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All Journal Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Journal of Innovation Research and Knowledge
I Ketut Kusuma Wijaya
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisa Pengaruh Perubahan Harga Emas, Suku Bunga Penjaminan dan Kurs Valas Rupiah Atas Dolar Terhadap Indeks Harga Saham Gabungan Periode 2013-2018 I Ketut Kusuma Wijaya
JURNAL KOMPETITIF : MEDIA INFORMASI EKONOMI PEMBANGUNAN, MANAJEMEN DAN AKUNTANSI Vol 5 No 2 (2019): Ekonomi Pembangunan, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas Islam Al-Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.521 KB)

Abstract

Investment is an activity to manage assets and assets so that assets or assets can provide results in the future. This investment is important because of inflation. Inflation will always be in developing countries like Indonesia, where the economy is still experiencing growth. Broadly speaking, investment is divided into two, namely investment in the real sector and investment in the financial sector. Real investment in the form of property purchases, factory construction, trade in goods and commodities. (for example, produce, mining). While investment in the financial sector such as the capital market (stocks, bond purchases, sukuk, derivatives and mutual funds), the forex market and deposits in banks (deposits, savings and current accounts). This study aims to determine the effect of changes in gold prices, guaranteed interest rates and the exchange rate of the US dollar against the Indonesian Stock Exchange Composite Index. The analytical tool used is multiple linear regression and hypothesis testing is done by partial test (T-test) and simultaneous test (F-Test) and standardized coefficient test.
Pelatihan Pengolahan Kelapa Muda Dalam Bentuk Milkshake Untuk Meningkatkan Nilai Jual Produk Di Desa Gapuk Kabupaten Lombok Barat I Ketut Kusuma Wijaya; Fermatika Oktavia Hanna; Ahmad Fatoni Karim Amirullah; Baiq Rabiatul Adawiyah Kartika Wulan; Ira Dianti; Sarilah
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 2 (2024): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i2.3932

Abstract

Program pengabdian masyarakat ini dilaksanakan sebagai upaya pemberdayaan ekonomi masyarakat Desa Gapuk, Kabupaten Lombok Barat melalui inovasi pengolahan kelapa muda menjadi produk milkshake. Desa Gapuk dikenal memiliki potensi kelapa muda yang melimpah, namun pemanfaatannya masih terbatas pada penjualan dalam bentuk segar sehingga nilai tambah ekonominya rendah. Oleh karena itu, diperlukan inovasi produk olahan yang dapat meningkatkan nilai jual sekaligus membuka peluang usaha baru bagi masyarakat. Kegiatan pelatihan dilakukan dengan metode sosialisasi, demonstrasi, dan praktik langsung bersama kelompok masyarakat sasaran, khususnya ibu rumah tangga dan pemuda desa. Materi pelatihan mencakup teknik pengolahan kelapa muda menjadi milkshake dengan berbagai varian rasa, standar kebersihan dan keamanan pangan, serta strategi pemasaran sederhana berbasis media sosial. Hasil pelatihan menunjukkan adanya peningkatan keterampilan masyarakat dalam mengolah kelapa muda menjadi produk bernilai tambah, serta tumbuhnya motivasi untuk mengembangkan usaha kecil berbasis potensi lokal. Program ini diharapkan mampu mendorong kemandirian ekonomi masyarakat Desa Gapuk sekaligus memperluas jaringan pemasaran produk lokal berbasis sumber daya alam desa.
Pelatihan & Pemasaran Olahan Abon Ikan Tongkol Berbasis Digital Marketing Terhadap UMKM di Desa Pelangan Sami’un; Astrid Octavia Bahari; I Ketut Kusuma Wijaya; Ahmad Fatoni Karim Amirullah; Septia Andriani
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 2 (2024): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i2.4136

Abstract

This research aims to develop the capacity of Micro, Small and Medium Enterprises (MSMEs) in Pelangan Village through training and marketing of processed tuna fish meat products based on digital marketing. MSMEs in this village have great potential in developing local products, but face challenges in limited marketing and less than optimal use of digital technology. Therefore, this training is focused on improving the skills of MSME players in managing their business effectively by utilizing digital platforms such as social media, websites and e-commerce to market shredded tuna products. The method used in this research is a training and mentoring approach involving digital marketing theory and practice. It is hoped that the results of this research can increase MSME players' understanding of the importance of digital marketing and have a positive impact on increasing sales and visibility of processed tuna products in the wider market. It is hoped that effective digital marketing implementation will expand the marketing network, increase product competitiveness, and encourage local economic growth in Pelangan Village.
Pemberdayaan UMKM di Desa Sekotong Tengah Sami’un; I Ketut Kusuma Wijaya
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 6 No. 1 (2025): Juni
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v6i1.4603

Abstract

Kurangnya terasah sumber daya manusia untuk mengembangkan UMKM, bukan hanya itu saja pelaku UMKM kurang mempunyai inovasi untuk mengembangkan hal baru kepada produknya. Adapula alasan kurang berkembangnya UMKM di Desa Sekotong Tengah dikarenakan kurangnya modal dari pelaku UMKM. Pelaksanaan Pengabdian kepada masyarakat dilakukan secara langsung berkoordinasi dengan mitra mengenai program kerja yang telah disusun dalam kegiatan pengabdian ini untuk dipelajari oleh mitra yang mana sekiranya bisa untuk dilaksanakan atau tidak melihat situasi dan kondisi. Melalui kegiatan pengabdian kepada masyarakat ini pula masyarakat menjadi kreatif dan terinovasi untuk membuat logo atau branding untuk produk mereka serta mampu membuat produk mereka dikenal oleh masyarakat luas. Dengan mempelajari dan menyadari kegiatan ini masyarakat dapat diuntungkan.
PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI KOTA MATARAM Fermatika Oktavia Hanna; Ahmad Fatoni Karim Amirullah; I Ketut Kusuma Wijaya
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9128

Abstract

This study aims to analyze the influence of green marketing and lifestyle on the purchasing decisions of The Body Shop products in Mataram City. The method used is quantitative with a survey approach, involving 100 respondents selected through purposive sampling techniques. Data were collected using a questionnaire measuring the variables of green marketing, lifestyle, and purchasing decisions with a Likert scale. Data analysis was conducted using multiple linear regression, showing that green marketing and lifestyle have a positive and significant effect on purchasing decisions. The results indicate an R-Square value of 0.65, meaning that 65% of the variance in purchasing decisions can be explained by these two variables. These findings suggest that marketing strategies focused on sustainability and promoting an environmentally friendly lifestyle can enhance consumer loyalty to The Body Shop products
Exploration of Blockchain-Based Financial Models in Digital Asset Management: A Case Study in the Property and Real Estate Industry PA Andiena Nindya Putri; Susanti Usman; Ng, Suwandi; I Ketut Kusuma Wijaya; Hedar Rusman
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2633

Abstract

This article presents a comprehensive literature review exploring the application of blockchain-based financial models in digital asset management, focusing on the property and real estate industry. Blockchain technology has garnered significant attention for its potential to revolutionize traditional financial systems by offering transparent, secure, and decentralized solutions. In the context of asset management, blockchain's immutable ledger and smart contract functionalities promise increased efficiency, reduced costs, and enhanced trust among stakeholders. Through a systematic review of existing literature, this study synthesizes key findings regarding the adoption, challenges, and opportunities of blockchain-based financial models in property and real estate asset management. The analysis encompasses aspects such as tokenization of assets, smart contracts for automated transactions, regulatory considerations, and industry-specific use cases. By examining current research and industry practices, this article contributes to a deeper understanding of how blockchain technology can reshape financial models and management strategies within the property and real estate sector.
Exploration of Competency-Based Performance Management Practices in Driving Employee Career Development: A Case Study in the Financial Services Company Fatimah Malini Lubis; Sami'un; Basyirah; Wenny Desty Febrian; I Ketut Kusuma Wijaya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2639

Abstract

This article explores Competency-Based Performance Management Practices (CBPMP) within the context of driving employee career development, focusing on a case study in a financial services company. The literature review delves into the foundational principles of CBPMP, emphasizing its role in aligning employee skills with organizational goals and fostering continuous improvement. Key themes include the identification of core competencies, performance appraisal methods, and the integration of career development pathways. The case study offers insights into how CBPMP strategies are implemented and their impact on employee motivation, skill enhancement, and career progression. Findings underscore the significance of strategic alignment between performance management and career development initiatives for achieving organizational success and employee satisfaction. The article contributes to the existing body of knowledge by highlighting best practices, challenges, and opportunities in leveraging CBPMP to enhance employee performance and career growth in the financial services sector.
Co-Authors Ahmad Fatoni Karim Amirullah Astrid Octavia Bahari Baiq Rabiatul Adawiyah Kartika Wulan BASYIRAH Fatimah Malini Lubis Fermatika Oktavia Hanna Hedar Rusman Ira Dianti PA Andiena Nindya Putri Sami'un Sami’un Sarilah Septia Andriani Susanti Usman Suwandi Ng Wenny Desty Febrian