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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Motor Roswita Sari; Ismaniar Rey Pati; Inelda Bulu; Astuti Louru Warata; Afelino Donbosco Bili
SOSIAL : Jurnal Ilmiah Pendidikan IPS Vol 2 No 4 (2024): Desember : SOSIAL : Jurnal Ilmiah Pendidikan IPS
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i4.513

Abstract

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.
Penguatan Karakter Siswa Melalui Program Sekolah Ramah Anak SMP Watulabara Karolus Wulla Rato; Hutriani Asna Tanggela; Murkiana Dede Milla; Inelda Bulu; Irmina Kewu Dunga; Osna Leni Malo; Hugolin Arvin Lende Wara; Avelino Don Bosco Bili; Arnoldus Yansen Sangu Ate; Fransiskus Dimu; Yunius Kristian Nono
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i2.1637

Abstract

This study aims to describe the implementation of the Child-Friendly School (SRA) program in strengthening student character at SMP Watulabara. The SRA program is an approach that integrates the values ​​of children's rights, a safe, inclusive, and participatory learning environment, and the involvement of all parties in creating a school atmosphere that supports the holistic development of students. The method used in this study is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the implementation of the Child-Friendly School program at SMP Watulabara has a positive impact on the formation of student character, especially in terms of discipline, responsibility, tolerance, and social concern. Collaboration between teachers, parents, and the school community plays an important role in internalizing character values ​​in daily activities at school. Thus, the Child-Friendly School program has proven effective as a strategy for strengthening student character in a formal education environment