih Ulil Ahmad Ainun Najib Anik Widiastuti, Anik Hety Mustika Ani PUTRI WULANDARI Rachmawati, Sela S Sukidin