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All Journal Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA)
Ira Dianti
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pelatihan Pengolahan Kelapa Muda Dalam Bentuk Milkshake Untuk Meningkatkan Nilai Jual Produk Di Desa Gapuk Kabupaten Lombok Barat I Ketut Kusuma Wijaya; Fermatika Oktavia Hanna; Ahmad Fatoni Karim Amirullah; Baiq Rabiatul Adawiyah Kartika Wulan; Ira Dianti; Sarilah
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 2 (2024): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i2.3932

Abstract

Program pengabdian masyarakat ini dilaksanakan sebagai upaya pemberdayaan ekonomi masyarakat Desa Gapuk, Kabupaten Lombok Barat melalui inovasi pengolahan kelapa muda menjadi produk milkshake. Desa Gapuk dikenal memiliki potensi kelapa muda yang melimpah, namun pemanfaatannya masih terbatas pada penjualan dalam bentuk segar sehingga nilai tambah ekonominya rendah. Oleh karena itu, diperlukan inovasi produk olahan yang dapat meningkatkan nilai jual sekaligus membuka peluang usaha baru bagi masyarakat. Kegiatan pelatihan dilakukan dengan metode sosialisasi, demonstrasi, dan praktik langsung bersama kelompok masyarakat sasaran, khususnya ibu rumah tangga dan pemuda desa. Materi pelatihan mencakup teknik pengolahan kelapa muda menjadi milkshake dengan berbagai varian rasa, standar kebersihan dan keamanan pangan, serta strategi pemasaran sederhana berbasis media sosial. Hasil pelatihan menunjukkan adanya peningkatan keterampilan masyarakat dalam mengolah kelapa muda menjadi produk bernilai tambah, serta tumbuhnya motivasi untuk mengembangkan usaha kecil berbasis potensi lokal. Program ini diharapkan mampu mendorong kemandirian ekonomi masyarakat Desa Gapuk sekaligus memperluas jaringan pemasaran produk lokal berbasis sumber daya alam desa.
The Effect of Viral Marketing and Flash Sale on Impulsive Buying on Wardah Products on The Tiktok Shop Marketplace (Case Study on Students of Management Program, Undikma) Ajizah Nuramalia; Menik Aryani; Ira Dianti
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 13 No. 2 (2025): October
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v13i2.17391

Abstract

Wardah is a product that is always Viral when releasing the latest product and always provides a Flash Sale during live streaming on the Tiktok Shop application, thus the author conducted a study related to "the effect of Viral Marketing and Flash Sale on Impulsive Buying on Wardah products in the TikTok Shop marketplace. This study was conducted with the aim of finding out the influence of Viral Marketing and Flash Sale on Impulsive Buying on Wardah products in the  TikTok Shop marketplace using quantitative research methods. Primary data in this study was obtained from a questionnaire filled out by 113 respondents and then processed using SPSS. The results of the study were obtained from the T test and the F test which was carried out so that it was found that the Viral Marketing and Flash Sale variables had a significant influence partially and simultaneously on impulsive buying. And a determination test (R2) was carried out, the results were obtained that 93.8% of the X variable affected the Y variable and 6.2% were unknown because it was outside the research model. Keywords: Viral Marketing, Flash Sale, Impulsive Buying
Co-Authors Ahmad Fatoni Karim Amirullah Ajizah Nuramalia Baiq Rabiatul Adawiyah Kartika Wulan Fermatika Oktavia Hanna I Ketut Kusuma Wijaya Menik Aryani Sarilah