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Perancangan Visual Branding untuk Meningkatkan Identitas dan Daya Saing UMKM Binaan Otorita Ibu Kota Nusantara (IKN) Sary, Kezia Arum; Boer, Kheyene Molekandella; Agustian, Jaka Farih; Sanjaya, Muhammad Nurdin; Maudi, Muthia
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.24029

Abstract

This community service aims to make a real contribution to the development and empowerment of Micro, Small and Medium Enterprises (MSMEs) which are members of Ibu Kota Nusantara (IKN) development program through visual branding design. The focus of this service is on increasing the identity and competitiveness of MSMEs through strong and attractive visual elements. The service method will involve collaboration between researchers, designers and MSMEs assisted by the IKN Authority. The steps include an in-depth analysis of the business characteristics and values ​​of MSMEs, as well as the development of a visual branding strategy that suits their local identity and business goals. Furthermore, training will be carried out for MSME owners regarding the implementation and maintenance of the visual identity that has been designed.
Pendampingan Branding Madu Kelulut melalui Pendekatan Green Marketing sebagai Upaya Keberlanjutan Usaha di Kelurahan Lempake, Kecamatan Samarinda Utara, Kota Samarinda, Kalimantan Timur Sary, Kezia Arum; Suparningtyas, Juniza Firdha; Turista, Dora Dayu Rahma; Sanjaya, Muhammad Nurdin; Putra, Fauzan Fadillah; Hermawan, Monika Dwi
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 1 (2026): Volume 10 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i1.27140

Abstract

Kelompok Usaha Rawat Hijau di Kelurahan Lempake, Samarinda Utara, merupakan komunitas peternak lebah kelulut yang memiliki potensi untuk mengembangkan produk berbasis konsumerisme hijau. Kelompok ini memiliki keunggulan dalam hal lokasi yang alami dan semangat generasi muda, namun mereka menghadapi tantangan dalam aspek produksi dan pemasaran. Program Pengabdian Kepada Masyarakat ini bertujuan untuk mendampingi kelompok tersebut dalam meningkatkan daya saing produk madu kelulut melalui penerapan strategi Green Marketing. Program ini dilaksanakan selama tiga bulan, dari Juni hingga September 2025. Hasil program meliputi peningkatan pemahaman dan keterampilan mitra dalam aspek produksi dan pemasaran. Kegiatan sosialisasi menghasilkan kesepakatan jadwal pelaksanaan. Pelatihan Good Manufacturing Practices meningkatkan pengetahuan standar produksi dan motivasi untuk sertifikasi. Pelatihan penyusunan Standar Operasional Prosedur menghasilkan dokumen panduan operasional. Pelatihan pemasaran dan branding menghasilkan kesepakatan penggunaan merek "Rawat Hijau" dan pengembangan identitas merek. Program ini diharapkan dapat meningkatkan daya saing produk dan mendukung keberlanjutan usaha madu kelulut kelompok Rawat Hijau.
Emotional Detachment and Cyberbulling Among Generation Z in Samarinda City Ibrizah, Ziya; Burhan, Reksa; Mubarak, Ahmad Ridha; Hidayah, Ahmad; Nurrohman, Rosyid; Sanjaya, Muhammad Nurdin; Palungan, Rifaldy Sefruyanti
SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Vol. 5 No. 2 (2026): SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/seikat.v5i2.2025

Abstract

This study examines emotional detachment and cyberbullying among Generation Z students in Samarinda and their dynamics in digital interactions. It uses a sequential explanatory mixed-methods design, beginning with a quantitative phase (questionnaires) followed by a qualitative phase (in-depth interviews). The quantitative sample included 150 students from three schools, with data collected using a 1–5 Likert scale and analyzed descriptively. The qualitative phase involved 30 informants and thematic analysis. Results show emotional detachment at a high level (mean 3.55) and cyberbullying at a moderate level (mean 2.99). Qualitative findings reveal that emotional detachment does not directly increase cyberbullying but creates a gap between empathy and action. Students generally recognize the harm of cyberbullying but tend to remain passive, avoid conflict, or not intervene. The study concludes that cyberbullying is influenced not only by individual behavior but also by emotional distance, digital communication patterns, low social courage, and limited collective response. It recommends strengthening empathy-based digital literacy, self-disclosure, social courage, and a healthy communication culture in schools.