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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Prosiding Konferensi Nasional PKM-CSR
Azizah, Aini Nur
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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PEMBERDAYAAN BERBASIS MASYARAKAT PEDESAAN DI ERA 4.0 MENUJU ERA 5.0 MELALUI PENGEMBANGAN DIGITALISASI PEDESAAN POSYANDU REMBULAN Jumati, Nurleila; Agustin, Ardianti; Sari, Mamik Usniyah; Ardliyanto, Arif; Rachmania, Risca Ayu; Azizah, Aini Nur; Sari Wulan, Dyah Puspita Indah Budi; Putra Pratama, Muhammad Rafli; Setiawan, Rio; Lailiyah, Alfu Fitrotul
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2539

Abstract

The disruption of the 4.0 era leading to the Society 5.0 Era has created a new order that is more focused on society. The problems faced by the people of Bulangkulon Village are serious health problems faced by teenagers aged 18-26 years and early marriage and divorce. These problems are a shared responsibility of the community that must be resolved. The purpose of Community Partnership Empowerment (PKM) is to design and build a digital service management information system (SIM) so that teenagers in Bulangkulon Village can participate in services at the Rembulan Posyandu which improves the documentation process for physical and mental health checks, as well as training and mentoring for cadres to increase their capacity. The implementation method consists of socialization, FGD training, mentoring and partnerships. The results of the implementation of the activities are 1) coordination of program implementation with partners and stakeholders; 2) dissemination of programs and TTG and procurement of facilities and infrastructure: website and website usage training; 3) Recruitment - Selection and training for Rembulan Posyandu Cadres: a) organizational management; b) use of basic health check equipment; c) psychological first aid; d) adolescent sexual reproduction; e) socialization of drug abuse prevention; 4) sustainability of the Posyandu Rembulan program with the existence of a digitalization and counseling guidebook. The impact of the activity is an increase in the capacity of Posyandu Rembulan cadres, namely the average ability and skills of: 70% in the use of basic physical health check equipment and knowledge related to Posyandu Remaja, 50% related to the Posyandu Rembulan website and SIM, 35% knowledge and skills of peer counselors and an increase in quantity of 236% in the number of Posyandu Rembulan cadres. Thus, Posyandu Rembulan can become a Lembaga Kemasyarakatan Desa (LKD).
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, CITRA TOKO DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Ikan Asin di Kabupaten Rembang) Azizah, Aini Nur; Maskur, Ali
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1336

Abstract

Semakin banyaknya persaingan bisnis yang ada pada saat ini, apalagi perusahaan sejenis, para pelaku usaha ikan asin dituntut untuk bergerak lebih cepat dalam menentukan stategi yang tepat untuk memasarkan produknya, sehingga dalam penerapan strategi pemasaran yang akan diterapkan perlu mengamati perilaku konsumen serta faktor-faktor apa saja yang mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, citra toko dan lokasi terhadap keputusan pembelian ikan asin di Kabupaten Rembang. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 responden dengan teknik purposive sampling. Jenis data yang digunakan adalah data kuantitatif. Sumber data dalam penelitian ini adalah data primer dan sekunder. Metode pengumpulan data yang digunakan adalah kuesioner. Data dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, (2) persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, (3) citra toko berpengaruh positif dan signifikan terhadap keputusan pembelian, (4) lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian.
Co-Authors Agustin, Ardianti Ali Maskur Ardliyanto, Arif Dyah Puspita Indah Budi Sari Wulan Lailiyah, Alfu Fitrotul Nurleila Jum'ati Putra Pratama, Muhammad Rafli Rachmania, Risca Ayu Sari, Mamik Usniyah Setiawan, Rio