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Wahyudiono, Tri
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Journal : Journal of Public Representative and Society Provision

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Implementation of Consumer Protection Policy in E-commerce Transactions in Indonesia Wahyudiono, Tri; Fitria, Dewi Ulfa Lailatul; Husna, Asmaul; Merita, Rona
Journal of Public Representative and Society Provision Vol. 3 No. 2 (2023): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v3i2.457

Abstract

Consumer protection in e-commerce is critical as the digital marketplace continues to expand rapidly in Indonesia. With the rise of online transactions, consumer rights are often threatened by fraudulent activities, unclear product descriptions, and inadequate dispute resolution mechanisms. This study aims to analyze the implementation of consumer protection policies in e-commerce transactions and assess their effectiveness. The research uses a normative juridical approach, focusing on legal frameworks such as the Consumer Protection Law No. 8 of 1999 and the Electronic Information and Transactions Law (UU ITE). The results indicate that while consumer protection laws are in place, enforcement remains weak, and many consumers are still unaware of their rights. Additionally, businesses often lack accountability in ensuring product quality and transparency. The study recommends strengthening the enforcement of consumer protection laws, improving public awareness, and enhancing the accountability of e-commerce platforms to ensure a safer digital marketplace for both consumers and businesses.
Co-Authors Asmaul Husna Ermanto Fahamsyah Fitria, Dewi Ulfa Lailatul Merita, Rona Myaskur Myaskur, Myaskur Prakoso, Bhim Pramono, Gatot Eddy