Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Maudi, Muthia
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Visual Branding untuk Meningkatkan Identitas dan Daya Saing UMKM Binaan Otorita Ibu Kota Nusantara (IKN) Sary, Kezia Arum; Boer, Kheyene Molekandella; Agustian, Jaka Farih; Sanjaya, Muhammad Nurdin; Maudi, Muthia
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.24029

Abstract

This community service aims to make a real contribution to the development and empowerment of Micro, Small and Medium Enterprises (MSMEs) which are members of Ibu Kota Nusantara (IKN) development program through visual branding design. The focus of this service is on increasing the identity and competitiveness of MSMEs through strong and attractive visual elements. The service method will involve collaboration between researchers, designers and MSMEs assisted by the IKN Authority. The steps include an in-depth analysis of the business characteristics and values ​​of MSMEs, as well as the development of a visual branding strategy that suits their local identity and business goals. Furthermore, training will be carried out for MSME owners regarding the implementation and maintenance of the visual identity that has been designed.
Co-Authors Agustian, Jaka Farih Kheyene Molekandella Boer Sanjaya, Muhammad Nurdin Sary, Kezia Arum