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Strategi Komunikasi Merek X dalam Proses Difusi Inovasi Alternative Channel di Kota Samarinda Islam, Jeni Ananda Nur; Agustian, Jaka Farih; Sary, Kezia Arum; Rohmah, Ainun Nimatu
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2417

Abstract

The purpose of this research is to explain the communication strategy applied by Brand X in the diffusion process of their alternative channel innovation. As one of the top brands of low/sugar-free sweetener brands, Brand X innovates alternative channels to answer the opportunities that present themselves. This research focuses on the stages of innovation-decision process, namely the knowledge stage, persuasion stage, decision stage, implementation stage and confirmation stage. The research method used is qualitative research method and data is collected through interviews and documentation studies. The results of this research show that at the knowledge stage, communicators conduct surveys and observations to each retail destination before introducing the innovation. This activity helps communicators in recognizing retail needs and becomes a reference in developing messages at the persuasion stage. At the decision stage, communicators utilize social media to establish communication with retailers who reject the innovation with the aim of building interpersonal relationships. At the implementation stage, communicators help retailers implement the innovation. However, it was found that in Samarinda, the communication at the confirmation stage was not consistent.
Analisis Framing Pemberitaan Pariwisata Kal-Tim Pada Media Online Detik.Com dan Tribunkaltim.Co Nurhaliza, Jihan; Agustian, Jaka Farih; WS, Johantan Alfando WS; Juwita, Rina
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2469

Abstract

The purpose of this research is to analyze the framing of Kal-Tim tourism news on online media Detik.Com and Tribunkaltim.Co. This research method is qualitative. This research uses the framing analysis model of Zhongdang Pan and Gerald M. Kosicki.   The data sources used are secondary data sources. The data collection techniques used in this research are through documentation and observation (observation). The results of this study are that the framing of tourism news in East Kalimantan by online media Detik.com and TribunKaltim.co, shows that both consistently adopt the framing of sustainable development and economic improvement of local communities. Detik.com, through its news stories that include titles such as "Don't Expect Disneyland-like Tourism in IKN" and "Tourism Concept in the Archipelago's Capital City Will Be 'Green-green,'" emphasizes aspects of environmental preservation and sustainable development. In line with that, TribunKaltim.co also strengthens the framing of sustainable development with a focus on ecotourism and environmental preservation. Both media actively provide support for the development of the Indonesia Nusantara Special Economic Zone (KEK) in East Kalimantan, creating a positive narrative regarding the economic potential and environmental preservation that can be generated through the development of the tourism sector.
Analisis Fenomena Pencarian Jodoh Melalui Aplikasi Kencan Tinder Dalam Keterbukaan Diri Pengguna di Kota Samarinda Aulia, Hirpa; Agustian, Jaka Farih
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.451

Abstract

The emergence of the Tinder dating application as a form of technological progress is utilized by many people to meet the needs of human life in finding a life partner. Tinder appears to make it easier for individuals to get acquainted with new people they meet on the internet. The process of communication and interaction changes. In starting a relationship, self-disclosure is the first step in achieving a deep relationship. In this case, the process of self-disclosure is a process of disclosing personal information. Personality disclosure affects the intimacy of a relationship. The purpose of this research is to find out the phenomenon of finding a mate through the Tinder application in the self-disclosure of users in Samarinda city. This research uses a qualitative method with a phenomenological approach and uses Social Penetration theory. The techniques used in collecting data are observation, interviews and documentation of 5 Tinder application users in Samarinda City. Informant collection using purposive sampling technique. Based on the results of the study, the stages of informant self-disclosure in finding a mate through the application are at different stages. Not all informants are at the effective stage, where informants avoid conflict rather than resolve conflicts that occur so that the relationship runs aground before commitment. In the orientation process, selection is made through the user profile in the application, then the process of self-disclosure is carried out outside the application
Strategi Komunikasi Komunitas Kutai Literasi dan Budaya Etam untuk Membangun Kesadaran Masyarakat dalam Belajar Bahasa Isyarat Astuti, Erlina Puji; Agustian, Jaka Farih
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.474

Abstract

This research aims to explain how the communication strategy of Kutai Literacy and Etam Culture Community to build public awareness in learning sign language and explain the supporting and inhibiting factors of Kutai Literacy and Etam Culture Community activities in building public awareness in learning sign language. Formulation of communication strategies with the stages of knowing the audience, compiling messages, determining methods and selecting the use of media using the Elaboration Likelihood Model. The research method used to understand this issue is descriptive qualitative aims to explain the phenomenon as deeply as possible. The results of this research conducted, researchers can draw conclusions on the communication strategy of the Kutai Literacy and Etam Culture Community to build public awareness in learning sign language. First, recognize the audience where Kaliya's audience is the general public and in social media are those who are friends with Kaliya's Instagram account. Second, composing the message in accordance with Kaliya's vision, mission and goal, which is to build inclusive education and help provide information accessibility to deaf or hard of hearing people. Third, determining the method in this case in delivering the message, Kutai Literacy and Etam Culture Community uses redundancy, persuasive, informative and educative. Fourth, the use of Kaliya media in delivering information directly through Car free day, socialization in the agency environment and Kaliya Goes to School and for indirect media is Instagram and Whatsapp. The Elaboration Lkelihood Model analysis of Kaliya on the Central line conveys a message that makes sense and is relevant to the Law and conveys the importance of learning sign language, on the peripheral line Kaliya tries to build a Positive Image and includes outstanding deaf figures in building public awareness. The supporting factors of Kaliya's activities are the support from government agencies and it is an independent community that is well known and the activities are rarely done. The inhibiting factor is the lack of human resources both from Kaliya members or volunteers and deaf friends who excel.
Perancangan Visual Branding untuk Meningkatkan Identitas dan Daya Saing UMKM Binaan Otorita Ibu Kota Nusantara (IKN) Sary, Kezia Arum; Boer, Kheyene Molekandella; Agustian, Jaka Farih; Sanjaya, Muhammad Nurdin; Maudi, Muthia
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.24029

Abstract

This community service aims to make a real contribution to the development and empowerment of Micro, Small and Medium Enterprises (MSMEs) which are members of Ibu Kota Nusantara (IKN) development program through visual branding design. The focus of this service is on increasing the identity and competitiveness of MSMEs through strong and attractive visual elements. The service method will involve collaboration between researchers, designers and MSMEs assisted by the IKN Authority. The steps include an in-depth analysis of the business characteristics and values ​​of MSMEs, as well as the development of a visual branding strategy that suits their local identity and business goals. Furthermore, training will be carried out for MSME owners regarding the implementation and maintenance of the visual identity that has been designed.
Analisis Semiotik Riffaterre pada Puisi "Malinau" Karya Korrie Layun Rampan Basri, Bella Dwi Adinda; Elyana, Kukuh; Agustian, Jaka Farih
Adjektiva: Educational Languages and Literature Studies Vol. 7 No. 2 (2024)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/adjektiva.v7i2.2075

Abstract

Sebuah karya sastra dianggap sebagai sarana dan wadah imajinasi pengarang, sehingga objek sastra dihubungkan dengan pengarang, latar pengarang penciptaan, dan konvensi lain yang memungkinkan adanya makna. Makna pada puisi dapat mengungkapkan beragam bentuk ketandaan yang membutuhkan ketelitian. Masalah yang diteliti dalam penelitian ini adalah bentuk makna heuristik, bentuk ketidaklangsungan ekspresi puisi, bentuk makna hermeneutik, bentuk matriks, model, dan varian, serta hipogram puisi. Sumber data penelitian diperoleh dari puisi “Malinau” dalam antologi puisi Dayak! Dayak! Di manakah Kamu? karya Korrie Layun Rampan. Metode yang digunakan dalam penelitian adalah metode padan ekstralingual dengan teknik dasar pilah sebagai pembeda referen dan metode agih dengan alat penentu yang berasal dari bagian bahasa itu sendiri yakni bait pada puisi “Malinau” dengan menerapkan teknik lanjutan jenis sisip. Pada proses analisis data digunakan pendekatan kajian semiotik Riffaterre. Penelitian ini memperoleh hasil berupa (1) makna heuristik puisi yang menceritakan perjuangan dan perasaan seseorang dalam melakukan pencarian; (2) ketidaklangsungan ekspresi puisi terdiri dari pergantian arti oleh adanya penggunaan berbagai gaya bahasa; penyimpangan arti akibat ambiguitas, kontradiksi, dan nonsense; penciptaan arti oleh penggunaan rima, enjambemen, dan tipografi; (3) makna hermeneutik puisi yang menggambarkan perasaan kegelisahan pencarian yang divisualisasikan dalam bentuk ungkapan kata-kata mengandung kiasan dan dituangkan seperti sebuah dinding yang mengeluarkan suara dan seperti burung laut yang terbang tak tahu arah; (4) matriks puisi ini adalah pencarian seseorang, model yang dinyatakan dengan pernyataan menanyakan seseorang dan varian puisi yang tertuang pada tiap bait pada puisi; (5) Hipogram potensial puisi ini berupa penjabaran matriks dan hipogram aktual berasal dari imajinasi pengarang saat berada di Palangkaraya serta teks yang berjudul Adam Berasal dari Borneo (Kajian Quran). Berdasarkan hasil analisis, dapat disimpulkan bahwa pada puisi “Malinau” mengandung unsur-unsur semiotik Riffaterre. Kata Kunci: Semiotik Riffaterre, Puisi, Korrie Layun Rampan.
STUDY OF FORMER STREET KID RECEPTION TO MOVIE “ALANGKAH LUCUNYA NEGERI INI” Agustian, Jaka Farih; Irawanto, Budi
Capture : Jurnal Seni Media Rekam Vol. 9 No. 2 (2018)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.98 KB) | DOI: 10.33153/capture.v9i2.2106

Abstract

Social problems in the aspect of street children in Indonesia is still difficult to solve. The Data 2017 issued by the Minister of Social Khofifah Indar Parawansa said there are 4.1 million Indonesian children who are displaced and need protection. Thus, various media attempts to provide criticisms about social conditions in Indonesia, especially through the construction of street children's films. Film of Alangkah Lucunya Negeri Ini describes social problems of street children happening in Indonesia. This study aims to explain how the reception of exformer street children in watching the film Alangkah Lucunya Negeri Ini using the method of reception proposed by Stuart Hall, namely the concept of dominant hegemony, negotiation, and opposition. The results show that informant receptions arise due to different social and cultural dimensions in life as street children in the past. The informants also made the film Alangkah Lucunya Negeri Ini as reflection based on life experience. Thus, the presence of the film gives negative stigma of street children in social relations of society. Scene of film also brings the informant to feel the pleasure of watching that is expressed through both entertaining and emotional forms. Meanwhile, audience also responded activelly to the construction of street children films in social, educational, and religious discourse. Informants who are in the dominant code express their interest in film programs motivated by behavior and social experience as street children. While informants who are in a negotiating position try to be adaptive in adjusting the message in the film, but also have an attitude of opposition as a form of rejection. While the informants who placed themselves in the opposition expressed a different attitude to the construction offered in the film program. There is an element of discomfort with the presence of street children movies in their lives. 
Maksim Sopan Santun Pada Pembelajaran Online Sekolah Dasar 013 Gotong Royong Kota Samarinda Suryani, Siti; Hudiyono, Yusak; Agustian, Jaka Farih
Adjektiva: Educational Languages and Literature Studies Vol. 1 No. 1 (2018)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (881.364 KB) | DOI: 10.30872/adjektiva.v1i1.824

Abstract

This study aims to describe the forms of maxims, obedience to maxims, and violation of the maxims of politeness in online learning at SD N 013 gotong royong, Samarinda city, which aims to describe pragmatic research studies. The research subject is online learning. The object of research is the observance of the maxim of politeness and the violation of the maxim of politeness in online learning that takes place at school. This type of research is a qualitative descriptive method. Techniques Data collection is done by observing methods. The data analysis technique is to clarify and classify the data. The results showed that there were 35 utterances of teachers and students in online learning at SD Negeri 013 gotong royong in the city of Samarinda which were identified as forms of politeness maxims. 27 utterances of obedience to the maxim of politeness, and 8 utterances of violation of the maxim of politeness to teachers and students. The data on compliance with maxims and violations consist of four utterances of obedience to the maxim of wisdom and two utterances of violation of the maxim of wisdom. Three utterances of obedience to the maxim of generosity and one utterance of violation of the maxim of generosity. Five utterances of respecting the maxim of respect and no utterances of violation of the maxim of appreciation. There are four utterances of obeying the maxim of simplicity and four utterances of violating the maxim of simplicity. Six utterances of compliance with the maxim of consensus and one utterance of violation of the maxim of consensus. Five utterances of compliance maxim of sympathy and no utterances of violation of maxim of sympathy.
Analisis Konflik Sosial Pada Tokoh Novel Digdaya Karya Syafruddin Pernyata: Kajian Sosiologi Sastra Anitasari, Indah; Setyawati, Meita; Agustian, Jaka Farih
Adjektiva: Educational Languages and Literature Studies Vol. 2 No. 2 (2019)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.458 KB) | DOI: 10.30872/adjektiva.v2i2.959

Abstract

The research on the Digdaya novel by Syafruddin Pernyata aims to describe the characters and characterizations as well as social conflicts that occur in society. Characters and characterizations, namely Mustaqim, Fajar Kelana, and Bunga Nirwana as the main characters and there are 36 additional characters, Mustaqim has a protagonist character, Fajar Kelana has a tritagonist character and Bunga Nirwana has a protagonist character. The results of the Digdaya novel research can be concluded that the form of social conflict leads to a dispute or conflict between two forces, namely an argument between Fajar Kelana and his lover Bunga Nirwana because Fajar asked to marry secretly but Bunga refused. The cause of social conflict occurs because of the difference in interests between Fajar Kelana and Mustaqim, hearing the requirements that must be met, according to him, these requirements are unreasonable, causing misunderstandings between characters. Resolution of conflict of consciousness between characters to forgive each other through WhatsApp messages sent by Fajar Kelana character. The impact of social conflict leads to the effects of disputes, namely personality changes. Fajar lived a happy life and managed to get his dream lover, Bunga Nirwana.
Analisis Implikasi Sosial Dalam Cerpen Solusi Terbaik Adalah Masuk Sekolah Karya Mawar Sari (Pendekatan Sosiologi Sastra Ian Watt) Ramadhani, Asri; Putri, Nina Queena Hadi; Agustian, Jaka Farih
Adjektiva: Educational Languages and Literature Studies Vol. 1 No. 2 (2018)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.541 KB) | DOI: 10.30872/adjektiva.v1i2.1399

Abstract

This study is to describe the form of speech acts, the function of speech acts, and the effects of perlocutionary speech acts that appear in the oration activity of revoking the Omnibus Law Job Creation Act in Samarinda. This study uses the referential method, which is a method where the determinant is in the form of a reference or reality designated by language. The next method is the pragmatic matching method, the determining method is the speech partner. The results of the analysis of locutionary, illocutionary, and perlocutionary speech acts in the oration of the revoking of the Omnibus Law Job Creation Act in Samarinda showed that the speech contained a locutionary speech act in the form of a statement. Locutionary speech acts also found illocutionary speech acts with the types of assertive illocutionary, directive illocutionary, expressive illocutionary, and commissive illocutionary speech acts. The illocutionary speech act is firm with the function of blaming and complaining. Directive illocutionary speech acts with a commanding function. Expressive illocutionary speech acts with the function of thanking and blaming. Commissive illocutionary speech acts with credit function. In this study also found perlocutionary speech acts with the function of influencing other people or certain parties to do something as expected by the speaker, so that there is an effect on the interlocutor. The effect of the perlocutionary speech act that occurs can be seen from the response of the interlocutor by paying attention to the speech context.